[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fgraphic-design-on-ipad-pro":3,"en\u002Fsettings-page":3806,"blog-what-to-read-next-section":5720},{"content":4,"full_slug":3801,"id":3802,"name":3803,"path":134,"published_at":3804,"uuid":3805},{"tag":5,"_uid":1649,"image":1650,"title":1658,"author":1659,"widget":1686,"bgColor":47,"content":1691,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":3791,"meta_image":3795,"meta_title":3798,"page_title":34,"description":34,"publishedDate":3799,"hideFromSitemap":16,"meta_description":3800},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"3c031a4c-7b9d-42af-90e1-a7f147da41a0",[1651],{"_uid":1652,"image":1653,"imageAlt":1657,"component":39},"a92552c4-7f2c-4ec7-a578-fe095fa8a58f",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},17752620,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002Ffafc9c9076\u002Fgraphic-design-on-ipad-pro-newblogcover.avif",{},"graphic-design-on-ipad-pro-NewBlogCover","Pros and cons: graphic design on iPad Pro vs MacBook Pro\n",[1660],{"name":1661,"created_at":1662,"published_at":1663,"updated_at":1664,"id":1665,"uuid":1666,"content":1667,"slug":1678,"full_slug":1679,"sort_by_date":134,"position":1680,"tag_list":1681,"is_startpage":16,"parent_id":1682,"meta_data":134,"group_id":1683,"first_published_at":1684,"release_id":134,"lang":1636,"path":134,"alternates":1685,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Sharné McDonald","2024-08-16T08:12:12.243Z","2026-09-05T00:11:16.289Z","2026-09-05T00:11:16.302Z",536404089,"26c4442c-0fbe-4855-95ec-d409af7af3f4",{"_uid":1668,"name":1661,"image":1669,"socials":1673,"position":1674,"component":1675,"description":1676,"otherAuthors":1677},"72ff7a0c-f1a5-43a1-8a15-d8be2a5c26f3",{"id":1670,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1671,"copyright":34,"fieldtype":36,"meta_data":1672,"is_private":16,"is_external_url":16},17018698,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1416x1392\u002F14eb0410f2\u002Fsharne-new-profile-pic-2-1-1-1-1.jpg",{},[],"Contributing Writer","AuthorPage","Sharné is a contributing writer to the Linearity Blog. She has 10+ years' experience in graphic design and marketing and holds a Master's degree in Art Education.\n\n",[],"sharne-mcdonald","blog\u002Fauthor\u002Fsharne-mcdonald",0,[],536121488,"af2b0df1-efeb-4637-bd78-9195250dc2cd","2024-12-09T16:05:25.397Z",[],{"id":1687,"alt":1688,"name":34,"focus":34,"title":1688,"source":34,"filename":1689,"copyright":34,"fieldtype":36,"meta_data":1690,"is_external_url":16},18931697,"Pros and cons: graphic design on iPad Pro vs MacBook Pro | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F4abe5bcbca\u002Fgraphic-design-on-ipad-pro_widget.png",{},[1692],{"_uid":1693,"content":1694,"component":1617},"85bd7536-e11f-4278-9072-08e97ccbefa2",{"type":52,"content":1695},[1696,1706,1713,1737,1744,1749,1754,1768,1775,1786,1791,1803,1814,1828,1844,1855,1861,1866,1883,1888,1903,1908,1927,1932,1940,1963,1970,1993,2000,2030,2037,2046,2061,2074,2102,2107,2123,2129,2152,2158,2188,2194,2224,2230,2246,2261,2266,2271,2287,2293,2309,2315,2338,2344,2374,2380,2396,2411,2416,2432,2437,2442,2453,2458,2469,2483,2488,2495,2502,2519,2524,2529,2842,2847,2854,2889,2896,2928,2935,2967,2974,3006,3013,3062,3067,3074,3334,3339,3346,3351,3356,3363,3368,3373,3380,3385,3390,3395,3402,3407,3412,3429,3435,3440,3445,3450,3463,3470,3475,3480,3491,3501,3506,3513,3524,3529,3538,3543,3552,3561,3572,3578,3587,3620,3640,3651,3661,3675,3693,3700],{"type":55,"attrs":1697,"content":1698},{"textAlign":134},[1699,1701,1705],{"text":1700,"type":59},"As creators in the graphic design space, we at Linearity understand that your choice of design tool can make a significant difference in your ",{"text":1702,"type":59,"marks":1703},"creative workflow",[1704],{"type":68},{"text":243,"type":59},{"type":76,"attrs":1707},{"id":1708,"body":1709},"2c2f6532-4343-4082-9f86-9987ea1c5932",[1710],{"_uid":1711,"emoji":34,"bgColor":47,"markdown":1712,"component":152},"i-e4b42c9a-2d02-40bb-81f4-f241ed6ffa61","Your design device is a strategic choice that must align with your [design style and workflow](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmarketing-automation-workflow\u002F) demands.\n",{"type":1714,"content":1715},"blockquote",[1716],{"type":55,"attrs":1717,"content":1718},{"textAlign":134},[1719,1721,1736],{"text":1720,"type":59},"Your design device is a strategic choice that must align with your design style and workflow demands. If you’re also comparing software, you can read our guide to the ",{"text":1722,"type":59,"marks":1723},"best Adobe Illustrator alternatives in 2026",[1724,1735],{"type":131,"attrs":1725},{"href":1726,"uuid":1727,"anchor":134,"target":1728,"linktype":1729,"story":1730},"\u002Fblog\u002Fbest-drawing-apps-for-ipad-in-2026","76a030a2-4c6c-421d-90f0-892bf73e2eb4","_self","story",{"name":1731,"id":1732,"uuid":1727,"slug":1733,"url":1734,"full_slug":1734,"_stopResolving":1094},"Best Drawing Apps for iPad in 2026",143499829255847,"best-drawing-apps-for-ipad-in-2026","blog\u002Fbest-drawing-apps-for-ipad-in-2026",{"type":68},{"text":243,"type":59},{"type":55,"attrs":1738,"content":1739},{"textAlign":134},[1740,1742],{"type":1741},"hard_break",{"text":1743,"type":59},"Traditional desktop graphic design tools used to be your only option. But the market has opened up to more agile creative hardware options like the iPad. This guide is designed to help you navigate this evolution.",{"type":55,"attrs":1745,"content":1746},{"textAlign":134},[1747],{"text":1748,"type":59},"We'll compare the various iPad and MacBook models for professional design, highlighting their respective strengths and limitations.",{"type":55,"attrs":1750,"content":1751},{"textAlign":134},[1752],{"text":1753,"type":59},"Senior designers