[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Ffont-statistics":3,"en\u002Fsettings-page":3958,"blog-what-to-read-next-section":5871},{"content":4,"full_slug":3954,"id":3955,"name":1658,"path":134,"published_at":3956,"uuid":3957},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1815,"bgColor":47,"content":1820,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":3944,"youtubeId":34,"meta_image":3948,"meta_title":3951,"page_title":34,"description":34,"publishedDate":3952,"hideFromSitemap":16,"meta_description":3953},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your 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animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"641099ce-17b0-475a-838c-3232c31cf92f",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"70ed573c-844c-45d1-a742-ee8474fce6af",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},18462479,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F58db702083\u002F75_font_statistics__usage_and_market_analysis_main_image.jpg",{},"75 font statistics: usage and market analysis Blog Hero Image","75 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Solomons",{"id":1671,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1672,"copyright":34,"fieldtype":36,"meta_data":1673,"is_external_url":16},17539024,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1658\u002F2da8cff2db\u002Fmonique.jpg",{},[1675],{"_uid":1676,"icon":1677,"link":1678,"component":1680},"629f6d2d-8ccc-40ba-85d3-eebc8b40bd70","ic-linkedin",{"id":34,"url":1679,"linktype":88,"fieldtype":89,"cached_url":1679},"https:\u002F\u002Fempact.partners\u002F","socialItem","Contributor","AuthorPage",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1684},{},"Monique is a contributing writer to the Linearity Blog.",[1687,1712,1735,1758,1783],{"name":1688,"created_at":1689,"published_at":1690,"updated_at":1691,"id":1692,"uuid":1693,"content":1694,"slug":1704,"full_slug":1705,"sort_by_date":134,"position":1706,"tag_list":1707,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1709,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1711,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben 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His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"name":1713,"created_at":1714,"published_at":1715,"updated_at":1716,"id":1717,"uuid":1718,"content":1719,"slug":1729,"full_slug":1730,"sort_by_date":134,"position":1731,"tag_list":1732,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1733,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1734,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Emma Taggart","2024-08-19T13:45:33.749Z","2026-09-05T00:11:14.443Z","2026-09-05T00:11:14.453Z",537117634,"bb44c94c-f273-43b4-aa94-84c569e6df9b",{"_uid":1720,"name":1713,"image":1721,"socials":1725,"position":1726,"component":1682,"description":1727,"otherAuthors":1728},"af07ef9e-3d1c-4e38-a60f-58e7384b294c",{"id":1722,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1723,"copyright":34,"fieldtype":36,"meta_data":1724,"is_private":16,"is_external_url":16},17036836,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F500x500\u002F6408213831\u002Fscreenshot-2023-04-26-at-15-33-32.jpg",{},[],"Content Writer","Emma is a Content Writer for Linearity in Berlin. 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She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],"af2b0df1-efeb-4637-bd78-9195250dc2cd",[],{"name":1759,"created_at":1760,"published_at":1761,"updated_at":1762,"id":1763,"uuid":1764,"content":1765,"slug":1777,"full_slug":1778,"sort_by_date":134,"position":1779,"tag_list":1780,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1781,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1782,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Adí Aviram","2024-08-15T11:46:27.547Z","2026-09-05T00:15:16.192Z","2026-09-05T00:15:16.204Z",536117427,"a77de8d0-5c97-4da8-ab63-e34644e574a7",{"_uid":1766,"name":1759,"image":1767,"noIndex":16,"socials":1771,"noFollow":16,"position":1772,"component":1682,"meta_image":1773,"meta_title":34,"page_title":34,"description":1775,"otherAuthors":1776,"hideFromSitemap":16,"meta_description":34},"76152aa1-0209-42d9-aca2-fae1c6932b37",{"id":1768,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1769,"copyright":34,"fieldtype":36,"meta_data":1770,"is_external_url":16},17011854,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F512x512\u002F1a27c6943b\u002Fadi-aviram.jpeg",{},[],"SEO Developer",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1774},{},"Adí is a Creative Technologist and SEO Specialist with a background in illustration, design, and web development. She creates content that aligns with user needs and drives sustainable success.",[],"adi-aviram","blog\u002Fauthor\u002Fadi-aviram",20,[],"961cd80a-c336-43c0-9bb5-fdf07a347d4a",[],{"name":1784,"created_at":1785,"published_at":1786,"updated_at":1787,"id":1788,"uuid":1789,"content":1790,"slug":1803,"full_slug":1804,"sort_by_date":134,"position":1805,"tag_list":1806,"is_startpage":16,"parent_id":1708,"meta_data":134,"group_id":1807,"first_published_at":1710,"release_id":134,"lang":1636,"path":134,"alternates":1808,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Vladimir