[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Ffigma-alternatives":3,"en\u002Fsettings-page":3310,"blog-what-to-read-next-section":5224},{"content":4,"full_slug":3306,"id":3307,"name":1656,"path":133,"published_at":3308,"uuid":3309},{"tag":5,"_uid":1648,"image":1649,"title":1656,"author":1657,"widget":1805,"bgColor":46,"content":1809,"noIndex":15,"noFollow":15,"wistiaId":33,"component":1617,"thumbnail":3296,"meta_image":3300,"meta_title":3303,"page_title":33,"description":33,"publishedDate":3304,"hideFromSitemap":15,"meta_description":3305},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1640,"full_slug":1641,"sort_by_date":133,"position":1642,"tag_list":1643,"is_startpage":15,"parent_id":1644,"meta_data":133,"group_id":1645,"first_published_at":1646,"release_id":133,"lang":1635,"path":133,"alternates":1647,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Animation Resources","2024-08-26T14:15:30.135Z","2025-02-12T14:24:09.051Z","2025-02-12T14:24:09.123Z",540227934,"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e",{"_uid":14,"title":7,"noIndex":15,"noFollow":15,"component":16,"reference":17,"meta_image":1637,"meta_title":33,"page_title":33,"description":1627,"illustration":1639,"hideFromSitemap":15,"meta_description":33},"b242dcb1-baf9-49a5-ba5f-f3b3bbfec6f3",false,"BlogCategoryOverviewPage",{"name":18,"created_at":19,"published_at":20,"updated_at":21,"id":22,"uuid":23,"content":24,"slug":1628,"full_slug":1629,"sort_by_date":133,"position":1630,"tag_list":1631,"is_startpage":15,"parent_id":1632,"meta_data":133,"group_id":1633,"first_published_at":1634,"release_id":133,"lang":1635,"path":133,"alternates":1636,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":25,"_uid":27,"image":28,"title":18,"author":39,"widget":41,"bgColor":46,"content":47,"noIndex":15,"noFollow":15,"wistiaId":33,"component":1617,"thumbnail":1618,"youtubeId":33,"meta_image":1622,"meta_title":1625,"page_title":33,"description":33,"publishedDate":1626,"hideFromSitemap":15,"meta_description":1627},[12,26],"6e82c4b3-844d-4c3a-a799-56939bc2843d","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[29],{"_uid":30,"image":31,"imageAlt":37,"component":38},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":32,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":34,"copyright":33,"fieldtype":35,"meta_data":36,"is_external_url":15},17475438,"","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[40],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":42,"alt":43,"name":33,"focus":33,"title":43,"source":33,"filename":44,"copyright":33,"fieldtype":35,"meta_data":45,"is_external_url":15},18932106,"Your next career move: motion graphics vs. animation | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[48],{"_uid":49,"content":50,"component":1616},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":51,"content":52},"doc",[53,59,70,74,96,105,109,145,161,165,173,215,222,253,260,293,299,329,333,340,359,370,380,386,393,403,473,480,484,494,513,522,553,560,568,572,576,583,605,615,621,628,638,644,651,667,680,691,698,713,724,730,737,765,784,794,800,807,815,834,841,851,861,867,874,883,887,895,899,906,920,927,934,944,953,957,967,974,981,997,1001,1005,1012,1094,1101,1111,1159,1170,1177,1187,1194,1198,1215,1219,1230,1237,1241,1251,1258,1268,1274,1281,1285,1295,1307,1311,1317,1324,1332,1336,1343,1409,1415,1474,1495,1505,1512,1539,1546,1556,1568,1577,1589],{"type":54,"content":55},"paragraph",[56],{"text":57,"type":58},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":54,"content":60},[61,63,68],{"text":62,"type":58},"However, before you can do that, it’s important to ",{"text":64,"type":58,"marks":65},"understand the difference",[66],{"type":67},"bold",{"text":69,"type":58}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":54,"content":71},[72],{"text":73,"type":58},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":75,"attrs":76},"blok",{"id":77,"body":78},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[79],{"_uid":80,"title":81,"button":82,"component":93,"description":94,"backgroundColor":95},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[83],{"_uid":84,"icon":33,"link":85,"size":89,"text":90,"type":91,"component":92},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":33,"url":86,"linktype":87,"fieldtype":88,"cached_url":86},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":97,"attrs":98,"content":100},"heading",{"level":99},2,[101],{"text":102,"type":58,"marks":103},"Historical context: the rise of animation and motion graphics",[104],{"type":67},{"type":54,"content":106},[107],{"text":108,"type":58},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":54,"content":110},[111,113,117,119,124,126,137,139,143],{"text":112,"type":58},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":114,"type":58,"marks":115},"late 19th century",[116],{"type":67},{"text":118,"type":58},". Pioneers like Winsor McCay (",{"text":120,"type":58,"marks":121},"Gertie the Dinosaur",[122],{"type":123},"italic",{"text":125,"type":58},", 1914) and ",{"text":127,"type":58,"marks":128},"Walt Disney",[129,135],{"type":130,"attrs":131},"link",{"href":132,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":136},"underline",{"text":138,"type":58}," (",{"text":140,"type":58,"marks":141},"Snow White and the Seven Dwarfs",[142],{"type":123},{"text":144,"type":58},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":75,"attrs":146},{"id":77,"body":147},[148,152,157],{"_uid":149,"emoji":33,"bgColor":46,"markdown":150,"component":151},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[318,321,322],{"type":130,"attrs":319},{"href":320,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":67},{"type":136},{"text":324,"type":58,"marks":325},":",[326],{"type":67},{"text":328,"type":58}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":54,"content":330},[331],{"text":332,"type":58},"Today, animation and motion graphics co-exist and often complement each other. 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It deals almost exclusively with 2D graphics and ",{"text":351,"type":58,"marks":352},"2D graphic software",[353,356],{"type":130,"attrs":354},{"href":355,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":136},{"text":358,"type":58},". ",{"type":54,"content":360},[361,368],{"text":362,"type":58,"marks":363},"Creating motion graphics",[364,367],{"type":130,"attrs":365},{"href":366,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":136},{"text":369,"type":58}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":54,"content":371},[372,374,378],{"text":373,"type":58},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? 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However, it’s also an umbrella term that categorizes the ",{"text":489,"type":58,"marks":490},"whole field of moving imagery",[491],{"type":67},{"text":493,"type":58},", including everything from cartoons and typography to motion graphics itself.",{"type":75,"attrs":495},{"id":77,"body":496},[497,508,510],{"_uid":498,"title":499,"button":500,"component":93,"description":506,"backgroundColor":507},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[501],{"_uid":502,"icon":33,"link":503,"size":89,"text":505,"type":91,"component":92},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":33,"url":504,"linktype":87,"fieldtype":88,"cached_url":504},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":509,"initial":154,"component":155,"backgroundColor":156},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":511,"emoji":33,"bgColor":46,"markdown":512,"component":151},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":54,"content":514},[515],{"text":516,"type":58,"marks":517},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[518],{"type":519,"attrs":520},"textStyle",{"color":521},"#111717",{"type":75,"attrs":523},{"id":77,"body":524},[525],{"_uid":526,"cards":527,"component":552},"i-cdf7e245-d38a-4525-bca2-17312925105b",[528,541],{"_uid":529,"image":530,"button":534,"component":540},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":531,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":532,"copyright":33,"fieldtype":35,"meta_data":533,"is_external_url":15},17475474,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[535],{"_uid":536,"icon":33,"link":537,"size":89,"text":539,"type":91,"component":92},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":33,"url":538,"linktype":87,"fieldtype":88,"cached_url":538},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":542,"image":543,"button":547,"component":540},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":544,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":545,"copyright":33,"fieldtype":35,"meta_data":546,"is_external_url":15},17475473,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[548],{"_uid":549,"icon":33,"link":550,"size":89,"text":539,"type":91,"component":92},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":33,"url":551,"linktype":87,"fieldtype":88,"cached_url":551},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":97,"attrs":554,"content":555},{"level":99},[556],{"text":557,"type":58,"marks":558},"5 styles of animation",[559],{"type":67},{"type":54,"content":561},[562,564],{"text":563,"type":58},"Under the umbrella of animation, there are ",{"text":565,"type":58,"marks":566},"five main styles.",[567],{"type":67},{"type":54,"content":569},[570],{"text":571,"type":58},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":54,"content":573},[574],{"text":575,"type":58},"Here are the five types of animation techniques.",{"type":97,"attrs":577,"content":578},{"level":167},[579],{"text":580,"type":58,"marks":581},"1. Traditional