looking to switch to mobile or graphic designers starting out and comparing devices, this guide's for you.",{"type":76,"attrs":1755},{"id":1708,"body":1756},[1757],{"_uid":1758,"title":82,"button":1759,"component":94,"description":95,"backgroundColor":96},"i-5a9c8e4a-3dc5-4c77-87cd-37f40973d01e",[1760],{"_uid":1761,"icon":34,"link":1762,"size":90,"text":91,"type":92,"component":93},"be319b88-f2d7-42b3-b7dd-22d6ee1530e4",{"id":1763,"url":34,"linktype":1729,"fieldtype":89,"cached_url":1764,"story":1765},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","download",{"name":1766,"id":1767,"uuid":1763,"slug":1764,"url":1764,"full_slug":1764,"_stopResolving":1094},"App download page",485643018,{"type":98,"attrs":1769,"content":1770},{"level":100,"textAlign":134},[1771],{"text":1772,"type":59,"marks":1773},"4 designer opinions on iPad Pro vs MacBook Pro",[1774],{"type":68},{"type":55,"attrs":1776,"content":1777},{"textAlign":134},[1778,1780,1784],{"text":1779,"type":59},"The iPad Pro offers a direct, tactile experience with its ",{"text":1781,"type":59,"marks":1782},"touch interface",[1783],{"type":68},{"text":1785,"type":59},", ideal for sketching and conceptualizing on the move. Its portability means you can capture inspiration whenever and wherever it strikes.",{"type":55,"attrs":1787,"content":1788},{"textAlign":134},[1789],{"text":1790,"type":59},"See one of our iPad video tutorials below to get an idea of what it's like to do graphic design on an iPad:",{"type":76,"attrs":1792},{"id":1708,"body":1793},[1794,1798,1800],{"_uid":1795,"muted":1094,"title":34,"autoPlay":16,"wistiaId":1796,"component":1797,"videoFoam":1094,"aspectRatio":34,"disableLazyload":16,"playbackRateControl":16},"i-c1f6f13a-5aa0-401c-8358-0634f19ab22b","6to2ijojuv","WistiaVideo",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1799,"initial":1605,"component":156,"backgroundColor":157},"i-9f22e313-0f99-4829-becf-3de15187f73a",{"_uid":1801,"emoji":34,"bgColor":47,"markdown":1802,"component":152},"i-dc0a8a4b-f58e-4086-9c94-24f81308d176","The immediacy of drawing directly on the screen mimics traditional sketching, making it a natural choice for **brainstorming sessions **and initial drafts.\n",{"type":55,"attrs":1804,"content":1805},{"textAlign":134},[1806,1808,1812],{"text":1807,"type":59},"But the MacBook Pro bears robust computing power, essential for handling ",{"text":1809,"type":59,"marks":1810},"complex and layered design tasks",[1811],{"type":68},{"text":1813,"type":59},". With its high-performance processors and advanced graphics, it's built to manage large files and intricate software with ease.",{"type":55,"attrs":1815,"content":1816},{"textAlign":134},[1817,1819,1826],{"text":1818,"type":59},"A MacBook laptop also offers a more extensive range of ",{"text":1820,"type":59,"marks":1821},"professional design software",[1822,1825],{"type":131,"attrs":1823},{"href":1824,"uuid":134,"anchor":134,"target":1728,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fgraphic-design-software\u002F",{"type":137},{"text":1827,"type":59},", making it a versatile choice for designers who require sophisticated tools for detailed work.",{"type":76,"attrs":1829},{"id":1708,"body":1830},[1831,1834],{"_uid":1832,"emoji":34,"bgColor":47,"markdown":1833,"component":152},"i-ad23a3a9-e117-46c3-ba32-2918d2be34c9","The Linearity design software suite (Curve + Move) is equally optimized for iPad and Mac and can be used on your iPhone as well.\n",{"_uid":1835,"title":1836,"button":1837,"component":94,"description":1842,"backgroundColor":1843},"i-de8b7734-060a-4b39-baf0-31db920c5a05","Ready to create brand assets that pack a punch?",[1838],{"_uid":1839,"icon":34,"link":1840,"size":90,"text":91,"type":92,"component":93},"d0129c3d-7eae-4ad6-9054-20eea99cffb6",{"id":34,"url":1841,"linktype":88,"fieldtype":89,"cached_url":1841},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Visit our Academy for free marketing design courses.\n\n\n","purple",{"type":55,"attrs":1845,"content":1846},{"textAlign":134},[1847,1849,1853],{"text":1848,"type":59},"Each device caters to different stages of the design workflow. The iPad excels in the early stages of design, offering a fluid and intuitive creative experience. Meanwhile, the MacBook is a powerhouse for the later stages, where ",{"text":1850,"type":59,"marks":1851},"rendering, editing, and finalizing",[1852],{"type":68},{"text":1854,"type":59}," complex projects come into play.",{"type":76,"attrs":1856},{"id":1708,"body":1857},[1858],{"_uid":1859,"emoji":34,"bgColor":47,"markdown":1860,"component":152},"i-78acb51d-73be-475f-ac93-f13dcc90d929","It's about choosing the device that best fits your specific needs in the [creative process.](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F)\n",{"type":55,"attrs":1862,"content":1863},{"textAlign":134},[1864],{"text":1865,"type":59},"Ultimately, the decision between the iPad Pro and MacBook Pro comes down to your personal workflow.",{"type":55,"attrs":1867,"content":1868},{"textAlign":134},[1869,1871,1875,1877,1881],{"text":1870,"type":59},"If your design work benefits from on-the-go ",{"text":1872,"type":59,"marks":1873},"flexibility",[1874],{"type":68},{"text":1876,"type":59}," and a hands-on approach, the iPad Pro is a compelling choice. If you require extensive software capabilities and ",{"text":1878,"type":59,"marks":1879},"processing power",[1880],{"type":68},{"text":1882,"type":59}," for intricate designs, then you probably want a MacBook Pro.",{"type":55,"attrs":1884,"content":1885},{"textAlign":134},[1886],{"text":1887,"type":59},"But let's see what other professional designers say about their device preferences.",{"type":98,"attrs":1889,"content":1890},{"level":168,"textAlign":134},[1891,1899],{"text":1892,"type":59,"marks":1893},"Igor