[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fbrand-guide":3,"en\u002Fsettings-page":2863,"blog-what-to-read-next-section":4780},{"content":4,"full_slug":2859,"id":2860,"name":1658,"path":134,"published_at":2861,"uuid":2862},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1686,"bgColor":47,"content":1690,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":2848,"meta_image":2853,"meta_title":2856,"page_title":34,"description":34,"publishedDate":2857,"hideFromSitemap":16,"meta_description":2858},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"8ac58aab-050a-42ac-8851-34f9a0304018",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"35cd3bdb-6031-4bcd-ad89-a5a4a09fd89d",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18458219,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F4cd05520e6\u002Fhow_to_create_a_brand_guide_for_your_client_main_image.jpg",{},"How to create a brand guide for your client Blog Hero Image","How to create a brand guide for your client",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1678,"full_slug":1679,"sort_by_date":134,"position":1680,"tag_list":1681,"is_startpage":16,"parent_id":1682,"meta_data":134,"group_id":1683,"first_published_at":1684,"release_id":134,"lang":1636,"path":134,"alternates":1685,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1668,"name":1661,"image":1669,"socials":1673,"position":1674,"component":1675,"description":1676,"otherAuthors":1677},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1670,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1671,"copyright":34,"fieldtype":36,"meta_data":1672,"is_private":16,"is_external_url":16},17018698,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Contributing Writer","AuthorPage","Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],536121488,"af2b0df1-efeb-4637-bd78-9195250dc2cd","2024-12-09T16:05:25.397Z",[],{"id":1687,"alt":1658,"name":34,"focus":34,"title":1658,"source":34,"filename":1688,"copyright":34,"fieldtype":36,"meta_data":1689,"is_external_url":16},18932970,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fe466c56c87\u002Fbrand-guide_widget.png",{},[1691],{"_uid":1692,"content":1693,"component":1617},"b5f5827f-5ba3-42df-840d-8c5dd52097e1",{"type":52,"content":1694},[1695,1701,1705,1709,1713,1717,1721,1725,1729,1730,1738,1747,1751,1755,1759,1771,1776,1780,1800,1804,1811,1815,1827,1871,1875,1879,1884,1888,1900,1906,1910,1958,1966,1970,1982,1998,2003,2007,2011,2030,2034,2039,2097,2098,2104,2109,2113,2119,2123,2129,2139,2144,2148,2153,2163,2168,2180,2186,2191,2201,2206,2216,2220,2225,2229,2234,2243,2247,2253,2258,2262,2343,2367,2372,2376,2388,2393,2403,2407,2411,2421,2422,2428,2433,2437,2447,2451,2461,2465,2503,2509,2514,2529,2533,2546,2550,2554,2560,2565,2569,2579,2684,2700,2705,2709,2719,2797,2802,2811,2815,2825,2835,2839],{"type":55,"content":1696},[1697],{"text":1698,"type":59,"marks":1699},"A chimp in a postman’s hat. Mailchimp is one example of many companies that have managed to retain a sense of their original brand even after acquisitions and rebranding. It’s all thanks to a great brand guide.",[1700],{"type":68},{"type":55,"content":1702},[1703],{"text":1704,"type":59},"McDonald's.",{"type":55,"content":1706},[1707],{"text":1708,"type":59},"H&M.",{"type":55,"content":1710},[1711],{"text":1712,"type":59},"Volkswagen.",{"type":55,"content":1714},[1715],{"text":1716,"type":59},"Isn't it crazy how one word can trigger an entire set of imagery and feelings in you?",{"type":55,"content":1718},[1719],{"text":1720,"type":59},"If you had to break down each of these highly recognizable brands into the visual elements that came to mind, you would be left with some of the key components that make up each brand.",{"type":55,"content":1722},[1723],{"text":1724,"type":59},"And, it's by no accident.",{"type":55,"content":1726},[1727],{"text":1728,"type":59},"Brands don't just happen—they're designed, and that's exactly what a brand guide is for.",{"type":55},{"type":76,"attrs":1731},{"id":1732,"body":1733},"a6bef3bb-87c0-48e1-ae37-44516acf0446",[1734],{"_uid":1735,"source":1736,"component":1737},"i-a88b2cfe-3a87-41bc-a70d-172ee63802f8","\u003Ciframe src=\"https:\u002F\u002Fgiphy.com\u002Fembed\u002FTDdExacavCVvq\" width=\"100%\" height=\"480\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\" >\u003C\u002Fiframe>","EmbedComponent",{"type":55,"content":1739},[1740],{"text":1741,"type":59,"marks":1742},"via GIPHY",[1743],{"type":131,"attrs":1744},{"href":1745,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fgiphy.com\u002Fgifs\u002Fart-motion-arte-TDdExacavCVvq","_self",{"type":55,"content":1748},[1749],{"text":1750,"type":59},"A lot of work precedes a brand guide, but it can also inform how a brand is developed. It depends on what stage the company is in when you start working with them.",{"type":55,"content":1752},[1753],{"text":1754,"type":59},"If an existing brand guide is not helpful for you to be able to start designing for a client, you might need to update their brand guide for them and include that as part of your design work. Brand guides are graphic design products and shouldn't be done for free—make sure you bill this as a separate item!",{"type":55,"content":1756},[1757],{"text":1758,"type":59},"We're going to take a quick look at what exactly a