Danila","2024-09-18T13:07:50.276Z","2026-09-05T00:11:12.808Z","2026-09-05T00:11:12.820Z",550054338,"0df8cc51-8f6b-4772-ad9c-915161928874",{"_uid":1791,"name":1784,"image":1792,"noIndex":16,"socials":1796,"noFollow":16,"position":1797,"component":1682,"meta_image":1798,"meta_title":34,"page_title":34,"description":1800,"otherAuthors":1801,"hideFromSitemap":16,"meta_description":34},"1481a0eb-a763-4ca8-bff5-528afec3fbe5",{"id":1793,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1794,"copyright":34,"fieldtype":36,"meta_data":1795,"is_external_url":16},17365543,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F2000x1334\u002Fb9efa92ac8\u002Fvladimir.jpg",{},[],"CEO",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1799},{},"Vladimir is the CEO and Founder of Linearity in Berlin.",[1693,1718,1741,1764,1802],"18f41243-1490-4761-9883-a07ff61bad13","vladimir-danila","blog\u002Fauthor\u002Fvladimir-danila",-60,[],"d09ac0e5-1735-47c8-a1b0-437d3d438866",[],"monique","blog\u002Fauthor\u002Fmonique",-160,[],"e1ca55ed-34b4-41c4-8708-10ca04b6a436",[],{"id":1816,"alt":1817,"name":34,"focus":34,"title":1817,"source":34,"filename":1818,"copyright":34,"fieldtype":36,"meta_data":1819,"is_external_url":16},18932017,"75 font statistics: usage and market analysis | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Ff86e081dab\u002Ffont-statistics_widget.png",{},[1821],{"_uid":1822,"content":1823,"component":1617},"65862f80-97fb-4500-a761-bf03f181f8f9",{"type":52,"content":1824},[1825,1850,1863,1867,1877,1882,1901,2038,2039,2045,2235,2240,2250,2344,2369,2374,2378,2520,2521,2527,2605,2610,2758,2937,2956,2961,2965,3106,3107,3113,3188,3193,3201,3379,3389,3394,3480,3485],{"type":55,"content":1826},[1827,1829,1833,1835,1849],{"text":1828,"type":59},"A font is a ",{"text":1830,"type":59,"marks":1831},"specific style or design of text characters",[1832],{"type":68},{"text":1834,"type":59},", including letters, numbers, symbols, and punctuation marks, used to display text on a computer screen or in printed materials. Fonts define the appearance of text elements, such as typefaces, size, weight (boldness), style (italic or regular), and other attributes like spacing and ",{"text":1836,"type":59,"marks":1837},"kerning",[1838],{"type":131,"attrs":1839},{"href":1840,"uuid":1841,"anchor":134,"target":1842,"linktype":1843,"story":1844},"\u002Fblog\u002Fwhat-is-kerning","94b92e11-c32e-4d82-9424-33485e769b4b","_self","story",{"name":1845,"id":1846,"uuid":1841,"slug":1847,"url":1848,"full_slug":1848,"_stopResolving":1094},"What is kerning?",571923899,"what-is-kerning","blog\u002Fwhat-is-kerning",{"text":359,"type":59},{"type":55,"content":1851},[1852,1854,1861],{"text":1853,"type":59},"Fonts are crucial in graphic design, ",{"text":1855,"type":59,"marks":1856},"typography, and communication",[1857,1860],{"type":131,"attrs":1858},{"href":1859,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ftypography",{"type":137},{"text":1862,"type":59}," because they convey different emotions, aesthetics, and meanings. Millions of different fonts are available, each with unique characteristics and intended uses. ",{"type":55,"content":1864},[1865],{"text":1866,"type":59},"Some fonts are designed for readability and are commonly used for body text in documents, while others are more decorative and are used for logos, headlines, or artistic purposes.",{"type":76,"attrs":1868},{"id":1869,"body":1870},"06287d9a-21cc-4d38-8ec3-323f4f5279aa",[1871],{"_uid":1872,"title":1873,"markdown":1874,"component":1875,"disclaimer":1876},"i-f31ef861-6ab4-46e9-941c-e80c6343d1fa","Key Trends in FontsKey Trends in Fonts","* Google Fonts are used on over **50 million websites**.\n\n* Consistent use of a specific font can increase brand recognition by up to **80%**.\n\n* Around **70%** of Fortune 500 companies use sans-serif fonts in their logos.\n\n* The global font market is projected to reach over **$4 billion by 2025**.\n\n* Small businesses spend an average of **$300** annually on font licensing.","BlogComponentDisclaimerMarkdown","**What this means:** The widespread adoption of Google Fonts on millions of websites exemplifies the accessibility and popularity of versatile typography in the digital realm. This aligns with the strategic use of fonts in branding, where consistency in font choice significantly boosts brand recognition, a tactic many top-tier companies embrace, as seen in the predominant use of sans-serif fonts in Fortune 500 logos. The growing economic value of the font market, poised to reach billions, is further evidenced by small businesses' considerable annual investment in font licensing. Collectively, these trends underscore the critical role of font selection in shaping corporate identity, digital presence, and overall brand strategy in a visually-driven global market.",{"type":98,"attrs":1878,"content":1879},{"level":100},[1880],{"text":1881,"type":59},"General font statistics",{"type":55,"content":1883},[1884,1886,1890,1892,1899],{"text":1885,"type":59},"Fonts