Viveiros",[1894,1897,1898],{"type":131,"attrs":1895},{"href":1896,"uuid":134,"anchor":134,"target":1728,"linktype":88},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Figor-viveiros-505300128\u002F",{"type":68},{"type":137},{"text":1900,"type":59,"marks":1901},", Product Manager at Linearity",[1902],{"type":68},{"type":55,"attrs":1904,"content":1905},{"textAlign":134},[1906],{"text":1907,"type":59},"Igor's experience includes working as a Visual and UX Designer for some well-known brands in Germany. He started out as a UX Designer at Linearity in 2020 and has been our Product Manager for over three years.",{"type":76,"attrs":1909},{"id":1708,"body":1910},[1911],{"_uid":1912,"asset":1913,"component":1926,"description":34},"i-62788b7c-f3ea-4ba7-b128-111e443e69c8",[1914],{"_uid":1915,"asset":1916,"device":1924,"component":1925},"078cca9a-8126-4495-8962-886b94085513",[1917],{"_uid":1918,"image":1919,"imageAlt":1923,"component":39},"abc9188b-885d-448d-863b-a838fa954feb",{"id":1920,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1921,"copyright":34,"fieldtype":36,"meta_data":1922,"is_external_url":16},17752623,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F892x511\u002Ffa510ba41f\u002Figor-vivieros-graphic-design-on-ipad.png",{},"Igor-Vivieros---graphic-design-on-iPad","none","DeviceMockup","BlogComponentImage",{"type":55,"attrs":1928,"content":1929},{"textAlign":134},[1930],{"text":1931,"type":59},"Let's look at Igor's list of pros and cons, comparing iPad Pro with MacBook Pro.",{"type":98,"attrs":1933,"content":1935},{"level":1934,"textAlign":134},4,[1936],{"text":1937,"type":59,"marks":1938},"iPad Pro pros:",[1939],{"type":68},{"type":175,"content":1941},[1942,1949,1956],{"type":178,"content":1943},[1944],{"type":55,"attrs":1945,"content":1946},{"textAlign":134},[1947],{"text":1948,"type":59},"Mobility: iPads are portable and hand-held devices.",{"type":178,"content":1950},[1951],{"type":55,"attrs":1952,"content":1953},{"textAlign":134},[1954],{"text":1955,"type":59},"Apple Pencil compatibility offers precision and is great for sketching.",{"type":178,"content":1957},[1958],{"type":55,"attrs":1959,"content":1960},{"textAlign":134},[1961],{"text":1962,"type":59},"Great software available on the Apple App Store with a touch-first experience.",{"type":98,"attrs":1964,"content":1965},{"level":1934,"textAlign":134},[1966],{"text":1967,"type":59,"marks":1968},"iPad Pro cons:",[1969],{"type":68},{"type":175,"content":1971},[1972,1979,1986],{"type":178,"content":1973},[1974],{"type":55,"attrs":1975,"content":1976},{"textAlign":134},[1977],{"text":1978,"type":59},"Software limitations: many iPad apps don't run the full version with the full functionalities available in desktop versions.",{"type":178,"content":1980},[1981],{"type":55,"attrs":1982,"content":1983},{"textAlign":134},[1984],{"text":1985,"type":59},"File management: not as easy and flexible as on a MacBook or desktop computer.",{"type":178,"content":1987},[1988],{"type":55,"attrs":1989,"content":1990},{"textAlign":134},[1991],{"text":1992,"type":59},"Multi-tasking on iPad is less efficient, especially if you're considering a multi-monitor setup.",{"type":98,"attrs":1994,"content":1995},{"level":1934,"textAlign":134},[1996],{"text":1997,"type":59,"marks":1998},"MacBook Pro pros:",[1999],{"type":68},{"type":175,"content":2001},[2002,2009,2016,2023],{"type":178,"content":2003},[2004],{"type":55,"attrs":2005,"content":2006},{"textAlign":134},[2007],{"text":2008,"type":59},"Powerful hardware.",{"type":178,"content":2010},[2011],{"type":55,"attrs":2012,"content":2013},{"textAlign":134},[2014],{"text":2015,"type":59},"Larger screen.",{"type":178,"content":2017},[2018],{"type":55,"attrs":2019,"content":2020},{"textAlign":134},[2021],{"text":2022,"type":59},"Better connectivity: you can connect external hard drives, external monitors, and drawing tablets.",{"type":178,"content":2024},[2025],{"type":55,"attrs":2026,"content":2027},{"textAlign":134},[2028],{"text":2029,"type":59},"The trackpad with gesture controls is easy and efficient to use.",{"type":98,"attrs":2031,"content":2032},{"level":1934,"textAlign":134},[2033],{"text":2034,"type":59,"marks":2035},"MacBook Pro cons:",[2036],{"type":68},{"type":175,"content":2038},[2039],{"type":178,"content":2040},[2041],{"type":55,"attrs":2042,"content":2043},{"textAlign":134},[2044],{"text":2045,"type":59},"Less suitable for drawing, especially without an extra device like a drawing tablet.",{"type":98,"attrs":2047,"content":2048},{"level":168,"textAlign":134},[2049,2057],{"text":2050,"type":59,"marks":2051},"Sandra Grabowska-Lampa",[2052,2055,2056],{"type":131,"attrs":2053},{"href":2054,"uuid":134,"anchor":134,"target":1728,"linktype":88},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsandra-grabowska-lampa-471084229\u002F",{"type":68},{"type":137},{"text":2058,"type":59,"marks":2059},", Design Assistant at Linearity",[2060],{"type":68},{"type":55,"attrs":2062,"content":2063},{"textAlign":134},[2064,2066,2073],{"text":2065,"type":59},"Sandra is an experienced graphic designer helping Linearity build an inspiring and easy-to-use ",{"text":2067,"type":59,"marks":2068},"Template