animation",[582],{"type":67},{"type":54,"content":584},[585,587,591,593,597,599,603],{"text":586,"type":58},"Are you familiar with ",{"text":588,"type":58,"marks":589},"Tarzan ",[590],{"type":123},{"text":592,"type":58},"(1999)? ",{"text":594,"type":58,"marks":595},"The Lion King ",[596],{"type":123},{"text":598,"type":58},"(1994)? ",{"text":600,"type":58,"marks":601},"Pinocchio ",[602],{"type":123},{"text":604,"type":58},"(1940)? Well, those are all made using traditional animation methods.",{"type":54,"content":606},[607,609,613],{"text":608,"type":58},"Traditional animation is a technique in which each frame is ",{"text":610,"type":58,"marks":611},"drawn by hand",[612],{"type":67},{"text":614,"type":58},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":75,"attrs":616},{"id":77,"body":617},[618],{"src":619,"_uid":620,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":97,"attrs":622,"content":623},{"level":167},[624],{"text":625,"type":58,"marks":626},"2. Motion graphics",[627],{"type":67},{"type":54,"content":629},[630,632,636],{"text":631,"type":58},"As explained above, this is a subgenre of animation that turns a ",{"text":633,"type":58,"marks":634},"still image into a moving one.",[635],{"type":67},{"text":637,"type":58}," However, the image rarely has a story or an emotive edge.",{"type":75,"attrs":639},{"id":77,"body":640},[641],{"src":642,"_uid":643,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":97,"attrs":645,"content":646},{"level":167},[647],{"text":648,"type":58,"marks":649},"3. Stop motion animation",[650],{"type":67},{"type":54,"content":652},[653,655,659,661,665],{"text":654,"type":58},"This ",{"text":656,"type":58,"marks":657},"frame-by-frame",[658],{"type":67},{"text":660,"type":58}," movement of objects and figures creates an ",{"text":662,"type":58,"marks":663},"illusion of fluid movement",[664],{"type":67},{"text":666,"type":58},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":54,"content":668},[669,671,678],{"text":670,"type":58},"Though incredibly delicate and time-consuming, ",{"text":672,"type":58,"marks":673},"stop motion animation",[674,677],{"type":130,"attrs":675},{"href":676,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":136},{"text":679,"type":58}," is a popular and beautiful art form. ",{"type":75,"attrs":681},{"id":77,"body":682},[683,686,688],{"_uid":684,"emoji":33,"bgColor":46,"markdown":685,"component":151},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":687,"initial":154,"component":155,"backgroundColor":156},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":689,"_uid":690,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":97,"attrs":692,"content":693},{"level":167},[694],{"text":695,"type":58,"marks":696},"4. 2D animation",[697],{"type":67},{"type":54,"content":699},[700,707,709],{"text":701,"type":58,"marks":702},"Animating in 2D",[703,706],{"type":130,"attrs":704},{"href":705,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":136},{"text":708,"type":58}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":710,"type":58,"marks":711},"illusion of lifelike movement.",[712],{"type":67},{"type":54,"content":714},[715,717,723],{"text":716,"type":58},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":718,"type":58,"marks":719},"animation software",[720,722],{"type":130,"attrs":721},{"href":355,"uuid":133,"anchor":133,"target":134,"linktype":87},{"type":136},{"text":242,"type":58},{"type":75,"attrs":725},{"id":77,"body":726},[727],{"src":728,"_uid":729,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":97,"attrs":731,"content":732},{"level":167},[733],{"text":734,"type":58,"marks":735},"5. 3D animation",[736],{"type":67},{"type":54,"content":738},[739,741,745,747,751,753,757,759,763],{"text":740,"type":58},"This refers to graphics modeled in a ",{"text":742,"type":58,"marks":743},"three-dimensional virtual environment",[744],{"type":67},{"text":746,"type":58}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":748,"type":58,"marks":749},"Toy Story ",[750],{"type":123},{"text":752,"type":58},"(1995), ",{"text":754,"type":58,"marks":755},"Monsters Inc. ",[756],{"type":123},{"text":758,"type":58},"(2001), and ",{"text":760,"type":58,"marks":761},"Frozen ",[762],{"type":123},{"text":764,"type":58},"(2013).",{"type":54,"content":766},[767,769,773,775,782],{"text":768,"type":58},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":770,"type":58,"marks":771},"to-scale model",[772],{"type":67},{"text":774,"type":58},", and ",{"text":776,"type":58,"marks":777},"using 3D animation software",[778,781],{"type":130,"attrs":779},{"href":780,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":136},{"text":783,"type":58}," to bring it to life.",{"type":54,"content":785},[786,788,792],{"text":787,"type":58},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":789,"type":58,"marks":790},"acts in a 360° space",[791],{"type":67},{"text":793,"type":58},", producing a pretty darn accurate end product.",{"type":75,"attrs":795},{"id":77,"body":796},[797],{"src":798,"_uid":799,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":97,"attrs":801,"content":802},{"level":99},[803],{"text":804,"type":58,"marks":805},"Motion graphics vs. animation: a comparison",[806],{"type":67},{"type":54,"content":808},[809,811],{"text":810,"type":58},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":812,"type":58,"marks":813},"best suits your requirements.",[814],{"type":67},{"type":75,"attrs":816},{"id":77,"body":817},[818],{"_uid":819,"image":820,"title":827,"button":828,"component":832,"description":833},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[821],{"_uid":822,"image":823,"imageAlt":38,"component":38},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":824,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":825,"copyright":33,"fieldtype":35,"meta_data":826,"is_external_url":15},17423592,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[829],{"_uid":830,"icon":33,"link":831,"size":89,"text":90,"type":91,"component":92},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":33,"url":86,"linktype":87,"fieldtype":88,"cached_url":86},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":97,"attrs":835,"content":836},{"level":167},[837],{"text":838,"type":58,"marks":839},"Statistics vs. narratives",[840],{"type":67},{"type":54,"content":842},[843,845,849],{"text":844,"type":58},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":846,"type":58,"marks":847},"crafting a narrative",[848],{"type":67},{"text":850,"type":58}," and developing characters.",{"type":54,"content":852},[853,855,859],{"text":854,"type":58},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":856,"type":58,"marks":857},"informs, teaches, or instructs",[858],{"type":67},{"text":860,"type":58}," them.",{"type":75,"attrs":862},{"id":77,"body":863},[864],{"_uid":865,"emoji":33,"bgColor":46,"markdown":866,"component":151},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":97,"attrs":868,"content":869},{"level":167},[870],{"text":871,"type":58,"marks":872},"Simple vs. complex",[873],{"type":67},{"type":54,"content":875},[876,878,882],{"text":877,"type":58},"Generally speaking, motion graphics call for ",{"text":879,"type":58,"marks":880},"less complex designs than animation",[881],{"type":67},{"text":242,"type":58},{"type":54,"content":884},[885],{"text":886,"type":58},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":54,"content":888},[889,891],{"text":890,"type":58},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":892,"type":58,"marks":893},"little to no complications.",[894],{"type":67},{"type":54,"content":896},[897],{"text":898,"type":58},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":97,"attrs":900,"content":901},{"level":167},[902],{"text":903,"type":58,"marks":904},"Reasonably priced vs. expensive",[905],{"type":67},{"type":54,"content":907},[908,910,914,916],{"text":909,"type":58},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":911,"type":58,"marks":912},"time-consuming and complex",[913],{"type":67},{"text":915,"type":58}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":917,"type":58,"marks":918},"less expensive.",[919],{"type":67},{"type":75,"attrs":921},{"id":77,"body":922},[923],{"_uid":924,"emoji":925,"bgColor":46,"markdown":926,"component":151},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":97,"attrs":928,"content":929},{"level":167},[930],{"text":931,"type":58,"marks":932},"2D vs. 3D",[933],{"type":67},{"type":54,"content":935},[936,938,942],{"text":937,"type":58},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":939,"type":58,"marks":940},"both 2D and 3D graphics,",[941],{"type":67},{"text":943,"type":58}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":54,"content":945},[946,948,952],{"text":947,"type":58},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":949,"type":58,"marks":950},"direct and inform",[951],{"type":67},{"text":242,"type":58},{"type":54,"content":954},[955],{"text":956,"type":58},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":54,"content":958},[959,961,965],{"text":960,"type":58},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":962,"type":58,"marks":963}," surge in 3D elements",[964],{"type":67},{"text":966,"type":58}," seamlessly integrated into motion graphics projects.",{"type":75,"attrs":968},{"id":77,"body":969},[970],{"_uid":971,"markdown":972,"component":973},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":97,"attrs":975,"content":976},{"level":167},[977],{"text":978,"type":58,"marks":979},"Accessory vs. main focus",[980],{"type":67},{"type":54,"content":982},[983,985,989,991,995],{"text":984,"type":58},"Generally