play a pivotal role in daily communication, shaping how we perceive and interpret text. From elegant scripts to bold block letters, each font carries its ",{"text":1887,"type":59,"marks":1888},"own character and purpose",[1889],{"type":68},{"text":1891,"type":59},". Understanding fonts is essential in design, branding, and ",{"text":1893,"type":59,"marks":1894},"effective communication",[1895,1898],{"type":131,"attrs":1896},{"href":1897,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvisual-communication",{"type":137},{"text":1900,"type":59},". This section explores fonts' fascinating world, history, and impact in various fields.",{"type":405,"attrs":1902,"content":1903},{"order":407},[1904,1919,1935,1950,1963,1978,1993,2009,2024],{"type":178,"content":1905},[1906],{"type":55,"content":1907},[1908,1912,1914],{"text":1909,"type":59,"marks":1910},"The most commonly",[1911],{"type":68},{"text":1913,"type":59}," used fonts in print are Times New Roman, Helvetica, and Arial.",{"text":1915,"type":59,"marks":1916},"1",[1917],{"type":1918},"superscript",{"type":178,"content":1920},[1921],{"type":55,"content":1922},[1923,1925,1929,1931],{"text":1924,"type":59},"Over ",{"text":1926,"type":59,"marks":1927},"60%",[1928],{"type":68},{"text":1930,"type":59}," of websites use custom or non-system fonts.",{"text":1932,"type":59,"marks":1933},"2",[1934],{"type":1918},{"type":178,"content":1936},[1937],{"type":55,"content":1938},[1939,1941,1945,1946],{"text":1940,"type":59},"Serif fonts are generally considered better for print media due to their readability and can increase reading speed by up to ",{"text":1942,"type":59,"marks":1943},"15%",[1944],{"type":68},{"text":243,"type":59},{"text":1947,"type":59,"marks":1948},"3",[1949],{"type":1918},{"type":178,"content":1951},[1952],{"type":55,"content":1953},[1954,1958,1960],{"text":1955,"type":59,"marks":1956},"Sans-serif fonts",[1957],{"type":68},{"text":1959,"type":59}," are preferred on mobile devices for their clarity and readability on small screens.",{"text":1915,"type":59,"marks":1961},[1962],{"type":1918},{"type":178,"content":1964},[1965],{"type":55,"content":1966},[1967,1969,1973,1974],{"text":1968,"type":59},"The global font market is expected to grow annually by approximately ",{"text":1970,"type":59,"marks":1971},"4.5%",[1972],{"type":68},{"text":243,"type":59},{"text":1975,"type":59,"marks":1976},"4",[1977],{"type":1918},{"type":178,"content":1979},[1980],{"type":55,"content":1981},[1982,1984,1988,1990],{"text":1983,"type":59},"Emails with a ",{"text":1985,"type":59,"marks":1986},"sans-serif font ",[1987],{"type":68},{"text":1989,"type":59},"have a higher open rate than serif fonts.",{"text":1915,"type":59,"marks":1991},[1992],{"type":1918},{"type":178,"content":1994},[1995],{"type":55,"content":1996},[1997,1999,2003,2005],{"text":1998,"type":59},"About",{"text":2000,"type":59,"marks":2001}," 80%",[2002],{"type":68},{"text":2004,"type":59}," of professional designers pay for font licenses.",{"text":2006,"type":59,"marks":2007},"5",[2008],{"type":1918},{"type":178,"content":2010},[2011],{"type":55,"content":2012},[2013,2015,2019,2020],{"text":2014,"type":59},"Google Fonts are used on over ",{"text":2016,"type":59,"marks":2017},"50 million websites",[2018],{"type":68},{"text":243,"type":59},{"text":2021,"type":59,"marks":2022},"6",[2023],{"type":1918},{"type":178,"content":2025},[2026],{"type":55,"content":2027},[2028,2030,2034,2035],{"text":2029,"type":59},"Consistent use of a specific font can increase brand recognition by up to ",{"text":2031,"type":59,"marks":2032},"80%",[2033],{"type":68},{"text":243,"type":59},{"text":2006,"type":59,"marks":2036},[2037],{"type":1918},{"type":55},{"type":76,"attrs":2040},{"id":1869,"body":2041},[2042],{"_uid":2043,"emoji":34,"bgColor":47,"markdown":2044,"component":152},"i-223fe555-b1ae-4111-a660-a202ed5a15e7","[In typography](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ftypography-design), the enduring preference for traditional fonts like Times New Roman, Helvetica, and Arial in print contrasts sharply with the digital trend of using custom or non-system fonts. This indicates a move towards more unique online identities.\n\nThe superior readability of serif fonts in print parallels the preference for sans-serif fonts on mobile devices, underscoring the importance of choosing the appropriate font for the context. The global font market is experiencing growth, highlighting the increasing relevance of typography across various industries.