Library",[2069,2072],{"type":131,"attrs":2070},{"href":2071,"uuid":134,"anchor":134,"target":1728,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":2075},{"id":1708,"body":2076},[2077],{"_uid":2078,"cards":2079,"component":553},"i-a317b3b4-1c94-45a8-952c-997c63dfe4be",[2080,2091],{"_uid":2081,"image":2082,"button":2086,"component":541},"827554ed-372d-49a4-bc2f-56f1158c79bb",{"id":2083,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2084,"copyright":34,"fieldtype":36,"meta_data":2085,"is_external_url":16},17752624,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002Fb852bcb881\u002Ffilters_format-webp-_quality-75-22.webp",{},[2087],{"_uid":2088,"icon":34,"link":2089,"size":90,"text":540,"type":92,"component":93},"5f91d49e-35e3-484c-a648-05d47812a280",{"id":34,"url":2090,"linktype":88,"fieldtype":89,"cached_url":2090},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fsocial-media\u002Fpodcast-cover\u002Flilac-happy-promotion-podcast-cover\u002F",{"_uid":2092,"image":2093,"button":2097,"component":541},"f6330252-dee4-411b-8abe-5d9baa104fa3",{"id":2094,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2095,"copyright":34,"fieldtype":36,"meta_data":2096,"is_external_url":16},17752626,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002F54eba4448c\u002Ffilters_format-webp-_quality-75-23.webp",{},[2098],{"_uid":2099,"icon":34,"link":2100,"size":90,"text":540,"type":92,"component":93},"e0a93da0-aea9-4410-848b-f3aee120765a",{"id":34,"url":2101,"linktype":88,"fieldtype":89,"cached_url":2101},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcolorful-text-animation-ig-post\u002F",{"type":55,"attrs":2103,"content":2104},{"textAlign":134},[2105],{"text":2106,"type":59},"She shares her iPad and MacBook pros and cons for graphic design.",{"type":76,"attrs":2108},{"id":1708,"body":2109},[2110],{"_uid":2111,"asset":2112,"component":1926,"description":34},"i-121538e3-d6df-447d-b398-9ec35b95229c",[2113],{"_uid":2114,"asset":2115,"device":1924,"component":1925},"554b28f8-abcb-4547-b049-66f9cd85d2b4",[2116],{"_uid":2117,"image":2118,"imageAlt":2122,"component":39},"8ec97ce4-c011-4025-8585-d8068ce53097",{"id":2119,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2120,"copyright":34,"fieldtype":36,"meta_data":2121,"is_external_url":16},17752628,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F892x511\u002Fbdce1cf4d7\u002Fsandra-grabowska-lampa-graphic-design-on-ipad.png",{},"Sandra-Grabowska-Lampa---graphic-design-on-iPad",{"type":98,"attrs":2124,"content":2125},{"level":1934,"textAlign":134},[2126],{"text":1937,"type":59,"marks":2127},[2128],{"type":68},{"type":175,"content":2130},[2131,2138,2145],{"type":178,"content":2132},[2133],{"type":55,"attrs":2134,"content":2135},{"textAlign":134},[2136],{"text":2137,"type":59},"Ideal for hand-drawn illustrations.",{"type":178,"content":2139},[2140],{"type":55,"attrs":2141,"content":2142},{"textAlign":134},[2143],{"text":2144,"type":59},"Extremely useful for sketching ideas (e.g., logos).",{"type":178,"content":2146},[2147],{"type":55,"attrs":2148,"content":2149},{"textAlign":134},[2150],{"text":2151,"type":59},"Highly portable.",{"type":98,"attrs":2153,"content":2154},{"level":1934,"textAlign":134},[2155],{"text":1967,"type":59,"marks":2156},[2157],{"type":68},{"type":175,"content":2159},[2160,2167,2174,2181],{"type":178,"content":2161},[2162],{"type":55,"attrs":2163,"content":2164},{"textAlign":134},[2165],{"text":2166,"type":59},"Designing on a small display can be tiring.",{"type":178,"content":2168},[2169],{"type":55,"attrs":2170,"content":2171},{"textAlign":134},[2172],{"text":2173,"type":59},"Limited app selection.",{"type":178,"content":2175},[2176],{"type":55,"attrs":2177,"content":2178},{"textAlign":134},[2179],{"text":2180,"type":59},"Older iPads may not work well when connected to external displays via cable.",{"type":178,"content":2182},[2183],{"type":55,"attrs":2184,"content":2185},{"textAlign":134},[2186],{"text":2187,"type":59},"Limited memory impacts multitasking and advanced design capabilities.",{"type":98,"attrs":2189,"content":2190},{"level":1934,"textAlign":134},[2191],{"text":1997,"type":59,"marks":2192},[2193],{"type":68},{"type":175,"content":2195},[2196,2203,2210,2217],{"type":178,"content":2197},[2198],{"type":55,"attrs":2199,"content":2200},{"textAlign":134},[2201],{"text":2202,"type":59},"Large display",{"type":178,"content":2204},[2205],{"type":55,"attrs":2206,"content":2207},{"textAlign":134},[2208],{"text":2209,"type":59},"Access to a wide range of professional design software.",{"type":178,"content":2211},[2212],{"type":55,"attrs":2213,"content":2214},{"textAlign":134},[2215],{"text":2216,"type":59},"Can be connected to larger monitors for enhanced productivity.",{"type":178,"content":2218},[2219],{"type":55,"attrs":2220,"content":2221},{"textAlign":134},[2222],{"text":2223,"type":59},"Better hardware capabilities.",{"type":98,"attrs":2225,"content":2226},{"level":1934,"textAlign":134},[2227],{"text":2034,"type":59,"marks":2228},[2229],{"type":68},{"type":175,"content":2231},[2232,2239],{"type":178,"content":2233},[2234],{"type":55,"attrs":2235,"content":2236},{"textAlign":134},[2237],{"text":2238,"type":59},"Heavier to carry around.",{"type":178,"content":2240},[2241],{"type":55,"attrs":2242,"content":2243},{"textAlign":134},[2244],{"text":2245,"type":59},"Limited upgrade options (e.g., RAM, storage, disk size).",{"type":98,"attrs":2247,"content":2248},{"level":168,"textAlign":134},[2249,2257],{"text":2250,"type":59,"marks":2251},"Oleksandra Boiovych",[2252,2255,2256],{"type":131,"attrs":2253},{"href":2254,"uuid":134,"anchor":134,"target":1728,"linktype":88},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fboio\u002F",{"type":68},{"type":137},{"text":2258,"type":59,"marks":2259},", Product Designer at Linearity",[2260],{"type":68},{"type":55,"attrs":2262,"content":2263},{"textAlign":134},[2264],{"text":2265,"type":59},"Having joined the Linearity team in 2022, Oleksandra is a Product Designer with a background in graphic design. Her expertise stretches from illustration, web design, UI\u002FUX design, and design teaching.",{"type":55,"attrs":2267,"content":2268},{"textAlign":134},[2269],{"text":2270,"type":59},"Let's hear what she has to say about her favorite hardware for graphic