brand guide is for before deep-diving into how to create one for your client.",{"type":76,"attrs":1760},{"id":1732,"body":1761},[1762],{"_uid":1763,"title":1764,"button":1765,"component":94,"description":1770,"backgroundColor":96},"ddab1921-8f6b-46f9-807e-dc9e79eb3bfd","Jumpstart your ideas with Linearity Curve",[1766],{"_uid":1767,"icon":34,"link":1768,"size":90,"text":1769,"type":92,"component":93},"ad7f594e-ea34-4c69-9864-b0b07577e24b",{"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"Get started","Take your designs to the next level.",{"type":98,"attrs":1772,"content":1773},{"level":100},[1774],{"text":1775,"type":59},"What exactly is a brand?",{"type":55,"content":1777},[1778],{"text":1779,"type":59},"A brand is the concept people have about a company and its products and services.",{"type":55,"content":1781},[1782,1784,1790,1792,1798],{"text":1783,"type":59},"Companies shape these perceptions by creating a ",{"text":1785,"type":59,"marks":1786},"brand identity",[1787],{"type":131,"attrs":1788},{"href":1789,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.investopedia.com\u002Fterms\u002Fb\u002Fbrand.asp",{"text":1791,"type":59},", including visible symbols such as the company ",{"text":1793,"type":59,"marks":1794},"logo",[1795],{"type":131,"attrs":1796},{"href":1797,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvector-logo-design\u002F",{"text":1799,"type":59},", slogans, color palette, packaging, and images.",{"type":55,"content":1801},[1802],{"text":1803,"type":59},"There are also other intangible basic brand elements such as the voice and messaging, the vision and values of the company, and customer experience and sentiment.",{"type":76,"attrs":1805},{"id":1732,"body":1806},[1807],{"_uid":1808,"component":1809,"largeSource":1810,"smallSource":34,"mediumSource":34},"1a0071ab-9080-4111-be7d-17406ba9a818","BlogPinterestEmbed","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=76983474867643982\" height=\"439\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 439;\">\u003C\u002Fiframe>",{"type":55,"content":1812},[1813],{"text":1814,"type":59},"A brand is so much more than a well-designed business card and email signature – it stretches beyond promotional materials to news releases, blog content, and video projects.",{"type":55,"content":1816},[1817,1819,1825],{"text":1818,"type":59},"The best examples of branding include when your ",{"text":1820,"type":59,"marks":1821},"brand name becomes synonymous ",[1822],{"type":131,"attrs":1823},{"href":1824,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.mentalfloss.com\u002Farticle\u002F56667\u002F41-brand-names-people-use-generic-terms",{"text":1826,"type":59},"with the product or service you're selling. Think about:",{"type":175,"content":1828},[1829,1835,1841,1847,1853,1859,1865],{"type":178,"content":1830},[1831],{"type":55,"content":1832},[1833],{"text":1834,"type":59},"\"Google it.\"",{"type":178,"content":1836},[1837],{"type":55,"content":1838},[1839],{"text":1840,"type":59},"\"Can I have a coke with that?\"",{"type":178,"content":1842},[1843],{"type":55,"content":1844},[1845],{"text":1846,"type":59},"\"Did you steal my Tupperware?\"",{"type":178,"content":1848},[1849],{"type":55,"content":1850},[1851],{"text":1852,"type":59},"\"Yes, we serve Seltzer water.\"",{"type":178,"content":1854},[1855],{"type":55,"content":1856},[1857],{"text":1858,"type":59},"\"Let's go play some Frisbee!\"",{"type":178,"content":1860},[1861],{"type":55,"content":1862},[1863],{"text":1864,"type":59},"\"That was a real Kleenex moment.\"",{"type":178,"content":1866},[1867],{"type":55,"content":1868},[1869],{"text":1870,"type":59},"\"I'll prepare a Powerpoint for the meeting.\"",{"type":55,"content":1872},[1873],{"text":1874,"type":59},"It makes a lot of sense, then, why most companies opt to trademark their brand name, logo, and slogans.",{"type":55,"content":1876},[1877],{"text":1878,"type":59},"The key to a great brand is consistency across all your messages and customer interactions, and that's what a brand guide is for.",{"type":98,"attrs":1880,"content":1881},{"level":100},[1882],{"text":1883,"type":59},"What is a brand guide and how to use it",{"type":55,"content":1885},[1886],{"text":1887,"type":59},"Also known as a brand style guide, brand bible, or brand book, a brand guide is a detailed document containing everything that makes up a particular brand.",{"type":55,"content":1889},[1890,1892,1898],{"text":1891,"type":59},"A brand guide is very granular and handles information about where to place the ",{"text":1893,"type":59,"marks":1894},"company logo ",[1895],{"type":131,"attrs":1896},{"href":1897,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flogo-ideas\u002F",{"text":1899,"type":59},"and other graphic elements, the spacing of elements, what kinds of stock photos may be used, and the terms to be used when referring to products, services, and people.",{"type":76,"attrs":1901},{"id":1732,"body":1902},[1903],{"_uid":1904,"component":1809,"largeSource":1905,"smallSource":34,"mediumSource":34},"0e779ce9-d252-4433-b327-dd2616948bc1","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=8162843065667754\" height=\"550\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 550;\">\u003C\u002Fiframe>",{"type":55,"content":1907},[1908],{"text":1909,"type":59},"In