\n\nIn email marketing, sans-serif fonts are favored for their **higher engagement rates**, demonstrating font choice's subtle yet significant impact. Many professional designers invest in font licenses, showing the value attributed to typography in professional circles. \n\nThe widespread use of **Google Fonts** on numerous websites exemplifies the influence of easily accessible typography because it's free for everyone and can be accessed and displayed by most web browsers. The ability of a specific font to significantly enhance brand recognition emphasizes the strategic importance of fonts in branding and design.",{"type":405,"attrs":2046,"content":2047},{"order":1706},[2048,2072,2087,2103,2119,2141,2165,2181,2196,2210,2226],{"type":178,"content":2049},[2050],{"type":55,"content":2051},[2052,2054,2058,2060,2067,2068],{"text":2053,"type":59},"Around ",{"text":2055,"type":59,"marks":2056},"70%",[2057],{"type":68},{"text":2059,"type":59}," of Fortune 500 companies use sans-serif ",{"text":2061,"type":59,"marks":2062},"fonts in their logos",[2063,2066],{"type":131,"attrs":2064},{"href":2065,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flogo-ideas",{"type":137},{"text":243,"type":59},{"text":2069,"type":59,"marks":2070},"7",[2071],{"type":1918},{"type":178,"content":2073},[2074],{"type":55,"content":2075},[2076,2078,2082,2083],{"text":2077,"type":59},"Font type can impact reading comprehension by up to ",{"text":2079,"type":59,"marks":2080},"10%",[2081],{"type":68},{"text":243,"type":59},{"text":2084,"type":59,"marks":2085},"8",[2086],{"type":1918},{"type":178,"content":2088},[2089],{"type":55,"content":2090},[2091,2093,2097,2099],{"text":2092,"type":59},"Fonts like 'Ecofont' can save up to ",{"text":2094,"type":59,"marks":2095},"20%",[2096],{"type":68},{"text":2098,"type":59}," on ink usage compared to standard fonts.",{"text":2100,"type":59,"marks":2101},"9",[2102],{"type":1918},{"type":178,"content":2104},[2105],{"type":55,"content":2106},[2107,2109,2113,2115],{"text":2108,"type":59},"About ",{"text":2110,"type":59,"marks":2111},"10% ",[2112],{"type":68},{"text":2114,"type":59},"of professional designers have started using variable fonts in their projects.",{"text":2116,"type":59,"marks":2117},"10",[2118],{"type":1918},{"type":178,"content":2120},[2121],{"type":55,"content":2122},[2123,2125,2129,2131,2135,2137],{"text":2124,"type":59},"Approximately",{"text":2126,"type":59,"marks":2127}," 15%",[2128],{"type":68},{"text":2130,"type":59}," of graphic designers spend over ",{"text":2132,"type":59,"marks":2133},"$100 annually",[2134],{"type":68},{"text":2136,"type":59}," on font purchases.",{"text":2138,"type":59,"marks":2139},"11",[2140],{"type":1918},{"type":178,"content":2142},[2143],{"type":55,"content":2144},[2145,2147,2154,2156,2160,2162],{"text":2146,"type":59},"A ",{"text":2148,"type":59,"marks":2149},"typical graphic designer",[2150,2153],{"type":131,"attrs":2151},{"href":2152,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-become-a-graphic-designer\u002F",{"type":137},{"text":2155,"type":59}," uses",{"text":2157,"type":59,"marks":2158}," between 5 and 20",[2159],{"type":68},{"text":2161,"type":59}," different fonts in their projects.",{"text":2138,"type":59,"marks":2163},[2164],{"type":1918},{"type":178,"content":2166},[2167],{"type":55,"content":2168},[2169,2171,2175,2177],{"text":2170,"type":59},"Serif fonts can increase the length of a document by up to",{"text":2172,"type":59,"marks":2173}," 10% ",[2174],{"type":68},{"text":2176,"type":59},"compared to sans-serif fonts.",{"text":2178,"type":59,"marks":2179},"12",[2180],{"type":1918},{"type":178,"content":2182},[2183],{"type":55,"content":2184},[2185,2187,2191,2192],{"text":2186,"type":59},"The global typeface market is estimated to be worth ",{"text":2188,"type":59,"marks":2189},"over $1 billion",[2190],{"type":68},{"text":243,"type":59},{"text":2193,"type":59,"marks":2194},"13",[2195],{"type":1918},{"type":178,"content":2197},[2198],{"type":55,"content":2199},[2200,2202,2205,2206],{"text":2201,"type":59},"Studies show that sans-serif fonts increase legibility in car displays by ",{"text":2094,"type":59,"marks":2203},[2204],{"type":68},{"text":243,"type":59},{"text":2207,"type":59,"marks":2208},"14",[2209],{"type":1918},{"type":178,"content":2211},[2212],{"type":55,"content":2213},[2214,2216,2220,2222],{"text":2215,"type":59},"On average, web fonts can add an extra ",{"text":2217,"type":59,"marks":2218},"100–300 milliseconds",[2219],{"type":68},{"text":2221,"type":59}," to a webpage's load time.",{"text":2223,"type":59,"marks":2224},"15",[2225],{"type":1918},{"type":178,"content":2227},[2228],{"type":55,"content":2229},[2230,2232],{"text":2231,"type":59},"The font type can influence how readers perceive the message, impacting credibility and professionalism.",{"text":1915,"type":59,"marks":2233},[2234],{"type":1918},{"type":98,"attrs":2236,"content":2237},{"level":168},[2238],{"text":2239,"type":59},"Most popular web fonts ",{"type":76,"attrs":2241},{"id":1869,"body":2242},[2243],{"src":2244,"_uid":2248,"component":2249},{"_uid":2245,"plugin":2246,"content":2247},"66a2ad08-0927-4341-a798-acf05c1b54dc","html-editor-2023","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-90\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container90 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; \n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) { \n            #container90 {\n                height: auto;\n            }\n        }\n\n        #container90 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Sans-serif fonts are preferred in digital ads for readability, contrasting with small businesses' choice of traditional fonts like Times New Roman and Arial for official documents. \n\nSystem