design.",{"type":76,"attrs":2272},{"id":1708,"body":2273},[2274],{"_uid":2275,"asset":2276,"component":1926,"description":34},"i-1788e6ed-05ed-45a8-9f39-0238c10426a1",[2277],{"_uid":2278,"asset":2279,"device":1924,"component":1925},"c663bfd9-8277-49e7-9bd6-05e5c373a8fe",[2280],{"_uid":2281,"image":2282,"imageAlt":2286,"component":39},"6ff81eb5-0807-4f36-be00-c2144839891b",{"id":2283,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2284,"copyright":34,"fieldtype":36,"meta_data":2285,"is_external_url":16},17752629,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F892x511\u002F542f80bcba\u002Foleksandra-boiovych-graphic-design-on-ipad.png",{},"Oleksandra-Boiovych---graphic-design-on-iPad",{"type":98,"attrs":2288,"content":2289},{"level":1934,"textAlign":134},[2290],{"text":1937,"type":59,"marks":2291},[2292],{"type":68},{"type":175,"content":2294},[2295,2302],{"type":178,"content":2296},[2297],{"type":55,"attrs":2298,"content":2299},{"textAlign":134},[2300],{"text":2301,"type":59},"Perfect for hand drawing with Apple Pencil, so it’s the best for illustrations.",{"type":178,"content":2303},[2304],{"type":55,"attrs":2305,"content":2306},{"textAlign":134},[2307],{"text":2308,"type":59},"Portable, suited for quick editing on the go.",{"type":98,"attrs":2310,"content":2311},{"level":1934,"textAlign":134},[2312],{"text":1967,"type":59,"marks":2313},[2314],{"type":68},{"type":175,"content":2316},[2317,2324,2331],{"type":178,"content":2318},[2319],{"type":55,"attrs":2320,"content":2321},{"textAlign":134},[2322],{"text":2323,"type":59},"Difficult font management and installing new fonts.",{"type":178,"content":2325},[2326],{"type":55,"attrs":2327,"content":2328},{"textAlign":134},[2329],{"text":2330,"type":59},"Small screen for projects that have many artboards or frames.",{"type":178,"content":2332},[2333],{"type":55,"attrs":2334,"content":2335},{"textAlign":134},[2336],{"text":2337,"type":59},"Only 1–2 software programs can be used at the same time.",{"type":98,"attrs":2339,"content":2340},{"level":1934,"textAlign":134},[2341],{"text":1997,"type":59,"marks":2342},[2343],{"type":68},{"type":175,"content":2345},[2346,2353,2360,2367],{"type":178,"content":2347},[2348],{"type":55,"attrs":2349,"content":2350},{"textAlign":134},[2351],{"text":2352,"type":59},"Better for big projects, because it offers a larger screen with superior technical performance.",{"type":178,"content":2354},[2355],{"type":55,"attrs":2356,"content":2357},{"textAlign":134},[2358],{"text":2359,"type":59},"Much more professional products available for Mac.",{"type":178,"content":2361},[2362],{"type":55,"attrs":2363,"content":2364},{"textAlign":134},[2365],{"text":2366,"type":59},"Different tools can be used easily.",{"type":178,"content":2368},[2369],{"type":55,"attrs":2370,"content":2371},{"textAlign":134},[2372],{"text":2373,"type":59},"You can connect a monitor.",{"type":98,"attrs":2375,"content":2376},{"level":1934,"textAlign":134},[2377],{"text":2034,"type":59,"marks":2378},[2379],{"type":68},{"type":175,"content":2381},[2382,2389],{"type":178,"content":2383},[2384],{"type":55,"attrs":2385,"content":2386},{"textAlign":134},[2387],{"text":2388,"type":59},"Only if you want to carry it, it’s bigger and less convenient for drawing.",{"type":178,"content":2390},[2391],{"type":55,"attrs":2392,"content":2393},{"textAlign":134},[2394],{"text":2395,"type":59},"So depends on the task, if you need to draw an illustration. iPad is a good choice. For any other tasks I would work on Mac.",{"type":98,"attrs":2397,"content":2398},{"level":168,"textAlign":134},[2399,2407],{"text":2400,"type":59,"marks":2401},"Sam Eckert",[2402,2405,2406],{"type":131,"attrs":2403},{"href":2404,"uuid":134,"anchor":134,"target":1728,"linktype":88},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fsam0711er\u002F",{"type":68},{"type":137},{"text":2408,"type":59,"marks":2409},", Design, Product & Strategy Lead at Linearity",[2410],{"type":68},{"type":55,"attrs":2412,"content":2413},{"textAlign":134},[2414],{"text":2415,"type":59},"Formerly a tech copywriter, independent iOS developer, and marketing agency Founder, Sam's insights as Linearity's strategic Design & Product Lead are invaluable.",{"type":76,"attrs":2417},{"id":1708,"body":2418},[2419],{"_uid":2420,"asset":2421,"component":1926,"description":34},"i-99d70db1-d4d9-4e8c-9d0a-896b4b335639",[2422],{"_uid":2423,"asset":2424,"device":1924,"component":1925},"d61a3442-b084-47b9-89be-5efefa75a666",[2425],{"_uid":2426,"image":2427,"imageAlt":2431,"component":39},"6b71ea77-ebe7-40a4-b620-873bec439d66",{"id":2428,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2429,"copyright":34,"fieldtype":36,"meta_data":2430,"is_external_url":16},17752631,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F892x511\u002F48baadf39d\u002Fsam-eckert-graphic-design-on-ipad-1.png",{},"Sam-Eckert---graphic-design-on-iPad-1",{"type":55,"attrs":2433,"content":2434},{"textAlign":134},[2435],{"text":2436,"type":59},"Here's what he had to say about using iPad Pro vs MacBook Pro for graphic design:",{"type":55,"attrs":2438,"content":2439},{"textAlign":134},[2440],{"text":2441,"type":59},"\"Generally, I agree with everything my amazing teammates said ahead of me.",{"type":55,"attrs":2443,"content":2444},{"textAlign":134},[2445,2447,2451],{"text":2446,"type":59},"\"I’d like to highlight that using ",{"text":2448,"type":59,"marks":2449},"both devices in companion",[2450],{"type":68},{"text":2452,"type":59}," is obviously a best-case scenario, as it combines all the pros of iPad and Mac.",{"type":55,"attrs":2454,"content":2455},{"textAlign":134},[2456],{"text":2457,"type":59},"\"And if you use Linearity, all your files are easily synced and available across all devices.