essence, it's your client's brand rulebook.",{"type":175,"content":1911},[1912,1923,1934,1946],{"type":178,"content":1913},[1914],{"type":55,"content":1915},[1916,1918,1922],{"text":1917,"type":59},"The document where all of the above is set out in ",{"text":1919,"type":59,"marks":1920},"plain, visual language",[1921],{"type":68},{"text":243,"type":59},{"type":178,"content":1924},[1925],{"type":55,"content":1926},[1927,1929,1933],{"text":1928,"type":59},"The guidelines for how the brand is put forth on various ",{"text":1930,"type":59,"marks":1931},"multimedia platforms",[1932],{"type":68},{"text":243,"type":59},{"type":178,"content":1935},[1936],{"type":55,"content":1937},[1938,1940,1944],{"text":1939,"type":59},"It keeps the style and messaging ",{"text":1941,"type":59,"marks":1942},"consistent",[1943],{"type":68},{"text":1945,"type":59}," everywhere.",{"type":178,"content":1947},[1948],{"type":55,"content":1949},[1950,1952,1956],{"text":1951,"type":59},"It's also where you'll find the brand's ",{"text":1953,"type":59,"marks":1954},"fonts, logo files, color codes",[1955],{"type":68},{"text":1957,"type":59},", etc.Often, a brand guide will come with a folder of assets. Otherwise, you must request the assets from the company.",{"type":55,"content":1959},[1960,1964],{"text":1961,"type":59,"marks":1962},"Not recommended: ",[1963],{"type":68},{"text":1965,"type":59},"Don't try and use the existing brand guide to redesign company assets and waste your precious time! We're saying this because we know you've done it at least once (and so have we).",{"type":55,"content":1967},[1968],{"text":1969,"type":59},"Instead, if the client's unable to provide the assets you need in an acceptable format, offer to create these for them as a separate design project.",{"type":76,"attrs":1971},{"id":1732,"body":1972},[1973],{"_uid":1974,"title":1975,"button":1976,"component":94,"description":1981,"backgroundColor":508},"57ac3f03-e0b1-4c99-93ca-e2bdc46926f7","Elevate Your Branding with Linearity",[1977],{"_uid":1978,"icon":34,"link":1979,"size":90,"text":1769,"type":92,"component":93},"811b633e-1b78-4a15-9b9b-2b4b354ed49e",{"url":1980,"linktype":88,"fieldtype":89,"cached_url":1980},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fbranding\u002F","Discover how Linearity can transform your branding strategy. Learn to create distinctive brand assets that resonate with your audience and stand out in the market.",{"type":55,"content":1983},[1984,1988,1990,1996],{"text":1985,"type":59,"marks":1986},"Recommended: ",[1987],{"type":68},{"text":1989,"type":59},"Read the entire brand guide all at once to get an overall sense of the brand and formulate your ",{"text":1991,"type":59,"marks":1992},"design ideas ",[1993],{"type":131,"attrs":1994},{"href":1995,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fgraphic-design-examples\u002F",{"text":1997,"type":59},"from there.",{"type":98,"attrs":1999,"content":2000},{"level":100},[2001],{"text":2002,"type":59},"How to create a brand guide for a client",{"type":55,"content":2004},[2005],{"text":2006,"type":59},"We're not going to beat around the bush—creating a brand guide for a client will probably have a long approval process.",{"type":55,"content":2008},[2009],{"text":2010,"type":59},"This is because it personifies the brand and will determine how people receive it in the future.",{"type":76,"attrs":2012},{"id":1732,"body":2013},[2014],{"_uid":2015,"asset":2016,"component":2028,"description":2029},"306b3a45-f0b7-4598-87f0-985cc6db26e2",[2017],{"_uid":2018,"asset":2019,"device":2026,"component":2027},"36d0e8fa-a6ce-4ea0-870e-ba861ac70f76",[2020],{"_uid":2021,"image":2022,"imageAlt":2023,"component":39},"8bcfa43b-ec75-4f45-a332-b83bd6a2b159",{"alt":2023,"filename":2024,"fieldtype":36,"meta_data":2025,"is_external_url":16},"Designing on tablet for brand guide","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F868d63067a\u002Fhow_to_create_a_brand_guide_for_your_client_image_1.jpg",{},"none","DeviceMockup","BlogComponentImage","Image Source: [Unsplash](https:\u002F\u002Funsplash.com\u002Fphotos\u002FjBif-dovsTQ)",{"type":55,"content":2031},[2032],{"text":2033,"type":59},"Creating a brand guide can also turn out to be one of the more fun creative projects you do because you get to build the brand from the ground up in close collaboration with the client and make technical design decisions.",{"type":98,"attrs":2035,"content":2036},{"level":168},[2037],{"text":2038,"type":59},"Do's and don'ts of brand guides",{"type":175,"content":2040},[2041,2051,2060,2069,2079,2088],{"type":178,"content":2042},[2043],{"type":55,"content":2044},[2045,2049],{"text":2046,"type":59,"marks":2047},"Do",[2048],{"type":68},{"text":2050,"type":59}," ask the client many questions about their company, products, services, vision, likes, and dislikes.",{"type":178,"content":2052},[2053],{"type":55,"content":2054},[2055,2058],{"text":2046,"type":59,"marks":2056},[2057],{"type":68},{"text":2059,"type":59}," collaborate with the client's teams (sales, marketing, customer support, web development, executive).",{"type":178,"content":2061},[2062],{"type":55,"content":2063},[2064,2067],{"text":2046,"type":59,"marks":2065},[2066],{"type":68},{"text":2068,"type":59}," your market research to find out who the