speaking, motion graphics tend to ",{"text":986,"type":58,"marks":987},"integrate over preexisting live-action",[988],{"type":67},{"text":990,"type":58}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":992,"type":58,"marks":993},"standalone imagery",[994],{"type":67},{"text":996,"type":58}," over a generated background of other animations.",{"type":54,"content":998},[999],{"text":1000,"type":58},"However, in film title design, motion graphics take center stage. ",{"type":54,"content":1002},[1003],{"text":1004,"type":58},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":97,"attrs":1006,"content":1007},{"level":99},[1008],{"text":1009,"type":58,"marks":1010},"A quick summary table of the differences",[1011],{"type":67},{"type":75,"attrs":1013},{"id":77,"body":1014},[1015],{"_uid":1016,"content":1017,"component":1092,"showHeader":1093},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1018,"thead":1081,"fieldtype":1091},[1019,1033,1045,1057,1069],{"_uid":1020,"body":1021,"component":1032},"ec96d931-f500-414d-934f-0d43e3eed6df",[1022,1026,1029],{"_uid":1023,"value":1024,"component":1025},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1027,"value":1028,"component":1025},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1030,"value":1031,"component":1025},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1034,"body":1035,"component":1032},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1036,1039,1042],{"_uid":1037,"value":1038,"component":1025},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1040,"value":1041,"component":1025},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1043,"value":1044,"component":1025},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1046,"body":1047,"component":1032},"52f78f03-b511-4ad5-b231-e93e5387c938",[1048,1051,1054],{"_uid":1049,"value":1050,"component":1025},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1052,"value":1053,"component":1025},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1055,"value":1056,"component":1025},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1058,"body":1059,"component":1032},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1060,1063,1066],{"_uid":1061,"value":1062,"component":1025},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1064,"value":1065,"component":1025},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1067,"value":1068,"component":1025},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1070,"body":1071,"component":1032},"76330df8-093b-405d-ad69-6642d2195288",[1072,1075,1078],{"_uid":1073,"value":1074,"component":1025},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1076,"value":1077,"component":1025},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1079,"value":1080,"component":1025},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1082,1085,1088],{"_uid":1083,"value":33,"component":1084},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1086,"value":1087,"component":1084},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1089,"value":1090,"component":1084},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":97,"attrs":1095,"content":1096},{"level":99},[1097],{"text":1098,"type":58,"marks":1099},"The software used for both",[1100],{"type":67},{"type":54,"content":1102},[1103,1105,1109],{"text":1104,"type":58},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1106,"type":58,"marks":1107}," range of digital tools",[1108],{"type":67},{"text":1110,"type":58}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":174,"content":1112},[1113,1135,1141,1147,1153],{"type":177,"content":1114},[1115],{"type":54,"content":1116},[1117,1124,1126,1133],{"text":1118,"type":58,"marks":1119},"Linearity Curve",[1120,1123],{"type":130,"attrs":1121},{"href":1122,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":136},{"text":1125,"type":58}," and ",{"text":1127,"type":58,"marks":1128},"Linearity Move",[1129,1132],{"type":130,"attrs":1130},{"href":1131,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":136},{"text":1134,"type":58}," (used together as a powerful combination)",{"type":177,"content":1136},[1137],{"type":54,"content":1138},[1139],{"text":1140,"type":58},"MAYA",{"type":177,"content":1142},[1143],{"type":54,"content":1144},[1145],{"text":1146,"type":58},"Blender",{"type":177,"content":1148},[1149],{"type":54,"content":1150},[1151],{"text":1152,"type":58},"Animate",{"type":177,"content":1154},[1155],{"type":54,"content":1156},[1157],{"text":1158,"type":58},"Adobe After Effects",{"type":75,"attrs":1160},{"id":77,"body":1161},[1162,1165,1167],{"src":1163,"_uid":1164,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1166,"initial":154,"component":155,"backgroundColor":156},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1168,"emoji":33,"bgColor":46,"markdown":1169,"component":151},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":97,"attrs":1171,"content":1172},{"level":99},[1173],{"text":1174,"type":58,"marks":1175},"Which technique should you use?",[1176],{"type":67},{"type":54,"content":1178},[1179,1181,1185],{"text":1180,"type":58},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1182,"type":58,"marks":1183},"key questions",[1184],{"type":67},{"text":1186,"type":58}," to consider before you make your pick.",{"type":97,"attrs":1188,"content":1189},{"level":167},[1190],{"text":1191,"type":58,"marks":1192},"Do you want your graphic to tell a story?",[1193],{"type":67},{"type":54,"content":1195},[1196],{"text":1197,"type":58},"If you answered yes, you should probably go for animation.",{"type":54,"content":1199},[1200,1201,1205,1207,1214],{"text":1090,"type":58},{"text":1202,"type":58,"marks":1203}," breathes life into a character",[1204],{"type":67},{"text":1206,"type":58},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1208,"type":58,"marks":1209},"Studio Ghibli's masterpieces",[1210,1213],{"type":130,"attrs":1211},{"href":1212,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":136},{"text":358,"type":58},{"type":54,"content":1216},[1217],{"text":1218,"type":58},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":75,"attrs":1220},{"id":77,"body":1221},[1222,1225,1227],{"src":1223,"_uid":1224,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1226,"initial":154,"component":155,"backgroundColor":156},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1228,"emoji":33,"bgColor":46,"markdown":1229,"component":151},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":97,"attrs":1231,"content":1232},{"level":167},[1233],{"text":1234,"type":58,"marks":1235},"Do you want your graphics to be the focus of your media?",[1236],{"type":67},{"type":54,"content":1238},[1239],{"text":1240,"type":58},"If you answered no, we suggest you opt for motion graphics.",{"type":54,"content":1242},[1243,1245,1249],{"text":1244,"type":58},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1246,"type":58,"marks":1247},"keep things simple",[1248],{"type":67},{"text":1250,"type":58}," with a functional motion graphic.",{"type":97,"attrs":1252,"content":1253},{"level":167},[1254],{"text":1255,"type":58,"marks":1256},"Are you using your animated graphics to instruct or teach viewers?",[1257],{"type":67},{"type":54,"content":1259},[1260,1262,1266],{"text":1261,"type":58},"If you answered yes, we advise",{"text":1263,"type":58,"marks":1264}," incorporating motion graphics",[1265],{"type":67},{"text":1267,"type":58}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":75,"attrs":1269},{"id":77,"body":1270},[1271],{"_uid":1272,"emoji":33,"bgColor":46,"markdown":1273,"component":151},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":97,"attrs":1275,"content":1276},{"level":167},[1277],{"text":1278,"type":58,"marks":1279},"Will your graphic be used for corporate branding purposes?",[1280],{"type":67},{"type":54,"content":1282},[1283],{"text":1284,"type":58},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":54,"content":1286},[1287,1289,1293],{"text":1288,"type":58},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1290,"type":58,"marks":1291},"unsuitable for certain projects",[1292],{"type":67},{"text":1294,"type":58}," or settings.",{"type":54,"content":1296},[1297,1299,1306],{"text":1298,"type":58},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1300,"type":58,"marks":1301},"2D corporate illustration style",[1302,1305],{"type":130,"attrs":1303},{"href":1304,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":136},{"text":242,"type":58},{"type":54,"content":1308},[1309],{"text":1310,"type":58},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":75,"attrs":1312},{"id":77,"body":1313},[1314],{"src":1315,"_uid":1316,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":97,"attrs":1318,"content":1319},{"level":99},[1320],{"text":1321,"type":58,"marks":1322},"Animation vs. motion graphics as a career",[1323],{"type":67},{"type":54,"content":1325},[1326,1328],{"text":1327,"type":58},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1329,"type":58,"marks":1330},"r diverse and exciting career paths. ",[1331],{"type":67},{"type":54,"content":1333},[1334],{"text":1335,"type":58},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":97,"attrs":1337,"content":1338},{"level":167},[1339],{"text":1340,"type":58,"marks":1341},"Motion graphics careers",[1342],{"type":67},{"type":174,"content":1344},[1345,1380,1390],{"type":177,"content":1346},[1347],{"type":54,"content":1348},[1349,1357,1360,1362,1369,1371,1378],{"text":1350,"type":58,"marks":1351},"Motion graphics