\"",{"type":55,"attrs":2459,"content":2460},{"textAlign":134},[2461,2463,2467],{"text":2462,"type":59},"We tend to agree with Sam. With so many device options and incredible pros to both formats (touchscreen or laptop), it seems that a ",{"text":2464,"type":59,"marks":2465},"combination of both",[2466],{"type":68},{"text":2468,"type":59}," would benefit any graphic designer.",{"type":55,"attrs":2470,"content":2471},{"textAlign":134},[2472,2474,2481],{"text":2473,"type":59},"Whether you're a web or app designer creating responsive displays, or a graphic designer wanting to ",{"text":2475,"type":59,"marks":2476},"animate social media assets",[2477,2480],{"type":131,"attrs":2478},{"href":2479,"uuid":134,"anchor":134,"target":1728,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-animated-social-media-posts\u002F",{"type":137},{"text":2482,"type":59},", device flexibility is a win.",{"type":55,"attrs":2484,"content":2485},{"textAlign":134},[2486],{"text":2487,"type":59},"Let's take a deep dive into the pricing, specifications, and features of the iPad and MacBook models. Then, we'll compare the two and share our final verdict.",{"type":98,"attrs":2489,"content":2490},{"level":100,"textAlign":134},[2491],{"text":2492,"type":59,"marks":2493},"Compare Apples with Apples: iPad and MacBook models",[2494],{"type":68},{"type":98,"attrs":2496,"content":2497},{"level":168,"textAlign":134},[2498],{"text":2499,"type":59,"marks":2500},"iPads",[2501],{"type":68},{"type":76,"attrs":2503},{"id":1708,"body":2504},[2505],{"_uid":2506,"asset":2507,"component":1926,"description":2518},"i-f2cf8ece-f639-4734-a627-a1bc147bd353",[2508],{"_uid":2509,"asset":2510,"device":1924,"component":1925},"1584cb08-3801-43b8-bc47-221b6b667a33",[2511],{"_uid":2512,"image":2513,"imageAlt":2517,"component":39},"506da177-2d60-46b8-b162-ac3c0a58d528",{"id":2514,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2515,"copyright":34,"fieldtype":36,"meta_data":2516,"is_external_url":16},17752632,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x758\u002F4956b01efa\u002Fipad-pro-page.png",{},"iPad-Pro-page","Image source: [Apple](https:\u002F\u002Fwww.apple.com\u002Fipad\u002F)\n",{"type":55,"attrs":2520,"content":2521},{"textAlign":134},[2522],{"text":2523,"type":59},"Let's look at the differences in screen size and quality of the various iPad models available. We'll also consider the processing power, camera capabilities, and accessory compatibility, such as Apple's Pencil and keyboards.",{"type":55,"attrs":2525,"content":2526},{"textAlign":134},[2527],{"text":2528,"type":59},"Check out the table below that highlights the key features to consider when choosing an iPad as a creative tool.",{"type":76,"attrs":2530},{"id":1708,"body":2531},[2532],{"_uid":2533,"content":2534,"component":1093,"showHeader":1094},"i-07cce437-3b35-4d76-af89-8bff902109fe",{"tbody":2535,"thead":2823,"fieldtype":1092},[2536,2557,2577,2596,2615,2636,2654,2673,2691,2708,2727,2746,2765,2784,2803],{"_uid":2537,"body":2538,"component":1033},"d36109ac-5751-41d8-90ac-96583bb36d53",[2539,2542,2545,2548,2551,2554],{"_uid":2540,"value":2541,"component":1026},"e076b7a1-fb6b-4c93-8c13-1760987a4cff","Starting 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11″",{"_uid":2567,"value":2568,"component":1026},"f0131735-bb6c-481b-ac5a-c79a591c08d9","10.9″",{"_uid":2570,"value":2568,"component":1026},"0d26dd8b-1bb0-4f08-9ef2-f7cbc8f4baab",{"_uid":2572,"value":2573,"component":1026},"612d520e-4438-4ba6-80f8-6129d8e608e1","10.2″",{"_uid":2575,"value":2576,"component":1026},"243ed207-14cc-4a08-af84-7d4eea7d0530","8.3″",{"_uid":2578,"body":2579,"component":1033},"f670bb74-4e76-4d0e-be43-422f26c4057e",[2580,2583,2586,2589,2591,2594],{"_uid":2581,"value":2582,"component":1026},"e365285a-3fa0-40b8-aba3-a51cd2ac90f8","Display type",{"_uid":2584,"value":2585,"component":1026},"ef057e38-4269-4dad-ab67-5d51499b7a39","Liquid Retina XDR (12.9\") or Liquid Retina (11\")",{"_uid":2587,"value":2588,"component":1026},"953f6fc0-92c5-477c-b2db-435b2124cc42","Liquid 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to 2TB",{"_uid":2683,"value":2684,"component":1026},"cb2f7bed-b539-45fe-bf36-c3c22e0f4fff","Up to 256GB",{"_uid":2686,"value":2684,"component":1026},"ce90aec4-5a55-4dcc-b122-99d40e8d054f",{"_uid":2688,"value":2684,"component":1026},"4e63ce20-a3de-43c1-ab20-ac42c21b423b",{"_uid":2690,"value":2684,"component":1026},"6d0d23d6-d51f-416a-abba-27245ab461b7",{"_uid":2692,"body":2693,"component":1033},"3eb8923f-e232-463e-b6f1-e6eb7772989a",[2694,2697,2700,2702,2704,2706],{"_uid":2695,"value":2696,"component":1026},"1537594c-87d4-4dc1-9282-bdc758e7057e","Battery life",{"_uid":2698,"value":2699,"component":1026},"97692ee7-dfa1-4e40-83f2-18d207af954f","Up to 10 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Wide",{"_uid":2724,"value":2719,"component":1026},"d76c07db-01b3-4270-b3e3-b40be83d10e8",{"_uid":2726,"value":2719,"component":1026},"dd882485-bb98-4beb-80da-54b9f8e879dd",{"_uid":2728,"body":2729,"component":1033},"c4a593b5-dc12-4380-bacd-9d18381a99d1",[2730,2733,2736,2739,2741,2744],{"_uid":2731,"value":2732,"component":1026},"0b10668a-1903-49f0-b3d5-e2f627ad3516","Rear camera",{"_uid":2734,"value":2735,"component":1026},"8a66ccea-4c6e-49d2-98eb-d0ff81b0fa60","12MP Wide, 10MP Ultra Wide",{"_uid":2737,"value":2738,"component":1026},"18e8fa6f-a12a-4c83-9b90-6fe90f12bc5a","12MP Wide",{"_uid":2740,"value":2738,"component":1026},"72ca8a5b-73a4-42f0-b907-2a9dc74fee64",{"_uid":2742,"value":2743,"component":1026},"cb131ee5-1680-4bf3-9638-5a31ddce2ba7","8MP Wide",{"_uid":2745,"value":2738,"component":1026},"bb5ec8ae-453e-4a92-b856-9e5b0125cb3f",{"_uid":2747,"body":2748,"component":1033},"3996a732-a44e-4297-abcb-57273a1195ac",[2749,2752,2755,2758,2760,2763],{"_uid":2750,"value":2751,"component":1026},"930166fa-0d30-4f93-820e-a976e4f573bd","Video