target audience is and what clients are saying.",{"type":178,"content":2070},[2071],{"type":55,"content":2072},[2073,2077],{"text":2074,"type":59,"marks":2075},"Don't",[2076],{"type":68},{"text":2078,"type":59}," make it too flashy and overcomplicated. It's a visual communication document and should be clear, concise, and appealing.",{"type":178,"content":2080},[2081],{"type":55,"content":2082},[2083,2086],{"text":2074,"type":59,"marks":2084},[2085],{"type":68},{"text":2087,"type":59}," be too quick to follow a standardized formula – listen carefully to your client's needs and be innovative with your approach. The way the brand guide is handled also says a lot about the client's brand.",{"type":178,"content":2089},[2090],{"type":55,"content":2091},[2092,2095],{"text":2074,"type":59,"marks":2093},[2094],{"type":68},{"text":2096,"type":59}," ever plagiarize. It's good to look at examples and templates and keep the client's competitors in mind, but stealing someone else's ideas or work is never cool.",{"type":55},{"type":76,"attrs":2099},{"id":1732,"body":2100},[2101],{"_uid":2102,"source":2103,"component":1737},"i-076258a7-3ce3-4d5b-9c1b-ad98734f6bdb","\u003Ciframe src=\"https:\u002F\u002Fgiphy.com\u002Fembed\u002FmzbIvkGQX1iXkBXVcX\" width=\"480\" height=\"480\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\" style=\"width: 100%; height: 480;\">\u003C\u002Fiframe>",{"type":98,"attrs":2105,"content":2106},{"level":168},[2107],{"text":2108,"type":59},"Key components of a brand guide",{"type":55,"content":2110},[2111],{"text":2112,"type":59},"Remember it's all about what the client needs! Some brand guides are one-pagers, others a full presentation deck.",{"type":76,"attrs":2114},{"id":1732,"body":2115},[2116],{"_uid":2117,"component":1809,"largeSource":2118,"smallSource":34,"mediumSource":34},"908e71fd-3539-4b14-bac7-5b0b7ceb3bac","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=1196337391781931\" height=\"916\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 916;\">\u003C\u002Fiframe>",{"type":55,"content":2120},[2121],{"text":2122,"type":59},"Here's a general list of what you need to include:",{"type":98,"attrs":2124,"content":2126},{"level":2125},4,[2127],{"text":2128,"type":59},"Company introduction",{"type":55,"content":2130},[2131,2133,2137],{"text":2132,"type":59},"Where did the name come from, what is the brand about, and what do they sell? What are the most important values that ",{"text":2134,"type":59,"marks":2135},"define the brand",[2136],{"type":68},{"text":2138,"type":59},"?",{"type":98,"attrs":2140,"content":2141},{"level":2125},[2142],{"text":2143,"type":59},"Logo",{"type":55,"content":2145},[2146],{"text":2147,"type":59},"Official company or product logo and secondary logos for different applications (e.g., a flat white one for dark backgrounds, a flat navy blue one for light backgrounds, etc.).",{"type":98,"attrs":2149,"content":2150},{"level":2125},[2151],{"text":2152,"type":59},"Colors",{"type":55,"content":2154},[2155,2161],{"text":2156,"type":59,"marks":2157},"Color schemes ",[2158],{"type":131,"attrs":2159},{"href":2160,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-palette\u002F",{"text":2162,"type":59},"including the primary and secondary brand colors together with their digital color codes (Hex, RGB, and CMYK). Some designers color-match Pantones as well.",{"type":98,"attrs":2164,"content":2165},{"level":2125},[2166],{"text":2167,"type":59},"Fonts",{"type":55,"content":2169},[2170,2172,2178],{"text":2171,"type":59},"The ",{"text":2173,"type":59,"marks":2174},"font ",[2175],{"type":131,"attrs":2176},{"href":2177,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-use-custom-fonts\u002F",{"text":2179,"type":59},"and any alternate typefaces that may be used. Explain how text is to be placed, and whether light, italic, and bold versions are permissible. Steer clear of common system fonts!",{"type":76,"attrs":2181},{"id":1732,"body":2182},[2183],{"_uid":2184,"component":1809,"largeSource":2185,"smallSource":34,"mediumSource":34},"24a37b60-2f19-4794-8831-a65405acdb3a","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=283023157821883090\" height=\"532\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 532;\">\u003C\u002Fiframe>",{"type":98,"attrs":2187,"content":2188},{"level":2125},[2189],{"text":2190,"type":59},"Icons and buttons",{"type":55,"content":2192},[2193,2199],{"text":2194,"type":59,"marks":2195},"Icon sets",[2196],{"type":131,"attrs":2197},{"href":2198,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ficon-design\u002F",{"text":2200,"type":59},", button colors, and what calls to action should look like.",{"type":98,"attrs":2202,"content":2203},{"level":2125},[2204],{"text":2205,"type":59},"Write-up",{"type":55,"content":2207},[2208,2210,2214],{"text":2209,"type":59},"A write-up that describes the ",{"text":2211,"type":59,"marks":2212},"tone or \"voice\" of the brand",[2213],{"type":68},{"text":2215,"type":59},", the terms used for things and people, how punctuation and emoji are used, and how various graphic elements may be placed in combination with text.",{"type":55,"content":2217},[2218],{"text":2219,"type":59},"This list could go on! It all depends on how much detail the client