designer",[1352,1355,1356],{"type":130,"attrs":1353},{"href":1354,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":67},{"type":136},{"text":324,"type":58,"marks":1358},[1359],{"type":67},{"text":1361,"type":58}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1363,"type":58,"marks":1364},"animation principles",[1365,1368],{"type":130,"attrs":1366},{"href":1367,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":136},{"text":1370,"type":58},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1372,"type":58,"marks":1373},"any typography",[1374,1377],{"type":130,"attrs":1375},{"href":1376,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":136},{"text":1379,"type":58}," to life.",{"type":177,"content":1381},[1382],{"type":54,"content":1383},[1384,1388],{"text":1385,"type":58,"marks":1386},"3D motion graphics artist:",[1387],{"type":67},{"text":1389,"type":58}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":177,"content":1391},[1392],{"type":54,"content":1393},[1394,1398,1400,1407],{"text":1395,"type":58,"marks":1396},"Kinetic typographer:",[1397],{"type":67},{"text":1399,"type":58}," Specialists in animating text, ",{"text":1401,"type":58,"marks":1402},"kinetic typographers",[1403,1406],{"type":130,"attrs":1404},{"href":1405,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":136},{"text":1408,"type":58}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":97,"attrs":1410,"content":1411},{"level":167},[1412],{"text":1090,"type":58,"marks":1413},[1414],{"type":67},{"type":174,"content":1416},[1417,1427,1446,1464],{"type":177,"content":1418},[1419],{"type":54,"content":1420},[1421,1425],{"text":1422,"type":58,"marks":1423},"Animator (2D or 3D):",[1424],{"type":67},{"text":1426,"type":58}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":177,"content":1428},[1429],{"type":54,"content":1430},[1431,1435,1437,1444],{"text":1432,"type":58,"marks":1433},"Character designer:",[1434],{"type":67},{"text":1436,"type":58}," ",{"text":1438,"type":58,"marks":1439},"Character designers",[1440,1443],{"type":130,"attrs":1441},{"href":1442,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":136},{"text":1445,"type":58}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":177,"content":1447},[1448],{"type":54,"content":1449},[1450,1454,1455,1462],{"text":1451,"type":58,"marks":1452},"Storyboarding artist:",[1453],{"type":67},{"text":1436,"type":58},{"text":1456,"type":58,"marks":1457},"Storyboard animation artists",[1458,1461],{"type":130,"attrs":1459},{"href":1460,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":136},{"text":1463,"type":58}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":177,"content":1465},[1466],{"type":54,"content":1467},[1468,1472],{"text":1469,"type":58,"marks":1470},"Concept artist:",[1471],{"type":67},{"text":1473,"type":58}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":54,"content":1475},[1476,1478,1485,1486,1493],{"text":1477,"type":58},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1479,"type":58,"marks":1480},"plenty of animation tips",[1481,1484],{"type":130,"attrs":1482},{"href":1483,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":136},{"text":1125,"type":58},{"text":1487,"type":58,"marks":1488},"various animation courses",[1489,1492],{"type":130,"attrs":1490},{"href":1491,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":136},{"text":1494,"type":58}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":54,"content":1496},[1497,1499,1503],{"text":1498,"type":58},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1500,"type":58,"marks":1501},"expand their knowledge",[1502],{"type":67},{"text":1504,"type":58}," and keep their skills fresh.",{"type":97,"attrs":1506,"content":1507},{"level":167},[1508],{"text":1509,"type":58,"marks":1510},"Shared skills",[1511],{"type":67},{"type":54,"content":1513},[1514,1516,1520,1522,1529,1531,1538],{"text":1515,"type":58},"Both animation and motion graphics require a ",{"text":1517,"type":58,"marks":1518},"solid understanding of art fundamentals ",[1519],{"type":67},{"text":1521,"type":58},"(color theory, composition, etc.), ",{"text":1523,"type":58,"marks":1524},"strong creative skills",[1525,1528],{"type":130,"attrs":1526},{"href":1527,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":136},{"text":1530,"type":58},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1532,"type":58,"marks":1533},"creative teams",[1534,1537],{"type":130,"attrs":1535},{"href":1536,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":136},{"text":242,"type":58},{"type":97,"attrs":1540,"content":1541},{"level":99},[1542],{"text":1543,"type":58,"marks":1544},"Key takeaways",[1545],{"type":67},{"type":54,"content":1547},[1548,1550,1554],{"text":1549,"type":58},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1551,"type":58,"marks":1552},"reaches its purpose",[1553],{"type":67},{"text":1555,"type":58}," (education, information, entertainment, etc.) is a successful design.‍",{"type":54,"content":1557},[1558,1560,1566],{"text":1559,"type":58},"Ready to take your graphic design creations to the next level? ",{"text":1118,"type":58,"marks":1561},[1562,1565],{"type":130,"attrs":1563},{"href":1564,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":136},{"text":1567,"type":58}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":54,"content":1569},[1570,1575],{"text":1127,"type":58,"marks":1571},[1572,1574],{"type":130,"attrs":1573},{"href":1131,"uuid":133,"anchor":133,"target":134,"linktype":87},{"type":136},{"text":1576,"type":58}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":54,"content":1578},[1579,1581,1588],{"text":1580,"type":58},"Get started for free below, or check out our ",{"text":1582,"type":58,"marks":1583},"Pro and Org plans",[1584,1587],{"type":130,"attrs":1585},{"href":1586,"uuid":133,"anchor":133,"target":134,"linktype":87},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":136},{"text":242,"type":58},{"type":75,"attrs":1590},{"id":77,"body":1591},[1592,1603,1606],{"_uid":1593,"image":1594,"title":827,"button":1599,"component":832,"description":833},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1595],{"_uid":1596,"image":1597,"imageAlt":38,"component":38},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":824,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":825,"copyright":33,"fieldtype":35,"meta_data":1598,"is_external_url":15},{},[1600],{"_uid":1601,"icon":33,"link":1602,"size":89,"text":90,"type":91,"component":92},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":33,"url":86,"linktype":87,"fieldtype":88,"cached_url":86},{"lg":33,"md":33,"sm":33,"xl":1604,"xs":33,"xl2":33,"xl3":33,"_uid":1605,"initial":154,"component":155,"backgroundColor":156},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1607,"component":1608,"questions":1609},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1610,1611,1612,1613,1614,1615],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1619,"alt":43,"name":33,"focus":33,"title":43,"source":33,"filename":1620,"copyright":33,"fieldtype":35,"meta_data":1621,"is_external_url":15},18932104,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1623,"filename":1624,"fieldtype":35,"is_external_url":15},18540915,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":133,"alt":133,"name":33,"focus":133,"title":133,"source":133,"filename":33,"copyright":133,"fieldtype":35,"meta_data":1638},{},"education","animation-resources","blog\u002Ftag\u002Fanimation-resources",-50,[],529362804,"0a345a74-c46f-4948-8371-0a16be865dee","2024-12-09T16:05:25.762Z",[],"f79e20fb-bd91-4982-accf-c00843d492fb",[1650],{"_uid":1651,"image":1652,"imageAlt":37,"component":38},"cc26be15-4b60-40a6-9d1e-85604b910134",{"id":1653,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1654,"copyright":33,"fieldtype":35,"meta_data":1655,"is_external_url":15},17541541,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Fb1172991f8\u002Ffigma-alternatives-cover-1.avif",{},"The top 4 Figma alternatives: a marketing team's guide",[1658],{"name":1659,"created_at":1660,"published_at":1661,"updated_at":1662,"id":1663,"uuid":1664,"content":1665,"slug":1799,"full_slug":1800,"sort_by_date":133,"position":1801,"tag_list":1802,"is_startpage":15,"parent_id":1699,"meta_data":133,"group_id":1803,"first_published_at":1701,"release_id":133,"lang":1635,"path":133,"alternates":1804,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Garreth van Niekerk","2024-08-21T09:34:15.517Z","2026-09-05T00:11:13.863Z","2026-09-05T00:11:13.874Z",538282478,"184d6b81-2f26-40d4-ae32-009b472c2759",{"_uid":1666,"name":1659,"image":1667,"noIndex":15,"socials":1671,"noFollow":15,"position":1672,"component":1673,"meta_image":1674,"meta_title":33,"page_title":33,"description":1676,"otherAuthors":1677,"hideFromSitemap":15,"meta_description":33},"dd598a86-11be-4583-9e36-d7b8849b116d",{"id":1668,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1669,"copyright":33,"fieldtype":35,"meta_data":1670,"is_external_url":15},17076754,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x2800\u002F6d934da7c9\u002Fgarreth_by_trevor_stuurman-1.jpg",{},[],"Contributing Writer","AuthorPage",{"id":133,"alt":133,"name":33,"focus":133,"title":133,"source":133,"filename":33,"copyright":133,"fieldtype":35,"meta_data":1675},{},"One of GQ's 'Young Creatives To Watch' and described as a \"Creative Force\" by the Sunday Times, author, designer and marketer Garreth van Niekerk is a contributor for Linearity in