capability",{"_uid":2753,"value":2754,"component":1026},"57238df1-36c9-4687-b4e6-79ac5362b5fb","4K, ProRes",{"_uid":2756,"value":2757,"component":1026},"416f1c61-dbc7-4ade-a961-a2ea17e89513","4K",{"_uid":2759,"value":2757,"component":1026},"caa233c2-bef9-4d6d-bea1-1439931c2f54",{"_uid":2761,"value":2762,"component":1026},"3636e153-bc9e-4728-92d9-5c951437c4a7","1080p",{"_uid":2764,"value":2757,"component":1026},"645fe3f5-809f-49d1-8ca8-5b30a0d1d19d",{"_uid":2766,"body":2767,"component":1033},"fa4801bc-eb4b-405a-8142-62b0b85529a3",[2768,2771,2774,2777,2779,2782],{"_uid":2769,"value":2770,"component":1026},"23d3ce08-b1f8-41ec-9c09-bb037199cb17","Connector type",{"_uid":2772,"value":2773,"component":1026},"1a301af6-f22f-4e3c-8ce0-53bdeaa16e59","USB‑C with Thunderbolt (USB4)",{"_uid":2775,"value":2776,"component":1026},"4ce0b65f-f813-42e0-bcbe-ddd6bf79b72c","USB‑C",{"_uid":2778,"value":2776,"component":1026},"24b8474b-3148-45e4-b6a0-5e76d06bd4f8",{"_uid":2780,"value":2781,"component":1026},"35af2ded-0ad1-4b61-a92e-10d309b6f5ce","Lightning",{"_uid":2783,"value":2776,"component":1026},"e87c6460-2c2e-40d9-acae-c2d4cfb1dbf0",{"_uid":2785,"body":2786,"component":1033},"34c6f1b0-bd5e-48d9-b032-3333110e362b",[2787,2790,2793,2795,2798,2801],{"_uid":2788,"value":2789,"component":1026},"ec47f5b8-884d-4626-a905-778f17d2b564","Apple Pencil compatibility",{"_uid":2791,"value":2792,"component":1026},"40aabc94-3898-4c11-b2d0-5fe072971076","2nd Generation, USB‑C",{"_uid":2794,"value":2792,"component":1026},"6f5c28ca-a827-430c-97b1-3dfbcc970ed0",{"_uid":2796,"value":2797,"component":1026},"c598d28a-b89a-4fdf-8cd5-8454c5ae5f95","USB‑C, 1st Generation",{"_uid":2799,"value":2800,"component":1026},"00ee0f07-e63f-4f78-94ca-28d1e858b1ca","1st Generation",{"_uid":2802,"value":2792,"component":1026},"a03bb1e8-3696-4795-bd58-3094d52f8557",{"_uid":2804,"body":2805,"component":1033},"6072ded8-8f87-409c-a7ef-421fd7924cda",[2806,2809,2812,2814,2817,2820],{"_uid":2807,"value":2808,"component":1026},"58456ecb-8621-469a-841e-d7244b83519a","Keyboard compatibility",{"_uid":2810,"value":2811,"component":1026},"2587a094-a53f-42d0-ac2a-42a10cd7c180","Magic Keyboard",{"_uid":2813,"value":2811,"component":1026},"29c654d2-c74f-49bc-a625-b54edd347b30",{"_uid":2815,"value":2816,"component":1026},"b337aaaf-36db-4c97-90cd-6059ecf58b97","Magic Keyboard Folio",{"_uid":2818,"value":2819,"component":1026},"de4b4f23-77bd-4d09-b14f-5ea0ccc35893","Smart Keyboard",{"_uid":2821,"value":2822,"component":1026},"bab0050d-f74c-44fe-865c-a127e19bc8d8","Bluetooth keyboards",[2824,2827,2830,2833,2836,2839],{"_uid":2825,"value":2826,"component":1085},"460de5f5-0674-4f91-97e6-c94f40a79678","Feature",{"_uid":2828,"value":2829,"component":1085},"d95452b2-0381-4028-99d9-a7d9179be8ec","iPad Pro",{"_uid":2831,"value":2832,"component":1085},"713d753b-1553-4f4c-aef1-7b93c0035c0f","iPad Air",{"_uid":2834,"value":2835,"component":1085},"a5a5fc0b-d2b0-44a4-8472-bdda48e98b01","iPad (10th generation)",{"_uid":2837,"value":2838,"component":1085},"b40c1879-297b-4a23-bd1c-dd9a0a32c0be","iPad (9th generation)",{"_uid":2840,"value":2841,"component":1085},"62d1b1dd-504a-4a6a-a6e1-4e3ee1032080","iPad mini",{"type":55,"attrs":2843,"content":2844},{"textAlign":134},[2845],{"text":2846,"type":59},"We've created a few categories and selected a winner for each one. This may help you choose the right iPad for your particular use case and image processing needs.",{"type":98,"attrs":2848,"content":2849},{"level":1934,"textAlign":134},[2850],{"text":2851,"type":59,"marks":2852},"High-end performance and display: iPad Pro",[2853],{"type":68},{"type":175,"content":2855},[2856,2867,2878],{"type":178,"content":2857},[2858],{"type":55,"attrs":2859,"content":2860},{"textAlign":134},[2861,2865],{"text":2862,"type":59,"marks":2863},"Best for:",[2864],{"type":68},{"text":2866,"type":59}," Professionals who need the most advanced technology for detailed and complex design work.",{"type":178,"content":2868},[2869],{"type":55,"attrs":2870,"content":2871},{"textAlign":134},[2872,2876],{"text":2873,"type":59,"marks":2874},"Key features:",[2875],{"type":68},{"text":2877,"type":59}," Offers the largest screen options (12.9″ or 11″) with the most superior display technologies like Liquid Retina XDR (on the 12.9\" model) and ProMotion, ensuring crisp, vibrant visuals with smooth scrolling and animation. The M2 chip provides unparalleled performance for the most demanding tasks, from graphic design to video editing.",{"type":178,"content":2879},[2880],{"type":55,"attrs":2881,"content":2882},{"textAlign":134},[2883,2887],{"text":2884,"type":59,"marks":2885},"Why choose:",[2886],{"type":68},{"text":2888,"type":59}," If your work involves extensive use of color and detail, or if you're often working with resource-intensive applications, the iPad Pro is unmatched. Its support for the 2nd generation Apple Pencil and Magic Keyboard enhances precision and flexibility in design workflows.",{"type":98,"attrs":2890,"content":2891},{"level":1934,"textAlign":134},[2892],{"text":2893,"type":59,"marks":2894},"Versatile performer: iPad Air",[2895],{"type":68},{"type":175,"content":2897},[2898,2908,2918],{"type":178,"content":2899},[2900],{"type":55,"attrs":2901,"content":2902},{"textAlign":134},[2903,2906],{"text":2862,"type":59,"marks":2904},[2905],{"type":68},{"text":2907,"type":59}," Designers who need powerful performance in a more portable and affordable package.",{"type":178,"content":2909},[2910],{"type":55,"attrs":2911,"content":2912},{"textAlign":134},[2913,2916],{"text":2873,"type":59,"marks":2914},[2915],{"type":68},{"text":2917,"type":59}," Features a 10.9″ Liquid Retina display with P3 wide color and antireflective coating, ensuring good color accuracy and visibility. The M1 chip offers robust performance that can handle most graphic design tasks