needs.",{"type":98,"attrs":2221,"content":2222},{"level":2125},[2223],{"text":2224,"type":59},"Images",{"type":55,"content":2226},[2227],{"text":2228,"type":59},"What an acceptable image source is, as well as some examples with descriptions of images that may be used.",{"type":98,"attrs":2230,"content":2231},{"level":2125},[2232],{"text":2233,"type":59},"Use cases",{"type":55,"content":2235},[2236,2238,2242],{"text":2237,"type":59},"Examples of print materials, social media, presentations, and packaging to show the application of the ",{"text":2239,"type":59,"marks":2240},"design rules in action",[2241],{"type":68},{"text":243,"type":59},{"type":55,"content":2244},[2245],{"text":2246,"type":59},"Make the design rules explicit, e.g., \"place the logo at the top left corner with 20px padding all around\".",{"type":76,"attrs":2248},{"id":1732,"body":2249},[2250],{"_uid":2251,"component":1809,"largeSource":2252,"smallSource":34,"mediumSource":34},"1a491d32-3611-40ef-aa1e-fab780e4d7dc","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=9148005509454163\" height=\"856\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 856;\">\u003C\u002Fiframe>",{"type":98,"attrs":2254,"content":2255},{"level":168},[2256],{"text":2257,"type":59},"Brand guide tips",{"type":55,"content":2259},[2260],{"text":2261,"type":59},"This isn't our first rodeo. We'd love to share some tried-and-tested tips that will help you build an effective brand guide:",{"type":405,"attrs":2263,"content":2264},{"order":407},[2265,2277,2289,2301,2313,2331],{"type":178,"content":2266},[2267],{"type":55,"content":2268},[2269,2271,2275],{"text":2270,"type":59},"Consider using ",{"text":2272,"type":59,"marks":2273},"social listening tools",[2274],{"type":68},{"text":2276,"type":59}," to understand what people are already saying about your client. The client's vision and values must reflect the truth of what customers are experiencing.",{"type":178,"content":2278},[2279],{"type":55,"content":2280},[2281,2283,2287],{"text":2282,"type":59},"Consider the target audience, as well as ",{"text":2284,"type":59,"marks":2285},"inclusivity",[2286],{"type":68},{"text":2288,"type":59},". The messaging should be accessible, not exclusive.",{"type":178,"content":2290},[2291],{"type":55,"content":2292},[2293,2295,2299],{"text":2294,"type":59},"Be ",{"text":2296,"type":59,"marks":2297},"forward-thinking",[2298],{"type":68},{"text":2300,"type":59},". Look at current design trends and their trajectory, and focus on what's coming next. This will put your client's brand one step ahead of its competitors.",{"type":178,"content":2302},[2303],{"type":55,"content":2304},[2305,2307,2311],{"text":2306,"type":59},"Limit the number of elements to make the brand's message ",{"text":2308,"type":59,"marks":2309},"clearer",[2310],{"type":68},{"text":2312,"type":59},". Remember that it's a reference document for everyone – your client, your team, as well as anyone else who needs to use the client's branding.",{"type":178,"content":2314},[2315],{"type":55,"content":2316},[2317,2319,2323,2325,2329],{"text":2318,"type":59},"Include ",{"text":2320,"type":59,"marks":2321},"your own branding",[2322],{"type":68},{"text":2324,"type":59}," in the brand guide. This document will live on for some time, and leaving your logo and contact details ",{"text":2326,"type":59,"marks":2327},"discreetly",[2328],{"type":68},{"text":2330,"type":59}," in the brand guide is not only a testament to the quality of your work but also keeps the door open for future projects.",{"type":178,"content":2332},[2333],{"type":55,"content":2334},[2335,2337,2341],{"text":2336,"type":59},"Prepare the brand guide for export in ",{"text":2338,"type":59,"marks":2339},"multiple formats",[2340],{"type":68},{"text":2342,"type":59},": A slide deck for presentations, a PDF for email and print, and a web page for external stakeholders. 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Although the steps and tips above can be followed for a rebrand project, it's a little different from starting from scratch.",{"type":55,"content":2377},[2378,2380,2386],{"text":2379,"type":59},"With a ",{"text":2381,"type":59,"marks":2382},"rebrand ",[2383],{"type":131,"attrs":2384},{"href":2385,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Frebranding",{"text":2387,"type":59},"comes extra considerations about how to smoothly transition the brand.",{"type":98,"attrs":2389,"content":2390},{"level":168},[2391],{"text":2392,"type":59},"Start",{"type":55,"content":2394},[2395,2397,2401],{"text":2396,"type":59},"Before you start, ask the client ",{"text":2398,"type":59,"marks":2399},"why ",[2400],{"type":124},{"text":2402,"type":59},"they're changing their brand.",{"type":55,"content":2404},[2405],{"text":2406,"type":59},"More often than not, a rebrand is not needed – simply tweaking what they have to suit the audience better or optimize conversions will suffice.",{"type":55,"content":2408},[2409],{"text":2410,"type":59},"Ask your client what exactly they want to achieve and how they think the potential rebrand will help them achieve this.",{"type":55,"content":2412},[2413,2415,2419],{"text":2414,"type":59},"Once you've assessed what they need, you can steer them in the ",{"text":2416,"type":59,"marks":2417},"right direction ",[2418],{"type":68},{"text":2420,"type":59},"(which is often away from a full-blown