Johannesburg.",[1678,1703,1726,1748,1773],{"name":1679,"created_at":1680,"published_at":1681,"updated_at":1682,"id":1683,"uuid":1684,"content":1685,"slug":1695,"full_slug":1696,"sort_by_date":133,"position":1697,"tag_list":1698,"is_startpage":15,"parent_id":1699,"meta_data":133,"group_id":1700,"first_published_at":1701,"release_id":133,"lang":1635,"path":133,"alternates":1702,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1686,"name":1679,"image":1687,"socials":1691,"position":1692,"component":1673,"description":1693,"otherAuthors":1694},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1688,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1689,"copyright":33,"fieldtype":35,"meta_data":1690,"is_private":15,"is_external_url":15},17014174,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"name":1704,"created_at":1705,"published_at":1706,"updated_at":1707,"id":1708,"uuid":1709,"content":1710,"slug":1720,"full_slug":1721,"sort_by_date":133,"position":1722,"tag_list":1723,"is_startpage":15,"parent_id":1699,"meta_data":133,"group_id":1724,"first_published_at":1701,"release_id":133,"lang":1635,"path":133,"alternates":1725,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Emma Taggart","2024-08-19T13:45:33.749Z","2026-09-05T00:11:14.443Z","2026-09-05T00:11:14.453Z",537117634,"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"_uid":1711,"name":1704,"image":1712,"socials":1716,"position":1717,"component":1673,"description":1718,"otherAuthors":1719},"af07ef9e-3d1c-4e38-a60f-58e7384b294c",{"id":1713,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1714,"copyright":33,"fieldtype":35,"meta_data":1715,"is_private":15,"is_external_url":15},17036836,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F6408213831\u002Fscreenshot-2023-04-26-at-15-33-32.jpg",{},[],"Content Writer","Emma is a Content Writer for Linearity in Berlin. Her hobbies include making ceramics, roller skating, drawing, and 2D animation.\n\n",[],"emma-taggart","blog\u002Fauthor\u002Femma-taggart",-30,[],"d1f29979-93d2-4c82-a70d-cdea611815c5",[],{"name":1727,"created_at":1728,"published_at":1729,"updated_at":1730,"id":1731,"uuid":1732,"content":1733,"slug":1742,"full_slug":1743,"sort_by_date":133,"position":1744,"tag_list":1745,"is_startpage":15,"parent_id":1699,"meta_data":133,"group_id":1746,"first_published_at":1701,"release_id":133,"lang":1635,"path":133,"alternates":1747,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1734,"name":1727,"image":1735,"socials":1739,"position":1672,"component":1673,"description":1740,"otherAuthors":1741},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1736,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1737,"copyright":33,"fieldtype":35,"meta_data":1738,"is_private":15,"is_external_url":15},17018698,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],"af2b0df1-efeb-4637-bd78-9195250dc2cd",[],{"name":1749,"created_at":1750,"published_at":1751,"updated_at":1752,"id":1753,"uuid":1754,"content":1755,"slug":1767,"full_slug":1768,"sort_by_date":133,"position":1769,"tag_list":1770,"is_startpage":15,"parent_id":1699,"meta_data":133,"group_id":1771,"first_published_at":1701,"release_id":133,"lang":1635,"path":133,"alternates":1772,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Adí Aviram","2024-08-15T11:46:27.547Z","2026-09-05T00:15:16.192Z","2026-09-05T00:15:16.204Z",536117427,"a77de8d0-5c97-4da8-ab63-e34644e574a7",{"_uid":1756,"name":1749,"image":1757,"noIndex":15,"socials":1761,"noFollow":15,"position":1762,"component":1673,"meta_image":1763,"meta_title":33,"page_title":33,"description":1765,"otherAuthors":1766,"hideFromSitemap":15,"meta_description":33},"76152aa1-0209-42d9-aca2-fae1c6932b37",{"id":1758,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1759,"copyright":33,"fieldtype":35,"meta_data":1760,"is_external_url":15},17011854,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F512x512\u002F1a27c6943b\u002Fadi-aviram.jpeg",{},[],"SEO Developer",{"id":133,"alt":133,"name":33,"focus":133,"title":133,"source":133,"filename":33,"copyright":133,"fieldtype":35,"meta_data":1764},{},"Adí is a Creative Technologist and SEO Specialist with a background in illustration, design, and web development. She creates content that aligns with user needs and drives sustainable success.",[],"adi-aviram","blog\u002Fauthor\u002Fadi-aviram",20,[],"961cd80a-c336-43c0-9bb5-fdf07a347d4a",[],{"name":1774,"created_at":1775,"published_at":1776,"updated_at":1777,"id":1778,"uuid":1779,"content":1780,"slug":1793,"full_slug":1794,"sort_by_date":133,"position":1795,"tag_list":1796,"is_startpage":15,"parent_id":1699,"meta_data":133,"group_id":1797,"first_published_at":1701,"release_id":133,"lang":1635,"path":133,"alternates":1798,"default_full_slug":133,"translated_slugs":133,"_stopResolving":1093},"Vladimir Danila","2024-09-18T13:07:50.276Z","2026-09-05T00:11:12.808Z","2026-09-05T00:11:12.820Z",550054338,"0df8cc51-8f6b-4772-ad9c-915161928874",{"_uid":1781,"name":1774,"image":1782,"noIndex":15,"socials":1786,"noFollow":15,"position":1787,"component":1673,"meta_image":1788,"meta_title":33,"page_title":33,"description":1790,"otherAuthors":1791,"hideFromSitemap":15,"meta_description":33},"1481a0eb-a763-4ca8-bff5-528afec3fbe5",{"id":1783,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1784,"copyright":33,"fieldtype":35,"meta_data":1785,"is_external_url":15},17365543,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1334\u002Fb9efa92ac8\u002Fvladimir.jpg",{},[],"CEO",{"id":133,"alt":133,"name":33,"focus":133,"title":133,"source":133,"filename":33,"copyright":133,"fieldtype":35,"meta_data":1789},{},"Vladimir is the CEO and Founder of Linearity in Berlin.",[1684,1709,1732,1754,1792],"18f41243-1490-4761-9883-a07ff61bad13","vladimir-danila","blog\u002Fauthor\u002Fvladimir-danila",-60,[],"d09ac0e5-1735-47c8-a1b0-437d3d438866",[],"garreth-van-niekerk","blog\u002Fauthor\u002Fgarreth-van-niekerk",-40,[],"85188504-6768-49f4-81df-8a55e29ebf5d",[],{"id":1806,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":1807,"copyright":33,"fieldtype":35,"meta_data":1808,"is_external_url":15},18932050,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F969dc3302b\u002Ffigma-alternatives_widget-3-1.png",{},[1810],{"_uid":1811,"content":1812,"component":1616},"7d0ffa2c-e7d9-4af6-a02f-329494990e6c",{"type":51,"content":1813},[1814,1823,1833,1837,1843,1859,1874,1881,1885,1895,1906,1910,1914,1996,2003,2023,2027,2034,2054,2061,2087,2093,2100,2397,2404,2411,2427,2431,2443,2449,2471,2496,2502,2509,2517,2582,2589,2603,2623,2630,2646,2655,2670,2674,2681,2713,2720,2752,2758,2765,2781,2791,2795,2802,2828,2835,2867,2873,2880,2896,2906,2910,2917,2949,2956,2982,2988,2995,2999,3009,3018,3033,3049,3059,3066,3091,3106,3113,3133,3139,3146,3174,3202,3206,3216,3230,3237],{"type":75,"attrs":1815},{"id":1816,"body":1817},"f9262c31-675e-4c8e-b897-f813478af5e1",[1818],{"_uid":1819,"title":1820,"markdown":1821,"component":1822},"i-245f2cb3-ebaa-4481-aeff-07c3a3b3a61d","💡 Key Insights","- Looking for life after Figma? We've worked through your options, made a shortlist of the top Figma alternatives, and proposed our top 4.\n- Every design team's needs are unique, so we compare various tools, from those suited for complex vector design and animation to those optimized for UI\u002FUX design, namely Adobe XD, Sketch, and Affinity Designer. Linearity Move requires no animation experience, empowering you to start animating design assets in seconds and export in super HD 8K resolution.\n- After weighing the advantages and disadvantages, based on user feedback and feature analysis, you'll see why Linearity Move is one of the top performers across the board.","BlogComponentInsightTable",{"type":54,"content":1824},[1825,1827,1831],{"text":1826,"type":58},"Launched in 2016, Figma has made a significant mark by offering industry-defining ",{"text":1828,"type":58,"marks":1829},"collaboration and design capabilities",[1830],{"type":67},{"text":1832,"type":58},". But it's not the only player in the game. For marketers and designers searching for alternatives, sifting through the many available options can be challenging and demands skill, time, and insight. ",{"type":54,"content":1834},[1835],{"text":1836,"type":58},"This complexity has resulted in many teams looking externally for solutions for projects they would ideally execute in-house. But tools like Linearity are transforming the digital design landscape, making it easy for your team to craft custom designs and animations quickly and easily.",{"type":75,"attrs":1838},{"id":1816,"body":1839},[1840],{"_uid":1841,"emoji":925,"bgColor":46,"markdown":1842,"component":151},"i-6453e7f4-41d2-4409-8f82-93f305ab4735","This article is part of a series comparing **leading design platforms**. Start navigating your options by checking how Linearity compares to alternatives, like [**After Effects**](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fafter-effects-alternatives\u002F) or [**Illustrator**](https:\u002F\u002Fwww.linearity.io\u002Fcomparison\u002Fadobe-illustrator\u002F)**.