default fonts are commonly used in mobile apps for compatibility, and serif fonts are popular in eBooks for a traditional look. Fortune 500 companies frequently use custom fonts for branding, highlighting the strategic value of [font selection in corporate identity](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-identity-design\u002F). \n\nResearch shows that a practical font choice significantly enhances user experience, emphasizing its importance in user engagement. Many corporations' substantial investment in font licensing underscores the recognized importance of typography in corporate branding and communication.",{"type":405,"attrs":2528,"content":2529},{"order":1706},[2530,2544,2558,2574,2589],{"type":178,"content":2531},[2532],{"type":55,"content":2533},[2534,2536,2539,2541],{"text":2535,"type":59},"Serif fonts are used in about ",{"text":2055,"type":59,"marks":2537},[2538],{"type":68},{"text":2540,"type":59}," of print newspapers for better readability.",{"text":2517,"type":59,"marks":2542},[2543],{"type":1918},{"type":178,"content":2545},[2546],{"type":55,"content":2547},[2548,2550,2553,2555],{"text":2549,"type":59},"Marketers report a ",{"text":2273,"type":59,"marks":2551},[2552],{"type":68},{"text":2554,"type":59}," increase in consumer engagement when using brand-consistent 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Content",{"_uid":2743,"value":2744,"component":1026},"3afc9256-2ab4-4a65-ba98-dec538603a31","1996",[2746,2749,2752,2755],{"_uid":2747,"value":2748,"component":1085},"97d5b026-d124-40cf-993a-fb6c6a71ca01","Font Name",{"_uid":2750,"value":2751,"component":1085},"c78b85a9-7dd1-42fe-8bb6-166b7c0b8313","Usage Percentage",{"_uid":2753,"value":2754,"component":1085},"82903ff7-30ac-4ec6-bb3f-6657fe1596e7","Popular in Industry",{"_uid":2756,"value":2757,"component":1085},"d4c4923a-a5cf-4a49-a9ed-c8af6b324e16","Year Created",{"type":405,"attrs":2759,"content":2761},{"order":2760},15,[2762,2785,2800,2815,2829,2845,2860,2875,2896,2910,2923],{"type":178,"content":2763},[2764],{"type":55,"content":2765},[2766,2767,2771,2773,2780,2781],{"text":2319,"type":59},{"text":2768,"type":59,"marks":2769}," 60%",[2770],{"type":68},{"text":2772,"type":59}," of ",{"text":2774,"type":59,"marks":2775},"modern movie posters",[2776,2779],{"type":131,"attrs":2777},{"href":2778,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fposter-design-tips\u002F",{"type":137},{"text":243,"type":59},{"text":2782,"type":59,"marks":2783},"29",[2784],{"type":1918},{"type":178,"content":2786},[2787],{"type":55,"content":2788},[2789,2791,2795,2796],{"text":2790,"type":59},"Specialized fonts like Dyslexie and OpenDyslexic reportedly improve reading speed and comprehension for dyslexic readers by up to",{"text":2792,"type":59,"marks":2793}," 25%",[2794],{"type":68},{"text":243,"type":59},{"text":2797,"type":59,"marks":2798},"30",[2799],{"type":1918},{"type":178,"content":2801},[2802],{"type":55,"content":2803},[2804,2805,2809,2811],{"text":1924,"type":59},{"text":2806,"type":59,"marks":2807},"85% ",[2808],{"type":68},{"text":2810,"type":59},"of public signage uses sans-serif fonts for better visibility.",{"text":2812,"type":59,"marks":2813},"31",[2814],{"type":1918},{"type":178,"content":2816},[2817],{"type":55,"content":2818},[2819,2821,2824,2826],{"text":2820,"type":59},"Classic fonts like Garamond and Baskerville are used in over ",{"text":2496,"type":59,"marks":2822},[2823],{"type":68},{"text":2825,"type":59}," of printed books.",{"text":155,"type":59,"marks":2827},[2828],{"type":1918},{"type":178,"content":2830},[2831],{"type":55,"content":2832},[2833,2835,2839,2841],{"text":2834,"type":59},"Video games have seen a",{"text":2836,"type":59,"marks":2837}," 100%",[2838],{"type":68},{"text":2840,"type":59}," increase in the use of diverse fonts over the past decade.",{"text":2842,"type":59,"marks":2843},"33",[2844],{"type":1918},{"type":178,"content":2846},[2847],{"type":55,"content":2848},[2849,2850,2854,2856],{"text":1998,"type":59},{"text":2851,"type":59,"marks":2852}," 75%",[2853],{"type":68},{"text":2855,"type":59}," of healthcare materials use clear, sans-serif fonts to ensure readability for all ages.",{"text":2857,"type":59,"marks":2858},"34",[2859],{"type":1918},{"type":178,"content":2861},[2862],{"type":55,"content":2863},[2864,2866,2869,2871],{"text":2865,"type":59},"More than",{"text":2565,"type":59,"marks":2867},[2868],{"type":68},{"text":2870,"type":59}," of legal documents use traditional serif fonts like Times New Roman for formality and clarity.",{"text":2872,"type":59,"marks":2873},"35",[2874],{"type":1918},{"type":178,"content":2876},[2877],{"type":55,"content":2878},[2879,2880,2883,2884,2891,2893],{"text":2563,"type":59},{"text":2000,"type":59,"marks":2881},[2882],{"type":68},{"text":2772,"type":59},{"text":2885,"type":59,"marks":2886},"children's books",[2887,2890],{"type":131,"attrs":2888},{"href":2889,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fchildrens-book-illustrations\u002F",{"type":137},{"text":2892,"type":59}," use fun, readable fonts to engage young