rebrand).",{"type":55},{"type":76,"attrs":2423},{"id":1732,"body":2424},[2425],{"_uid":2426,"source":2427,"component":1737},"i-53b54d8c-ebbf-46f1-aa3c-a8a8bfa5a7b1","\u003Ciframe src=\"https:\u002F\u002Fgiphy.com\u002Fembed\u002FcNTZ2Ln1Q1ZZAODLbj\" width=\"100%\" height=\"480\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\" >\u003C\u002Fiframe>",{"type":98,"attrs":2429,"content":2430},{"level":168},[2431],{"text":2432,"type":59},"Middle",{"type":55,"content":2434},[2435],{"text":2436,"type":59},"If you've assessed that a rebrand would be a great move for the client, then it's time to go to the drawing board.",{"type":55,"content":2438},[2439,2441,2445],{"text":2440,"type":59},"Hopefully, the client consulted their ",{"text":2442,"type":59,"marks":2443},"sales and marketing teams ",[2444],{"type":68},{"text":2446,"type":59},"before approaching you for a rebrand, which would mean there are some solid metrics to back the decision.",{"type":55,"content":2448},[2449],{"text":2450,"type":59},"If there's no evidence provided by these teams, you'll need to collaborate very closely with them to plan and design the rebrand.",{"type":55,"content":2452},[2453,2455,2459],{"text":2454,"type":59},"Once you put pen to paper, don't make the rebrand too extreme (unless it's really, really necessary). It's very rare that a rebrand of an established company will be a total pivot. You might want the new brand to be ",{"text":2456,"type":59,"marks":2457},"fresh and innovative",[2458],{"type":68},{"text":2460,"type":59},", but a 180-degree change will confuse loyal customers.",{"type":55,"content":2462},[2463],{"text":2464,"type":59},"Consider the following:",{"type":175,"content":2466},[2467,2479,2491],{"type":178,"content":2468},[2469],{"type":55,"content":2470},[2471,2473,2477],{"text":2472,"type":59},"Are the company's ",{"text":2474,"type":59,"marks":2475},"vision and values ",[2476],{"type":68},{"text":2478,"type":59},"still relevant? If not, these need to be reworked by the client's teams.",{"type":178,"content":2480},[2481],{"type":55,"content":2482},[2483,2485,2489],{"text":2484,"type":59},"Is the ",{"text":2486,"type":59,"marks":2487},"target audience",[2488],{"type":68},{"text":2490,"type":59}," still the same? If not, remove anything that's part of the existing brand that doesn't fit the new audience.",{"type":178,"content":2492},[2493],{"type":55,"content":2494},[2495,2497,2501],{"text":2496,"type":59},"Should the ",{"text":2498,"type":59,"marks":2499},"colors",[2500],{"type":68},{"text":2502,"type":59}," and any other defining elements stay the same? If so, you can start working on ideas to bend and mold these to fit the new brand concept better.",{"type":76,"attrs":2504},{"id":1732,"body":2505},[2506],{"_uid":2507,"component":1809,"largeSource":2508,"smallSource":34,"mediumSource":34},"a31b39a0-4a0f-4be3-a9a3-de236e184786","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=791296597036237684\" height=\"1681\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 1681;\">\u003C\u002Fiframe>",{"type":98,"attrs":2510,"content":2511},{"level":168},[2512],{"text":2513,"type":59},"Finish",{"type":55,"content":2515},[2516,2522,2524,2528],{"text":2517,"type":59,"marks":2518},"Brand consistency ",[2519],{"type":131,"attrs":2520},{"href":2521,"uuid":134,"anchor":134,"target":1746,"linktype":88},"https:\u002F\u002Fmailchimp.com\u002Fen-gb\u002Fresources\u002F4-ways-to-maintain-brand-consistency\u002F",{"text":2523,"type":59},"is the key to building a loyal customer base. That's another reason why a brand guide is an essential document – to keep going back to the company's ",{"text":2525,"type":59,"marks":2526},"true north",[2527],{"type":68},{"text":243,"type":59},{"type":55,"content":2530},[2531],{"text":2532,"type":59},"In this sense, it's important not to change it up too often, and if changes to the brand guide are needed, these should be brought through in every aspect of the look and messaging.",{"type":76,"attrs":2534},{"id":1732,"body":2535},[2536],{"_uid":2537,"title":2538,"button":2539,"component":94,"description":2544,"backgroundColor":2545},"b759f82a-8baf-4803-847f-2beff574a55d","Ready to create brand assets that pack a punch?",[2540],{"_uid":2541,"icon":34,"link":2542,"size":90,"text":1769,"type":92,"component":93},"31b78de2-7659-4e73-afb2-ea6cf1cfcbfe",{"url":2543,"linktype":88,"fieldtype":89,"cached_url":2543},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free marketing brand design courses.","purple",{"type":55,"content":2547},[2548],{"text":2549,"type":59},"Brand guides should not be open, collaborative documents. Changes should be internally suggested, voted up, and the most relevant ones requested from the designer (that's you!).",{"type":55,"content":2551},[2552],{"text":2553,"type":59},"Keeping to these principles after a rebrand will make it easier to measure success and make slow changes accordingly.",{"type":76,"attrs":2555},{"id":1732,"body":2556},[2557],{"_uid":2558,"component":1809,"largeSource":2559,"smallSource":34,"mediumSource":34},"4c4ceeb7-9217-4319-b56b-586cb13a9236","\u003Ciframe src=\"https:\u002F\u002Fassets.pinterest.com\u002Fext\u002Fembed.html?id=129126714306513004\" height=\"949\" width=\"600\" frameborder=\"0\" scrolling=\"no\" style=\"width: 600; height: 