**",{"type":54,"content":1844},[1845,1850,1854],{"text":1846,"type":58,"marks":1847},"If you’re looking for alternatives that offer ",[1848],{"type":519,"attrs":1849},{"color":521},{"text":1851,"type":58,"marks":1852},"simplicity without sacrificing power",[1853],{"type":67},{"text":1855,"type":58,"marks":1856},", our curated list of top contenders to Figma should help you find your way. We’ll compare each platform's functionalities, pricing models, and user experience.",[1857],{"type":519,"attrs":1858},{"color":521},{"type":75,"attrs":1860},{"id":1816,"body":1861},[1862],{"_uid":1863,"image":1864,"title":827,"button":1870,"component":832,"description":833},"i-85a2cf58-9221-4e32-bd46-e94544d2d5fa",[1865],{"_uid":1866,"image":1867,"imageAlt":1869,"component":38},"e2c0f49c-95eb-4b2b-b3f8-2ec28f1cb1ee",{"id":824,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":825,"copyright":33,"fieldtype":35,"meta_data":1868,"is_external_url":15},{},"img",[1871],{"_uid":1872,"icon":33,"link":1873,"size":89,"text":90,"type":91,"component":92},"7aaa0ab5-9765-416e-aff8-c4d41c137e54",{"id":33,"url":86,"linktype":87,"fieldtype":88,"cached_url":86},{"type":97,"attrs":1875,"content":1876},{"level":99},[1877],{"text":1878,"type":58,"marks":1879},"Key features of Figma",[1880],{"type":67},{"type":54,"content":1882},[1883],{"text":1884,"type":58},"Figma stands out for its HTML and CSS capabilities, vector networks, and comprehensive prototyping tools.",{"type":54,"content":1886},[1887,1889,1893],{"text":1888,"type":58},"One of Figma's most famous features is its ",{"text":1890,"type":58,"marks":1891},"collaborative",[1892],{"type":67},{"text":1894,"type":58}," workflow. Designers can work together on a project in real-time, viewing and editing simultaneously. Beyond designers, other project stakeholders can also participate in the review process.",{"type":75,"attrs":1896},{"id":1816,"body":1897},[1898,1901,1903],{"src":1899,"_uid":1900,"component":160},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FhTWVEhCP7pg","i-dc5c2a45-38c8-465b-9485-7233a5702af8",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":1902,"initial":1604,"component":155,"backgroundColor":156},"i-2ef7511b-04e4-470b-a4b4-b4f6d7d9ff84",{"_uid":1904,"emoji":925,"bgColor":46,"markdown":1905,"component":151},"i-276fa100-a21d-4ce7-91bd-d470b7d95aa3","**Did you know?** [New UI statistics](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fui-design-statistics\u002F) reveal that approximately **6,800 new jobs** for UI designers are projected over the next decade.",{"type":54,"content":1907},[1908],{"text":1909,"type":58},"But, every design tool has limitations and won't fit every team's needs or preferences.",{"type":54,"content":1911},[1912],{"text":1913,"type":58},"Here's a few of Figma's key features: ",{"type":174,"content":1915},[1916,1926,1936,1946,1956,1966,1976,1986],{"type":177,"content":1917},[1918],{"type":54,"content":1919},[1920,1924],{"text":1921,"type":58,"marks":1922},"Real-time collaboration:",[1923],{"type":67},{"text":1925,"type":58}," Multiple users can work on a design simultaneously. Team members can see changes as they happen, providing instant feedback and collaboration without needing back-and-forth file transfers. Stakeholders can also leave feedback directly on the design files, streamlining the review process. ",{"type":177,"content":1927},[1928],{"type":54,"content":1929},[1930,1934],{"text":1931,"type":58,"marks":1932},"Auto layout:",[1933],{"type":67},{"text":1935,"type":58}," This feature automatically adjusts and resizes your design elements based on the content. It makes designing responsive and adaptive interfaces for different screen sizes easier and speeds up the design process for various devices.",{"type":177,"content":1937},[1938],{"type":54,"content":1939},[1940,1944],{"text":1941,"type":58,"marks":1942},"Components and variants:",[1943],{"type":67},{"text":1945,"type":58}," Figma enables the creation of reusable design components and variants, which can be easily modified and managed across multiple projects. ",{"type":177,"content":1947},[1948],{"type":54,"content":1949},[1950,1954],{"text":1951,"type":58,"marks":1952},"Prototyping:",[1953],{"type":67},{"text":1955,"type":58}," Designers can create interactive interface prototypes within Figma without additional software. These prototypes can simulate user interactions and transitions, providing a realistic preview of how the final product will function.",{"type":177,"content":1957},[1958],{"type":54,"content":1959},[1960,1964],{"text":1961,"type":58,"marks":1962},"Version control:",[1963],{"type":67},{"text":1965,"type":58}," Figma automatically saves project versions, allowing designers to track changes over time and revert to previous versions if necessary. This built-in version control supports better project management and decision-making.",{"type":177,"content":1967},[1968],{"type":54,"content":1969},[1970,1974],{"text":1971,"type":58,"marks":1972},"Plugins and integrations:",[1973],{"type":67},{"text":1975,"type":58}," Figma supports a wide array of plugins and integrations, enhancing its functionality with additional tools for accessibility, automation, and more. ",{"type":177,"content":1977},[1978],{"type":54,"content":1979},[1980,1984],{"text":1981,"type":58,"marks":1982},"Design systems:",[1983],{"type":67},{"text":1985,"type":58}," With Figma, teams can create and maintain design systems—comprehensive sets of design standards, components, and rules. This ensures brand consistency across products and projects, making it easier for UI\u002FUX teams to scale their design efforts.",{"type":177,"content":1987},[1988],{"type":54,"content":1989},[1990,1994],{"text":1991,"type":58,"marks":1992},"Cross-platform accessibility:",[1993],{"type":67},{"text":1995,"type":58}," Being browser-based, Figma is accessible on any platform with internet access. It allows teams to collaborate across Windows, Mac, Linux, and mobile devices, ensuring everyone can contribute regardless of their operating system.",{"type":97,"attrs":1997,"content":1998},{"level":99},[1999],{"text":2000,"type":58,"marks":2001},"Navigating Figma: pros and cons",[2002],{"type":67},{"type":75,"attrs":2004},{"id":1816,"body":2005},[2006],{"_uid":2007,"asset":2008,"component":2021,"description":2022},"i-5c9a8f36-d179-48a8-ac9f-20657f91ccad",[2009],{"_uid":2010,"asset":2011,"device":2019,"component":2020},"4ce8b67c-8835-41e3-a9b0-a0fa69f15935",[2012],{"_uid":2013,"image":2014,"imageAlt":2018,"component":38},"6333962e-c7bf-4160-b290-cec765b6e8d7",{"id":2015,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2016,"copyright":33,"fieldtype":35,"meta_data":2017,"is_external_url":15},17541556,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002F4b5152ca96\u002Fupdated-editor-1.png",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Image source: [Figma](https:\u002F\u002Fwww.figma.com\u002F)",{"type":54,"content":2024},[2025],{"text":2026,"type":58},"Figma is full of collaborative potential and innovative design features. But like any sophisticated platform, it comes with its own set of challenges and advantages. Let’s examine the pros and cons of Figma to understand what makes it so compelling and, at times, complex for different users.",{"type":97,"attrs":2028,"content":2029},{"level":167},[2030],{"text":2031,"type":58,"marks":2032},"Figma pros",[2033],{"type":67},{"type":174,"content":2035},[2036,2042,2048],{"type":177,"content":2037},[2038],{"type":54,"content":2039},[2040],{"text":2041,"type":58},"Real-time collaboration.",{"type":177,"content":2043},[2044],{"type":54,"content":2045},[2046],{"text":2047,"type":58},"Extensive plugin ecosystem.",{"type":177,"content":2049},[2050],{"type":54,"content":2051},[2052],{"text":2053,"type":58},"User-friendly interface for UI\u002FUX design.",{"type":97,"attrs":2055,"content":2056},{"level":167},[2057],{"text":2058,"type":58,"marks":2059},"Figma cons",[2060],{"type":67},{"type":174,"content":2062},[2063,2069,2075,2081],{"type":177,"content":2064},[2065],{"type":54,"content":2066},[2067],{"text":2068,"type":58},"Internet dependency can be limiting, resulting in lags and slow loading times.",{"type":177,"content":2070},[2071],{"type":54,"content":2072},[2073],{"text":2074,"type":58},"Overwhelming for new users and novice designers.",{"type":177,"content":2076},[2077],{"type":54,"content":2078},[2079],{"text":2080,"type":58},"Pricing can escalate for large teams.",{"type":177,"content":2082},[2083],{"type":54,"content":2084},[2085],{"text":2086,"type":58},"Occasional glitches when moving elements in large files",{"type":75,"attrs":2088},{"id":1816,"body":2089},[2090],{"_uid":2091,"markdown":2092,"component":973},"i-18a8597b-9aa4-4189-b1d1-28ebc094f5a1","\"While Figma is generally reliable, users engaged in extensive design projects may encounter delays. Additionally, there have been suggestions for more advanced prototyping features, though Figma continues to evolve, introducing new functionalities to address user needs.\"—Ankita on [G2](https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Ffigma\u002Freviews\u002Ffigma-review-8213821)",{"type":97,"attrs":2094,"content":2095},{"level":99},[2096],{"text":2097,"type":58,"marks":2098},"At a glance: the big 4 Figma alternatives",[2099],{"type":67},{"type":75,"attrs":2101},{"id":1816,"body":2102},[2103],{"_uid":2104,"content":2105,"component":1092,"showHeader":1093},"i-b417af72-35ee-4c20-9616-8bc400aa8568",{"tbody":2106,"thead":2380,"fieldtype":1091},[2107,2127,2148,2166,2181,2197,2216,2233,2250,2266,2282,2298,2314,2330,2347,2364],{"_uid":2108,"body":2109,"component":1032},"8a5331f0-86b2-47aa-b661-b54427fd6178",[2110,2113,2116,2119,2121,2124],{"_uid":2111,"value":2112,"component":1025},"8e1b55cf-3ec2-432f-bf4e-c4bd43ec8458","Target market",{"_uid":2114,"value":2115,"component":1025},"65531142-8ea8-4e0a-b1b4-8e3c5c268a97","UI\u002FUX designers, product teams",{"_uid":2117,"value":2118,"component":1025},"5a01dd76-4dfb-42f9-b0a9-fd66c30624c3","Graphic designers, marketing teams",{"_uid":2120,"value":2115,"component":1025},"c05d574f-dbf4-4197-aca8-8d0b3dd28b26",{"_uid":2122,"value":2123,"component":1025},"ea61727a-c282-4dc5-87da-987b5eb99d70","UI\u002FUX designers",{"_uid":2125,"value":2126,"component":1025},"74efdf3d-2667-4dc0-9156-81c7151ea5e9","Graphic designers, illustrators",{"_uid":2128,"body":2129,"component":1032},"d340ba82-12f6-442d-a4d7-e06b3c4f6eda",[2130,2133,2136,2139,2142,2145],{"_uid":2131,"value":2132,"component":1025},"dd96234a-c3a6-4757-b455-1b9e781eb9ec","Pricing",{"_uid":2134,"value":2135,"component":1025},"fc16175f-4763-44bd-93b4-27e58464b110","Free version available. 