readers.",{"text":2872,"type":59,"marks":2894},[2895],{"type":1918},{"type":178,"content":2897},[2898],{"type":55,"content":2899},[2900,2902,2905,2907],{"text":2901,"type":59},"The tech industry prefers modern, clean sans-serif fonts, with a ",{"text":1926,"type":59,"marks":2903},[2904],{"type":68},{"text":2906,"type":59}," usage rate in tech startups.",{"text":2872,"type":59,"marks":2908},[2909],{"type":1918},{"type":178,"content":2911},[2912],{"type":55,"content":2913},[2914,2916,2919,2920],{"text":2915,"type":59},"Using age-appropriate fonts in educational materials can improve comprehension by up to ",{"text":2094,"type":59,"marks":2917},[2918],{"type":68},{"text":243,"type":59},{"text":2872,"type":59,"marks":2921},[2922],{"type":1918},{"type":178,"content":2924},[2925],{"type":55,"content":2926},[2927,2928,2932,2934],{"text":2124,"type":59},{"text":2929,"type":59,"marks":2930}," 30%",[2931],{"type":68},{"text":2933,"type":59}," of websites have adapted their font choices to be more accessible to visually impaired users.",{"text":2872,"type":59,"marks":2935},[2936],{"type":1918},{"type":55,"content":2938},[2939,2941,2948,2950,2954],{"text":2940,"type":59},"The right ",{"text":2942,"type":59,"marks":2943},"typography choice",[2944,2947],{"type":131,"attrs":2945},{"href":2946,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ffont-pairing\u002F",{"type":137},{"text":2949,"type":59}," is a design element and a powerful communication tool. From enhancing brand identity to improving user engagement, the strategic use of fonts is integral to successful visual communication. With the font market continually evolving, a deeper understanding of these trends is ",{"text":2951,"type":59,"marks":2952},"vital for staying ahead",[2953],{"type":68},{"text":2955,"type":59},". Next, we'll look into a detailed analysis of the font market, uncovering the economic and creative forces shaping this fascinating industry.",{"type":98,"attrs":2957,"content":2958},{"level":100},[2959],{"text":2960,"type":59},"Font market analysis",{"type":55,"content":2962},[2963],{"text":2964,"type":59},"As fonts become an increasingly essential tool in the digital age, understanding the nuances of the font market becomes imperative for designers, marketers, and businesses alike.",{"type":405,"attrs":2966,"content":2967},{"order":407},[2968,2982,2996,3010,3032,3048,3062,3078,3092],{"type":178,"content":2969},[2970],{"type":55,"content":2971},[2972,2974,2978,2979],{"text":2973,"type":59},"The global font market is projected to reach over ",{"text":2975,"type":59,"marks":2976},"$4 billion by 2025",[2977],{"type":68},{"text":243,"type":59},{"text":1975,"type":59,"marks":2980},[2981],{"type":1918},{"type":178,"content":2983},[2984],{"type":55,"content":2985},[2986,2988,2992,2993],{"text":2987,"type":59},"The font industry is experiencing an annual growth rate of approximately",{"text":2989,"type":59,"marks":2990}," 6%",[2991],{"type":68},{"text":243,"type":59},{"text":1975,"type":59,"marks":2994},[2995],{"type":1918},{"type":178,"content":2997},[2998],{"type":55,"content":2999},[3000,3001,3004,3006],{"text":1924,"type":59},{"text":2055,"type":59,"marks":3002},[3003],{"type":68},{"text":3005,"type":59}," of global brands have invested in custom font creation for unique branding.",{"text":3007,"type":59,"marks":3008},"36",[3009],{"type":1918},{"type":178,"content":3011},[3012],{"type":55,"content":3013},[3014,3021,3023,3026,3028],{"text":3015,"type":59,"marks":3016},"Digital font usage",[3017,3020],{"type":131,"attrs":3018},{"href":3019,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography",{"type":137},{"text":3022,"type":59}," has increased by ",{"text":2472,"type":59,"marks":3024},[3025],{"type":68},{"text":3027,"type":59}," in the last five years, driven by web and mobile app development.",{"text":3029,"type":59,"marks":3030},"37",[3031],{"type":1918},{"type":178,"content":3033},[3034],{"type":55,"content":3035},[3036,3038,3042,3044],{"text":3037,"type":59},"Small businesses spend an average of ",{"text":3039,"type":59,"marks":3040},"$300",[3041],{"type":68},{"text":3043,"type":59}," annually on font licensing.",{"text":3045,"type":59,"marks":3046},"38",[3047],{"type":1918},{"type":178,"content":3049},[3050],{"type":55,"content":3051},[3052,3054,3057,3059],{"text":3053,"type":59},"Font licensing accounts for about ",{"text":2397,"type":59,"marks":3055},[3056],{"type":68},{"text":3058,"type":59}," of the total revenue in the font market.",{"text":3045,"type":59,"marks":3060},[3061],{"type":1918},{"type":178,"content":3063},[3064],{"type":55,"content":3065},[3066,3068,3072,3074],{"text":3067,"type":59},"There's a",{"text":3069,"type":59,"marks":3070}," 40%",[3071],{"type":68},{"text":3073,"type":59}," increase in demand for non-Latin fonts due to globalization and the rise of emerging markets.",{"text":3075,"type":59,"marks":3076},"39",[3077],{"type":1918},{"type":178,"content":3079},[3080],{"type":55,"content":3081},[3082,3084,3087,3089],{"text":3083,"type":59},"Subscription-based font services have seen a ",{"text":2273,"type":59,"marks":3085},[3086],{"type":68},{"text":3088,"type":59}," user growth in the last two