949;\">\u003C\u002Fiframe>",{"type":98,"attrs":2561,"content":2562},{"level":100},[2563],{"text":2564,"type":59},"5 examples of simple, effective brand guides",{"type":55,"content":2566},[2567],{"text":2568,"type":59},"There are some amazing brand style guides made available online by companies that are admired worldwide.",{"type":55,"content":2570},[2571,2573,2577],{"text":2572,"type":59},"An existing style guide can be used for ",{"text":2574,"type":59,"marks":2575},"inspiration and general layout ideas",[2576],{"type":68},{"text":2578,"type":59},", but we're not suggesting that any of their content should be copied!",{"type":405,"attrs":2580,"content":2581},{"order":407},[2582,2601,2620,2646,2665],{"type":178,"content":2583},[2584],{"type":55,"content":2585},[2586,2593,2595,2599],{"text":2587,"type":59,"marks":2588},"Drift",[2589,2592],{"type":131,"attrs":2590},{"href":2591,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.drift.com\u002Fblog\u002Fbrand-book\u002F",{"type":68},{"text":2594,"type":59}," made its ",{"text":2596,"type":59,"marks":2597},"brand book",[2598],{"type":68},{"text":2600,"type":59}," available to the public and it's been an inspiration for others with its personality, clarity, and brevity.",{"type":178,"content":2602},[2603],{"type":55,"content":2604},[2605,2612,2614,2618],{"text":2606,"type":59,"marks":2607},"WhatsApp",[2608,2611],{"type":131,"attrs":2609},{"href":2610,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.facebook.com\u002Fbrand\u002Fresources\u002Fwhatsapp\u002Fwhatsapp-brand",{"type":68},{"text":2613,"type":59}," has an ",{"text":2615,"type":59,"marks":2616},"online brand guide",[2617],{"type":68},{"text":2619,"type":59}," for its partners to use.",{"type":178,"content":2621},[2622],{"type":55,"content":2623},[2624,2631,2633,2637,2639,2645],{"text":2625,"type":59,"marks":2626},"Mailchimp",[2627,2630],{"type":131,"attrs":2628},{"href":2629,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fmailchimp.com\u002Fen-gb\u002Fdesign\u002F",{"type":68},{"text":2632,"type":59}," recently expanded to be more than an email automation platform and was also acquired by Intuit, which required a rebrand. They made their ",{"text":2634,"type":59,"marks":2635},"updated brand guidelines",[2636],{"type":68},{"text":2638,"type":59}," available on a webpage, but they also have a separate page for their ",{"text":2640,"type":59,"marks":2641},"brand assets",[2642],{"type":131,"attrs":2643},{"href":2644,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fmailchimp.com\u002Fen-gb\u002Fabout\u002Fbrand-assets\u002F",{"text":243,"type":59},{"type":178,"content":2647},[2648],{"type":55,"content":2649},[2650,2657,2659,2663],{"text":2651,"type":59,"marks":2652},"Patagonia",[2653,2656],{"type":131,"attrs":2654},{"href":2655,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fissuu.com\u002Fchristophergray11\u002Fdocs\u002Ffinal_patagonia-",{"type":68},{"text":2658,"type":59}," is another inspiring, long-standing brand that understands its target audience well. Their ",{"text":2660,"type":59,"marks":2661},"branding guide",[2662],{"type":68},{"text":2664,"type":59}," is only a few pages long but gives a clear overview of the company's goals and style guide.",{"type":178,"content":2666},[2667],{"type":55,"content":2668},[2669,2676,2678,2682],{"text":2670,"type":59,"marks":2671},"Buffer",[2672,2675],{"type":131,"attrs":2673},{"href":2674,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flp.buffer.com\u002Fbuffer-brand-kit",{"type":68},{"text":2677,"type":59}," is a social media automation tool with a famously transparent payment structure. Their ",{"text":2679,"type":59,"marks":2680},"brand kit",[2681],{"type":68},{"text":2683,"type":59}," follows suit in its minimalist, clear approach.",{"type":76,"attrs":2685},{"id":1732,"body":2686},[2687],{"_uid":2688,"asset":2689,"component":2028,"description":2699},"77b17225-8911-4827-886e-e0e32c440413",[2690],{"_uid":2691,"asset":2692,"device":2026,"component":2027},"8140bcbc-4b8f-4289-8e2d-be72b5527625",[2693],{"_uid":2694,"image":2695,"imageAlt":2696,"component":39},"fc77c3fb-99d1-4ba7-9523-6c5b911cdb10",{"alt":2696,"filename":2697,"fieldtype":36,"meta_data":2698,"is_external_url":16},"Brand style guide layout with logo, colors, and typography","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F593e20f2e3\u002Fhow_to_create_a_brand_guide_for_your_client_image_4.jpg",{},"Image Source: [Pinterest](https:\u002F\u002Fwww.pinterest.com\u002Fpin\u002F880101952155634487\u002F)",{"type":98,"attrs":2701,"content":2702},{"level":100},[2703],{"text":2704,"type":59},"Branding trends: how brands are changing",{"type":55,"content":2706},[2707],{"text":2708,"type":59},"We mentioned earlier that you should be forward-thinking and plan one step ahead.",{"type":55,"content":2710},[2711,2713,2717],{"text":2712,"type":59},"We're keeping our eyes on a few ",{"text":2714,"type":59,"marks":2715},"upcoming design trends ",[2716],{"type":68},{"text":2718,"type":59},"that we think will change how brands are shaped in the near future.",{"type":175,"content":2720},[2721,2741,2753,2763,2787],{"type":178,"content":2722},[2723],{"type":55,"content":2724},[2725,2727,2733,2735,2739],{"text":2726,"type":59},"Mailchimp's ",{"text":2728,"type":59,"marks":2729},"content style