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Never before have I been able to do that. Move is so easy to use and quick to create results. It works just like a design app and I can move at the speed of my thought.”—Yash A on [G2](https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Flinearity-move\u002Freviews\u002Flinearity-move-review-9153908)",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":2610,"initial":1604,"component":155,"backgroundColor":156},"i-09d60035-f188-4d8d-a64e-645d29bccb74",{"_uid":2612,"title":81,"button":2613,"component":93,"description":94,"backgroundColor":95},"i-0065fc67-cd41-4d09-9d65-505678ff12b0",[2614],{"_uid":2615,"icon":33,"link":2616,"size":89,"text":90,"type":91,"component":92},"d87fb754-2cf6-4618-a0d7-fad697937e10",{"id":2617,"url":33,"linktype":2618,"fieldtype":88,"cached_url":2619,"story":2620},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","story","download",{"name":2621,"id":2622,"uuid":2617,"slug":2619,"url":2619,"full_slug":2619,"_stopResolving":1093},"App download page",485643018,{"type":97,"attrs":2624,"content":2625},{"level":167},[2626],{"text":2627,"type":58,"marks":2628},"2. Adobe XD",[2629],{"type":67},{"type":75,"attrs":2631},{"id":2413,"body":2632},[2633],{"_uid":2634,"asset":2635,"component":2021,"description":2645},"i-05506657-3f94-4a03-96d2-886bd4ec78c3",[2636],{"_uid":2637,"asset":2638,"device":2019,"component":2020},"692095d9-3cc6-41a9-a88e-3b2edc83c8d4",[2639],{"_uid":2640,"image":2641,"imageAlt":2018,"component":38},"0e85c284-cd0f-41e7-9f03-1e5dacc9037d",{"id":2642,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2643,"copyright":33,"fieldtype":35,"meta_data":2644,"is_external_url":15},17541744,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x932\u002Fc24f647b81\u002F1-speqw0hbncs_xn60uczzeq-2.png",{},"Image source: [Adobe](https:\u002F\u002Fwww.figma.com\u002F)",{"type":54,"content":2647},[2648,2650,2654],{"text":2649,"type":58},"Adobe XD, part of the Adobe Creative Cloud, is designed to streamline UI\u002FUX design, prototyping, and collaboration. With its comprehensive feature set, Adobe XD enables designers to transition from ideation to ",{"text":2651,"type":58,"marks":2652},"interactive prototypes",[2653],{"type":67},{"text":242,"type":58},{"type":54,"content":2656},[2657,2659,2663,2664,2668],{"text":2658,"type":58},"Its big idea is to bridge the gap between ",{"text":2660,"type":58,"marks":2661},"visual design",[2662],{"type":67},{"text":1125,"type":58},{"text":2665,"type":58,"marks":2666},"functional ",[2667],{"type":67},{"text":2669,"type":58},"prototypes by offering a versatile platform for creating user experiences that are both good-looking and highly usable.",{"type":54,"content":2671},[2672],{"text":2673,"type":58},"Tailored for individual designers and their teams, Adobe XD integrates closely with other Adobe products and is a popular choice among those who use the Adobe suite.",{"type":97,"attrs":2675,"content":2676},{"level":2511},[2677],{"text":2678,"type":58,"marks":2679},"Adobe XD pros:",[2680],{"type":67},{"type":174,"content":2682},[2683,2689,2695,2701,2707],{"type":177,"content":2684},[2685],{"type":54,"content":2686},[2687],{"text":2688,"type":58},"Many users appreciate Adobe XD for its clean, user-friendly interface. ",{"type":177,"content":2690},[2691],{"type":54,"content":2692},[2693],{"text":2694,"type":58},"Adobe XD is known for its efficient prototyping capabilities, allowing users to quickly create and link interactive screens for websites and apps.",{"type":177,"content":2696},[2697],{"type":54,"content":2698},[2699],{"text":2700,"type":58},"As part of the Adobe Creative Cloud, XD integrates well with other Adobe products, such as Photoshop and Illustrator, facilitating a smoother workflow for users already in the Adobe ecosystem.",{"type":177,"content":2702},[2703],{"type":54,"content":2704},[2705],{"text":2706,"type":58},"Collaboration Features: XD offers real-time collaboration tools that enable multiple designers to work on the same project simultaneously.",{"type":177,"content":2708},[2709],{"type":54,"content":2710},[2711],{"text":2712,"type":58},"Adobe regularly updates XD with new features and improvements.",{"type":97,"attrs":2714,"content":2715},{"level":2511},[2716],{"text":2717,"type":58,"marks":2718},"Adobe XD Cons:",[2719],{"type":67},{"type":174,"content":2721},[2722,2728,2734,2740,2746],{"type":177,"content":2723},[2724],{"type":54,"content":2725},[2726],{"text":2727,"type":58},"Some users feel that Adobe XD lags behind competitors in certain areas, like advanced animation and prototyping features.",{"type":177,"content":2729},[2730],{"type":54,"content":2731},[2732],{"text":2733,"type":58},"Users have reported performance slowdowns when working on particularly large or complex projects within XD.",{"type":177,"content":2735},[2736],{"type":54,"content":2737},[2738],{"text":2739,"type":58},"While generally user-friendly, some of Adobe XD's more advanced features may require a learning curve, particularly for users not already familiar with Adobe products.",{"type":177,"content":2741},[2742],{"type":54,"content":2743},[2744],{"text":2745,"type":58},"There may be limited support for importing or exporting legacy or non-standard file formats, which can be a hurdle for users migrating from other tools or working with a wide range of asset types.",{"type":177,"content":2747},[2748],{"type":54,"content":2749},[2750],{"text":2751,"type":58},"As with most Adobe products, XD requires a subscription, which can be a con for individuals or organizations with tight budgets or those who prefer a one-time purchase model.",{"type":75,"attrs":2753},{"id":2413,"body":2754},[2755],{"_uid":2756,"markdown":2757,"component":973},"i-a79f54e1-e33e-4e34-b74e-af9c9c456e50","\"Like other Adobe software, the subscription price is very high for beginners. And sometimes, this software feels laggy when exporting files—it needs lots of memory. I think some more features, like gradient colors, should come in the future.\"—Alok K. on [G2](https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Fadobe-xd\u002Freviews\u002Fadobe-xd-review-8609245)",{"type":97,"attrs":2759,"content":2760},{"level":167},[2761],{"text":2762,"type":58,"marks":2763},"3. Sketch",[2764],{"type":67},{"type":75,"attrs":2766},{"id":2413,"body":2767},[2768],{"_uid":2769,"asset":2770,"component":2021,"description":2780},"i-45182463-7a3c-485b-9559-ad3d3380e1fb",[2771],{"_uid":2772,"asset":2773,"device":2019,"component":2020},"3ddd7332-820a-46e3-873e-b6ffce72c14e",[2774],{"_uid":2775,"image":2776,"imageAlt":2018,"component":38},"9cd9e6eb-9ecd-4ac6-95bb-3e02277d8591",{"id":2777,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2778,"copyright":33,"fieldtype":35,"meta_data":2779,"is_external_url":15},17541746,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x999\u002F786d6eeed1\u002Fmac-app-interface-1-1.jpg",{},"Image source: [Sketch](https:\u002F\u002Fwww.sketch.com\u002F)",{"type":54,"content":2782},[2783,2785,2789],{"text":2784,"type":58},"Sketch, a ",{"text":2786,"type":58,"marks":2787},"vector-based design tool",[2788],{"type":67},{"text":2790,"type":58}," tailored primarily for Mac users, has become a staple in the UI\u002FUX design community. Known for its simplicity and efficiency, Sketch streamlines the design process from initial wireframes to final prototypes.",{"type":54,"content":2792},[2793],{"text":2794,"type":58},"While it offers a focused set of features for interface design, it also supports a robust ecosystem of plugins for extended functionality. ",{"type":97,"attrs":2796,"content":2797},{"level":2511},[2798],{"text":2799,"type":58,"marks":2800},"Sketch pros:",[2801],{"type":67},{"type":174,"content":2803},[2804,2810,2816,2822],{"type":177,"content":2805},[2806],{"type":54,"content":2807},[2808],{"text":2809,"type":58},"Sketch is highly praised for its vector design capabilities and tools tailored specifically for UI\u002FUX design, making it a go-to for many professionals in these fields.",{"type":177,"content":2811},[2812],{"type":54,"content":2813},[2814],{"text":2815,"type":58},"One of Sketch’s most appreciated features is its extensive ecosystem of plugins, which significantly extend the software's functionality and customization options.",{"type":177,"content":2817},[2818],{"type":54,"content":2819},[2820],{"text":2821,"type":58},"Users often commend Sketch for its intuitive and straightforward interface",{"type":177,"content":2823},[2824],{"type":54,"content":2825},[2826],{"text":2827,"type":58},"Sketch's symbol system, which allows for the creation of reusable components, is seen as a powerful feature for promoting consistency across designs and speeding up the design process.",{"type":97,"attrs":2829,"content":2830},{"level":2511},[2831],{"text":2832,"type":58,"marks":2833},"Sketch cons:",[2834],{"type":67},{"type":174,"content":2836},[2837,2843,2849,2855,2861],{"type":177,"content":2838},[2839],{"type":54,"content":2840},[2841],{"text":2842,"type":58},"The scope of its vector editing tools is often criticized, underperforming significantly when compared to its competitors",{"type":177,"content":2844},[2845],{"type":54,"content":2846},[2847],{"text":2848,"type":58},"While being optimized for macOS is a pro for Mac users, it's a significant limitation for those on Windows or Linux, as Sketch is not available on these operating systems.",{"type":177,"content":2850},[2851],{"type":54,"content":2852},[2853],{"text":2854,"type":58},"Compared to some competitors, Sketch has been viewed as lagging behind in real-time collaboration features, although it has made strides in this area with Sketch for Teams.",{"type":177,"content":2856},[2857],{"type":54,"content":2858},[2859],{"text":2860,"type":58},"Sketch can experience performance issues when handling very large or complex files.",{"type":177,"content":2862},[2863],{"type":54,"content":2864},[2865],{"text":2866,"type":58},"While Sketch is praised for its ease of use, mastering its more advanced features and functionalities can require a significant time investment.",{"type":75,"attrs":2868},{"id":2413,"body":2869},[2870],{"_uid":2871,"markdown":2872,"component":973},"i-da165d02-fe43-4b6b-9904-e1a352759fa2","\"There are very limited vector editing tools. For example, one can’t merge two shapes entirely. All shapes retain their autonomy even when merged. I would also like to see the ability to work on Sketch files on iPad and eventually PC.