years.",{"text":1975,"type":59,"marks":3090},[3091],{"type":1918},{"type":178,"content":3093},[3094],{"type":55,"content":3095},[3096,3098,3102,3103],{"text":3097,"type":59},"Open source font usage in web design has doubled in the past three years",{"text":3099,"type":59,"marks":3100}," three years in web design",[3101],{"type":68},{"text":243,"type":59},{"text":1975,"type":59,"marks":3104},[3105],{"type":1918},{"type":55},{"type":76,"attrs":3108},{"id":1869,"body":3109},[3110],{"_uid":3111,"emoji":34,"bgColor":47,"markdown":3112,"component":152},"i-bcaa63ef-f8f4-444e-8f2b-816ffc189402","The projected growth of the font market to over $4 billion by 2025 highlights its economic impact, spurred by global brands investing in custom fonts for unique branding. This trend is mirrored in the increased digital font usage, especially in web and mobile app development. Small businesses also invest significantly in font licensing, contributing to its significant share in the industry's revenue.\n\nThe rising demand for non-Latin fonts reflects the market's adaptation to global linguistic diversity. The growth in subscription-based font services and the doubling of open-source font usage in web design in recent years underscore the market's shift towards more flexible and varied font solutions, catering to the changing needs of the digital era.",{"type":405,"attrs":3114,"content":3115},{"order":1706},[3116,3130,3144,3159,3173],{"type":178,"content":3117},[3118],{"type":55,"content":3119},[3120,3122,3125,3127],{"text":3121,"type":59},"Eco-friendly fonts have captured a ",{"text":2696,"type":59,"marks":3123},[3124],{"type":68},{"text":3126,"type":59}," market share, driven by environmental concerns.",{"text":1975,"type":59,"marks":3128},[3129],{"type":1918},{"type":178,"content":3131},[3132],{"type":55,"content":3133},[3134,3136,3139,3141],{"text":3135,"type":59},"Customization services have seen a ",{"text":2625,"type":59,"marks":3137},[3138],{"type":68},{"text":3140,"type":59}," increase in demand among corporate clients.",{"text":1605,"type":59,"marks":3142},[3143],{"type":1918},{"type":178,"content":3145},[3146],{"type":55,"content":3147},[3148,3150,3153,3155],{"text":3149,"type":59},"There is a ",{"text":2094,"type":59,"marks":3151},[3152],{"type":68},{"text":3154,"type":59}," adoption rate of variable fonts in digital media for their versatility.",{"text":3156,"type":59,"marks":3157},"41",[3158],{"type":1918},{"type":178,"content":3160},[3161],{"type":55,"content":3162},[3163,3164,3168,3170],{"text":1924,"type":59},{"text":3165,"type":59,"marks":3166},"$200 million",[3167],{"type":68},{"text":3169,"type":59}," has been invested in new font technologies and startups in the last year.",{"text":1975,"type":59,"marks":3171},[3172],{"type":1918},{"type":178,"content":3174},[3175],{"type":55,"content":3176},[3177,3179,3183,3185],{"text":3178,"type":59},"Educational institutions spend an average of ",{"text":3180,"type":59,"marks":3181},"$500 per year ",[3182],{"type":68},{"text":3184,"type":59},"on font licenses.",{"text":1975,"type":59,"marks":3186},[3187],{"type":1918},{"type":98,"attrs":3189,"content":3190},{"level":168},[3191],{"text":3192,"type":59},"Market share of web font software",{"type":76,"attrs":3194},{"id":1869,"body":3195},[3196],{"src":3197,"_uid":3200,"component":2249},{"_uid":3198,"plugin":2246,"content":3199},"e50b0803-bd76-4bd2-940c-6368e9f061e7","\u003C!DOCTYPE html>\n\u003Chtml>\n\u003Chead>\n    \u003Cmeta charset=\"utf-3\">\n    \u003Cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1\"> \n    \u003Cscript src=\"https:\u002F\u002Fcode.highcharts.com\u002Fhighcharts.js\">\u003C\u002Fscript>\n    \u003Clink href=\"https:\u002F\u002Ffonts.googleapis.com\u002Fcss2?family=Noto+Sans&display=swap\" rel=\"stylesheet\">\n    \u003Cstyle>\n        #container5 {\n            background-color: #FFFFFF;\n            font-family: 'Noto Sans', sans-serif;\n            max-width: 700px; \n            width: 100%;\n            height: 400px;\n        }\n\n        @media screen and (max-width: 768px) {\n            #container51 {\n                height: auto;\n            }\n        }\n\n        #container51 .highcharts-background {\n            display: none;\n        }\n    \u003C\u002Fstyle>\n\u003C\u002Fhead>\n\u003Cbody>\n    \u003Cfigure>\n        \u003Cfigcaption>\u003C\u002Ffigcaption>\n        \u003Cdiv id=\"container51\">\u003C\u002Fdiv> \n    \u003C\u002Ffigure>\n\n    \u003Cscript>\n        const chart51 = Highcharts.chart('container51', {\n            chart: {\n                type: 'bar',\n                backgroundColor: 'transparent',\n                plotBackground: 'none'\n            },\n            title: {\n                text: ''\n            },\n            xAxis: {\n                categories: ['Google Font API', 'Adobe Typekit', 'Cufon', 'Fonts.com', 'Fontdeck'],\n                gridLineWidth: 0 \n            },\n            yAxis: {\n                title: {\n                    text: 'Percentage (%)'\n                },\n                labels: {\n                    enabled: true\n                },\n                gridLineWidth: 0 \n            },\n            plotOptions: {\n                bar: {\n                    dataLabels: {\n                        enabled: true,\n                        format: '{y}%'\n                    },\n                    showInLegend: false\n                }\n            },\n            series: [{\n                name: 'Brands',\n                data: [88.12, 10.48, 0.89,   0.34, 0.09],\n                color: '#F0A50F21'\n            }],\n            credits: {\n                enabled: false\n            }\n        });\n    \u003C\u002Fscript>\n\u003C\u002Fbody>\n\u003C\u002Fhtml>","i-0aa69576-0676-4a7d-84ce-637256d23cf1",{"type":405,"attrs":3202,"content":3203},{"order":2760},[3204,3220,3234,3249,3264,3287,3301,3322,3337,3351,3365],{"type":178,"content":3205},[3206],{"type":55,"content":3207},[3208,3210,3214,3216],{"text":3209,"type":59},"Typeface design as a service has grown by ",{"text":3211,"type":59,"marks":3212},"35%",[3213],{"type":68},{"text":3215,"type":59}," in the freelance market.",{"text":3217,"type":59,"marks":3218},"42",[3219],{"type":1918},{"type":178,"content":3221},[3222],{"type":55,"content":3223},[3224,3226,3229,3231],{"text":3225,"type":59},"The Asia-Pacific region shows the fastest growth in the font market, with a ",{"text":2110,"type":59,"marks":3227},[3228],{"type":68},{"text":3230,"type":59},"annual increase.",{"text":1975,"type":59,"marks":3232},[3233],{"type":1918},{"type":178,"content":3235},[3236],{"type":55,"content":3237},[3238,3240,3243,3245],{"text":3239,"type":59},"Demand for accessibility-focused fonts has increased by ",{"text":1942,"type":59,"marks":3241},[3242],{"type":68},{"text":3244,"type":59}," due to rising awareness.",{"text":3246,"type":59,"marks":3247},"43",[3248],{"type":1918},{"type":178,"content":3250},[3251],{"type":55,"content":3252},[3253,3255,3258,3260],{"text":3254,"type":59},"AI-driven font design tools have seen a ",{"text":2496,"type":59,"marks":3256},[3257],{"type":68},{"text":3259,"type":59}," increase in usage by designers.",{"text":3261,"type":59,"marks":3262},"44",[3263],{"type":1918},{"type":178,"content":3265},[3266],{"type":55,"content":3267},[3268,3270,3273,3275,3282,3283],{"text":3269,"type":59},"There's a ",{"text":2094,"type":59,"marks":3271},[3272],{"type":68},{"text":3274,"type":59}," increase in independent font creators due to ",{"text":3276,"type":59,"marks":3277},"accessible digital tools",[3278,3281],{"type":131,"attrs":3279},{"href":3280,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmarketing-tools\u002F",{"type":137},{"text":243,"type":59},{"text":3284,"type":59,"marks":3285},"45",[3286],{"type":1918},{"type":178,"content":3288},[3289],{"type":55,"content":3290},[3291,3293,3296,3297],{"text":3292,"type":59},"Corporate investment in font management solutions has increased by ",{"text":2273,"type":59,"marks":3294},[3295],{"type":68},{"text":243,"type":59},{"text":3298,"type":59,"marks":3299},"46",[3300],{"type":1918},{"type":178,"content":3302},[3303],{"type":55,"content":3304},[3305,3312,3314,3317,3319],{"text":3306,"type":59,"marks":3307},"Mobile applications",[3308,3311],{"type":131,"attrs":3309},{"href":3310,"uuid":134,"anchor":134,"target":1842,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fapp-design",{"type":137},{"text":3313,"type":59}," account for ",{"text":2094,"type":59,"marks":3315},[3316],{"type":68},{"text":3318,"type":59}," of the total font market demand.",{"text":1975,"type":59,"marks":3320},[3321],{"type":1918},{"type":178,"content":3323},[3324],{"type":55,"content":3325},[3326,3328,3332,3334],{"text":3327,"type":59},"Retro and vintage font styles have seen a ",{"text":3329,"type":59,"marks":3330},"25% ",[3331],{"type":68},{"text":3333,"type":59},"increase in popularity in marketing and advertising.",{"text":1975,"type":59,"marks":3335},[3336],{"type":1918},{"type":178,"content":3338},[3339],{"type":55,"content":3340},[3341,3343,3346,3348],{"text":3342,"type":59},"The 3D font market is growing rapidly, currently accounting for ",{"text":2079,"type":59,"marks":3344},[3345],{"type":68},{"text":3347,"type":59}," of the total market.",{"text":1975,"type":59,"marks":3349},[3350],{"type":1918},{"type":178,"content":3352},[3353],{"type":55,"content":3354},[3355,3357,3360,3362],{"text":3356,"type":59},"Fonts specifically designed for augmented reality (AR) and virtual reality (VR) usage have seen a ",{"text":2472,"type":59,"marks":3358},[3359],{"type":68},{"text":3361,"type":59}," increase in demand.",{"text":1975,"type":59,"marks":3363},[3364],{"type":1918},{"type":178,"content":3366},[3367],{"type":55,"content":3368},[3369,3371,3374,3376],{"text":3370,"type":59},"Font piracy causes an estimated loss of ",{"text":1942,"type":59,"marks":3372},[3373],{"type":68},{"text":3375,"type":59}," in potential revenue in the font industry.",{"text":1975,"type":59,"marks":3377},[3378],{"type":1918},{"type":55,"content":3380},[3381,3383,3387],{"text":3382,"type":59},"The font market analysis reveals a growing industry where innovation meets tradition. 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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