guide",[2730],{"type":131,"attrs":2731},{"href":2732,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fstyleguide.mailchimp.com\u002F",{"text":2734,"type":59},", though something different from a brand guide yet closely linked, focuses on what language to use in content to make sure their messaging is as ",{"text":2736,"type":59,"marks":2737},"inclusive",[2738],{"type":68},{"text":2740,"type":59}," as possible. This is something that we foresee more companies incorporating into their brand voices.",{"type":178,"content":2742},[2743],{"type":55,"content":2744},[2745,2747,2751],{"text":2746,"type":59},"Brands are becoming more ",{"text":2748,"type":59,"marks":2749},"flexible",[2750],{"type":68},{"text":2752,"type":59},", because of the rising prevalence and importance of user-generated content. Users are punting brands they love with their own personal brand flavor and within other branded products such as social media.",{"type":178,"content":2754},[2755],{"type":55,"content":2756},[2757,2761],{"text":2758,"type":59,"marks":2759},"Personality",[2760],{"type":68},{"text":2762,"type":59}," is back. The internet is inundated with run-of-the-mill webby themes, and websites are all starting to look the same. How many companies pick a premade logo and simply add their colors? We are seeing a growing trend in adding interactivity, quirkiness, avatars, humor, fancy fonts, dated graphics, and even fun cat pics.",{"type":178,"content":2764},[2765],{"type":55,"content":2766},[2767,2769,2773,2775,2779,2781,2785],{"text":2768,"type":59},"More ",{"text":2770,"type":59,"marks":2771},"imaginative",[2772],{"type":68},{"text":2774,"type":59}," and poetic. Brands are aiming to inspire others again, not simply race to gain as much revenue as possible with little overhead expenses. Just look at ",{"text":1119,"type":59,"marks":2776},[2777],{"type":131,"attrs":2778},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},{"text":2780,"type":59}," (formerly Vectornator) – we’re pretty proud of being the most intuitive and precise illustration software ",{"text":2782,"type":59,"marks":2783},"in the galaxy",[2784],{"type":68},{"text":2786,"type":59},"! Even though leisure space travel is not a reality yet, we hope it creates a sense of wonder and makes you dream big.",{"type":178,"content":2788},[2789],{"type":55,"content":2790},[2791,2795],{"text":2792,"type":59,"marks":2793},"Pop culture",[2794],{"type":68},{"text":2796,"type":59},". Since brands are functioning as individuals on social media, running 'drops', etc., they're often incorporating popular culture into their brands as well. Doing this makes the brand more relevant and relatable to its audience.",{"type":98,"attrs":2798,"content":2799},{"level":100},[2800],{"text":2801,"type":59},"Wrapping up",{"type":55,"content":2803},[2804,2806,2810],{"text":2805,"type":59},"Branding is pretty fun and exciting. Creating a new brand from the ground up or collaborating to rebrand an existing company is an excellent experience for any ",{"text":2807,"type":59,"marks":2808},"graphic designer",[2809],{"type":68},{"text":243,"type":59},{"type":55,"content":2812},[2813],{"text":2814,"type":59},"If you're looking for a powerful vector design tool to use in your graphic design work, look no further than Linearity Curve. It's a free design tool that will let you create amazing branded marketing content for yourself and your clients.",{"type":55,"content":2816},[2817,2819,2823],{"text":2818,"type":59},"There are many ways to skin a brand guide, from one-pagers in a table format to elaborate presentations and web pages with animated elements and beautiful designs. It all comes down to ",{"text":2820,"type":59,"marks":2821},"what your client needs ",[2822],{"type":68},{"text":2824,"type":59},"(and their budget, of course).",{"type":55,"content":2826},[2827,2829,2833],{"text":2828,"type":59},"If you want to create brands that will ",{"text":2830,"type":59,"marks":2831},"continue to inspire",[2832],{"type":68},{"text":2834,"type":59},", you need to keep an eye on current trends and think one step ahead.",{"type":55,"content":2836},[2837],{"text":2838,"type":59},"We hope our guide to brand guides will help you navigate client work with confidence!",{"type":76,"attrs":2840},{"id":1732,"body":2841},[2842],{"_uid":2843,"title":1764,"button":2844,"component":94,"description":1770,"backgroundColor":96},"436f950c-380a-4394-ac1b-3cc74f270acb",[2845],{"_uid":2846,"icon":34,"link":2847,"size":90,"text":1769,"type":92,"component":93},"985f4230-5b4d-45ee-a4eb-8b50842dcd11",{"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"id":2849,"alt":2850,"name":34,"focus":34,"title":2850,"source":34,"filename":2851,"copyright":34,"fieldtype":36,"meta_data":2852,"is_external_url":16},18932969,"How to create a brand guide for your client | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c23a98524\u002Fbrand-guide_thumbnail.png",{},{"id":2854,"filename":2855,"fieldtype":36,"is_external_url":16},18541547,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fcddda92b7a\u002Fbrand-guide-newblogcover.png","How to Create a Brand Guide for Your Client","2022-07-11 12:00","Every company needs a brand guide if they want to manage their presence. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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