\"—Havilah H. on [G2](https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Fsketch\u002Freviews\u002Fsketch-review-6480770)",{"type":97,"attrs":2874,"content":2875},{"level":167},[2876],{"text":2877,"type":58,"marks":2878},"4. Affinity Designer",[2879],{"type":67},{"type":75,"attrs":2881},{"id":2413,"body":2882},[2883],{"_uid":2884,"asset":2885,"component":2021,"description":2895},"i-d53779c1-670d-4bad-b914-a69edce825d2",[2886],{"_uid":2887,"asset":2888,"device":2019,"component":2020},"a883a7b2-cb2f-4530-9d4a-d08331d6681a",[2889],{"_uid":2890,"image":2891,"imageAlt":2018,"component":38},"4fd78e23-10ef-41cd-925d-5eecbae479b2",{"id":2892,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":2893,"copyright":33,"fieldtype":35,"meta_data":2894,"is_external_url":15},17541773,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2560x1600\u002F7a384bbd6a\u002Fdesigner-adjustment-171020221409.png",{},"Image source: [Affinity](https:\u002F\u002Faffinity.serif.com\u002Fen-gb\u002F)",{"type":54,"content":2897},[2898,2900,2904],{"text":2899,"type":58},"Affinity Designer is a ",{"text":2901,"type":58,"marks":2902},"vector graphic design software ",[2903],{"type":67},{"text":2905,"type":58},"that’s a strong Figma contender for those seeking an alternative to subscription-based models.",{"type":54,"content":2907},[2908],{"text":2909,"type":58},"It caters to professionals working on illustrations, UI\u002FUX designs, and branding projects across platforms (Windows, macOS, and iPad). With a one-time purchase, users gain access to its suite of tools. ",{"type":97,"attrs":2911,"content":2912},{"level":2511},[2913],{"text":2914,"type":58,"marks":2915},"Affinity Designer pros:",[2916],{"type":67},{"type":174,"content":2918},[2919,2925,2931,2937,2943],{"type":177,"content":2920},[2921],{"type":54,"content":2922},[2923],{"text":2924,"type":58},"An advantage of Affinity Designer is its one-time purchase model, which many users find to be a cost-effective alternative to subscription-based software.",{"type":177,"content":2926},[2927],{"type":54,"content":2928},[2929],{"text":2930,"type":58},"Unlike some of its competitors, Affinity Designer is available on Windows, macOS, and iPad, making it accessible to a wide range of users.",{"type":177,"content":2932},[2933],{"type":54,"content":2934},[2935],{"text":2936,"type":58},"Users often praise Affinity Designer for its speed and responsiveness, even with complex documents and designs.",{"type":177,"content":2938},[2939],{"type":54,"content":2940},[2941],{"text":2942,"type":58},"The UI is frequently highlighted for being intuitive and customizable",{"type":177,"content":2944},[2945],{"type":54,"content":2946},[2947],{"text":2948,"type":58},"Affinity Designer is noted for its versatility, supporting both vector and raster workflows within the same application, which is particularly useful for illustrators and graphic designers.",{"type":97,"attrs":2950,"content":2951},{"level":2511},[2952],{"text":2953,"type":58,"marks":2954},"Affinity Designer cons:",[2955],{"type":67},{"type":174,"content":2957},[2958,2964,2970,2976],{"type":177,"content":2959},[2960],{"type":54,"content":2961},[2962],{"text":2963,"type":58},"Some users coming from other design software might face a learning curve due to differences in workflows and toolsets.",{"type":177,"content":2965},[2966],{"type":54,"content":2967},[2968],{"text":2969,"type":58},"Collaboration Features: Affinity Designer lacks some of the advanced collaboration features found in competitors",{"type":177,"content":2971},[2972],{"type":54,"content":2973},[2974],{"text":2975,"type":58},"While growing, the user base and community around Affinity Designer are small",{"type":177,"content":2977},[2978],{"type":54,"content":2979},[2980],{"text":2981,"type":58},"For users specifically looking for in-depth animation capabilities, Affinity Designer might not meet all their needs compared to more specialized software like Linearity Move.",{"type":75,"attrs":2983},{"id":2413,"body":2984},[2985],{"_uid":2986,"markdown":2987,"component":973},"i-c9a427c8-c17b-4981-8be3-fa4f46b82c0d","\"While Affinity Designer has many great features, there are some areas where it might fall short . . . its compatibility with industry-standard file formats like Adobe Illustrator (.ai) or the lack of some advanced features present in other established design software might be a downside for professionals used to specific tools or workflows. The learning curve might also be steep for beginners transitioning from other design software . . . These limitations might not affect everyone, but they're aspects to consider depending on your specific needs and familiarity with other design tools.\"—Rahul V on [G2](https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Faffinity-designer\u002Freviews)",{"type":97,"attrs":2989,"content":2990},{"level":99},[2991],{"text":2992,"type":58,"marks":2993},"Beyond the basics: why Linearity stands out",[2994],{"type":67},{"type":54,"content":2996},[2997],{"text":2998,"type":58},"Let’s scrutinize Figma and Linearity (which includes Linearity Move and Linearity Curve). We’ll focus on comparing specific features and pricing and how they align with graphic designers’ and marketers’ requirements.",{"type":54,"content":3000},[3001,3003,3007],{"text":3002,"type":58},"Figma is celebrated for its ",{"text":3004,"type":58,"marks":3005},"collaborative capabilities",[3006],{"type":67},{"text":3008,"type":58}," and comprehensive design features. It serves as a versatile platform for a wide range of design projects. With its subscription model, Figma caters to teams and organizations looking for a collaborative design tool that integrates smoothly into various workflows.",{"type":54,"content":3010},[3011,3013,3017],{"text":3012,"type":58},"On the flip side, Linearity introduces a fresh perspective with tools like Linearity Move and Linearity Curve. Our platform emphasizes ease of use, efficiency, and a ",{"text":3014,"type":58,"marks":3015},"streamlined design experience",[3016],{"type":67},{"text":242,"type":58},{"type":75,"attrs":3019},{"id":2413,"body":3020},[3021],{"_uid":3022,"asset":3023,"component":2021,"description":33},"i-165a380a-02e8-492c-9ec3-f683512edb23",[3024],{"_uid":3025,"asset":3026,"device":2019,"component":2020},"f9c5c746-5819-4924-95a6-95ba06f99fba",[3027],{"_uid":3028,"image":3029,"imageAlt":2018,"component":38},"8adee5a9-a637-4684-9a72-905a143e8371",{"id":3030,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":3031,"copyright":33,"fieldtype":35,"meta_data":3032,"is_external_url":15},17541779,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1921x1000\u002F0195ec3c85\u002F02-move-preview.png",{},{"type":54,"content":3034},[3035,3037,3041,3043,3047],{"text":3036,"type":58},"Linearity’s easy-to-use and robust design and animation software offers a ",{"text":3038,"type":58,"marks":3039},"quick ramp-up time",[3040],{"type":67},{"text":3042,"type":58},". Features like ",{"text":3044,"type":58,"marks":3045},"Auto Animate",[3046],{"type":67},{"text":3048,"type":58},", for instance, are a game-changer for designers who want to move into animation, or even for first-time creators. It’s especially ideal for digital designers and marketers. ",{"type":54,"content":3050},[3051,3057],{"text":3052,"type":58,"marks":3053},"Linearity's competitive pricing",[3054,3056],{"type":130,"attrs":3055},{"href":1586,"uuid":133,"anchor":133,"target":134,"linktype":87},{"type":136},{"text":3058,"type":58}," makes the suite even more attractive for teams and those who find Figma’s extensive toolkit unnecessary for their specific projects.",{"type":97,"attrs":3060,"content":3061},{"level":167},[3062],{"text":3063,"type":58,"marks":3064},"Pricing and accessibility",[3065],{"type":67},{"type":174,"content":3067},[3068,3074],{"type":177,"content":3069},[3070],{"type":54,"content":3071},[3072],{"text":3073,"type":58},"Figma operates on a subscription basis, with plans starting at $12\u002Fmonth and an enterprise plan accommodating different team sizes and needs for $75\u002Fmonth. While it offers a broad spectrum of features, its pricing model may be a consideration for smaller teams or individual freelancers.",{"type":177,"content":3075},[3076],{"type":54,"content":3077},[3078,3080,3083,3085,3089],{"text":3079,"type":58},"Linearity’s",{"text":1436,"type":58,"marks":3081},[3082],{"type":67},{"text":3084,"type":58},"straightforward pricing structure, starting at $7.99\u002Fmonth",{"text":3086,"type":58,"marks":3087},",",[3088],{"type":67},{"text":3090,"type":58}," makes it a viable option for marketing teams and in-house designers. It’s equally suitable for individual graphic designers, small businesses, and agencies. 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