efficiently.",{"type":178,"content":2919},[2920],{"type":55,"attrs":2921,"content":2922},{"textAlign":134},[2923,2926],{"text":2884,"type":59,"marks":2924},[2925],{"type":68},{"text":2927,"type":59}," The iPad Air strikes a balance between performance and portability, making it ideal for designers on the go. It’s a solid choice if you want a device that performs well for design tasks without the iPad Pro's premium.",{"type":98,"attrs":2929,"content":2930},{"level":1934,"textAlign":134},[2931],{"text":2932,"type":59,"marks":2933},"Budget-friendly and versatile: iPad (10th generation)",[2934],{"type":68},{"type":175,"content":2936},[2937,2947,2957],{"type":178,"content":2938},[2939],{"type":55,"attrs":2940,"content":2941},{"textAlign":134},[2942,2945],{"text":2862,"type":59,"marks":2943},[2944],{"type":68},{"text":2946,"type":59}," Entry-level graphic designers and students looking for an all-around device.",{"type":178,"content":2948},[2949],{"type":55,"attrs":2950,"content":2951},{"textAlign":134},[2952,2955],{"text":2873,"type":59,"marks":2953},[2954],{"type":68},{"text":2956,"type":59}," Shares the same screen size as the iPad Air but opts for the A14 Bionic chip, balancing cost and performance. While it lacks some of the advanced display features, it's still a competent device for design work.",{"type":178,"content":2958},[2959],{"type":55,"attrs":2960,"content":2961},{"textAlign":134},[2962,2965],{"text":2884,"type":59,"marks":2963},[2964],{"type":68},{"text":2966,"type":59}," If budget is a concern but you still need a capable device for design work, this iPad offers a great starting point. It’s also versatile enough to handle everyday tasks beyond design.",{"type":98,"attrs":2968,"content":2969},{"level":1934,"textAlign":134},[2970],{"text":2971,"type":59,"marks":2972},"Most affordable option: iPad (9th generation)",[2973],{"type":68},{"type":175,"content":2975},[2976,2986,2996],{"type":178,"content":2977},[2978],{"type":55,"attrs":2979,"content":2980},{"textAlign":134},[2981,2984],{"text":2862,"type":59,"marks":2982},[2983],{"type":68},{"text":2985,"type":59}," Designers needing an iPad for basic design tasks and personal use.",{"type":178,"content":2987},[2988],{"type":55,"attrs":2989,"content":2990},{"textAlign":134},[2991,2994],{"text":2873,"type":59,"marks":2992},[2993],{"type":68},{"text":2995,"type":59}," Offers a Retina display and the A13 Bionic chip, which are sufficient for basic graphic design tasks and digital sketching. It’s the most affordable iPad, making it accessible for beginners or as a secondary device.",{"type":178,"content":2997},[2998],{"type":55,"attrs":2999,"content":3000},{"textAlign":134},[3001,3004],{"text":2884,"type":59,"marks":3002},[3003],{"type":68},{"text":3005,"type":59}," For those new to digital art or graphic design, or if you're seeking the most budget-friendly entry into the iPad ecosystem, this model presents the lowest barrier to entry.",{"type":98,"attrs":3007,"content":3008},{"level":1934,"textAlign":134},[3009],{"text":3010,"type":59,"marks":3011},"Ultra-portable design: iPad mini",[3012],{"type":68},{"type":175,"content":3014},[3015,3025,3035],{"type":178,"content":3016},[3017],{"type":55,"attrs":3018,"content":3019},{"textAlign":134},[3020,3023],{"text":2862,"type":59,"marks":3021},[3022],{"type":68},{"text":3024,"type":59}," Designers who prioritize portability and sketching on the go.",{"type":178,"content":3026},[3027],{"type":55,"attrs":3028,"content":3029},{"textAlign":134},[3030,3033],{"text":2873,"type":59,"marks":3031},[3032],{"type":68},{"text":3034,"type":59}," The smallest option available, with an 8.3″ Liquid Retina display and A15 Bionic chip. Despite its size, it doesn't compromise on performance and screen quality, supporting P3 wide color and offering an antireflective coating.",{"type":178,"content":3036},[3037,3045],{"type":55,"attrs":3038,"content":3039},{"textAlign":134},[3040,3043],{"text":2884,"type":59,"marks":3041},[3042],{"type":68},{"text":3044,"type":59}," Ideal for sketching, jotting down ideas, and staying productive while traveling. Its compact size makes it the perfect companion for designers who want creativity at their fingertips, anywhere.",{"type":76,"attrs":3046},{"id":1708,"body":3047},[3048],{"_uid":3049,"asset":3050,"component":1926,"description":3061},"i-df656830-5222-44b6-9a37-5ec1b666d1dd",[3051],{"_uid":3052,"asset":3053,"device":1924,"component":1925},"1e4d40da-71c8-4ecd-bc96-18bea05761db",[3054],{"_uid":3055,"image":3056,"imageAlt":3060,"component":39},"a56cdd65-fac1-4671-9162-906e9d6131c7",{"id":3057,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":3058,"copyright":34,"fieldtype":36,"meta_data":3059,"is_external_url":16},17752649,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x758\u002Feff961bd3d\u002Fipad-mini.png",{},"iPad-mini","Image source: [Apple](https:\u002F\u002Fwww.apple.com\u002Fipad-mini\u002F)\n",{"type":55,"attrs":3063,"content":3064},{"textAlign":134},[3065],{"text":3066,"type":59},"Now that you've analyzed the huge range of iPad options to choose from, let's compare the MacBooks.",{"type":98,"attrs":3068,"content":3069},{"level":168,"textAlign":134},[3070],{"text":3071,"type":59,"marks":3072},"MacBooks",[3073],{"type":68},{"type":76,"attrs":3075},{"id":1708,"body":3076},[3077,3091],{"_uid":3078,"asset":3079,"component":1926,"description":3090},"i-00698e5f-b952-4e71-89ab-0d84419dfb8b",[3080],{"_uid":3081,"asset":3082,"device":1924,"component":1925},"6aef41dc-9eaa-4eeb-b705-18732a0c527a",[3083],{"_uid":3084,"image":3085,"imageAlt":3089,"component":39},"81c85470-c328-4f18-b01a-b161d5e05dc5",{"id":3086,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":3087,"copyright":34,"fieldtype":36,"meta_data":3088,"is_external_url":16},17752651,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x758\u002F180ea1c8da\u002Fmacbook.png",{},"Macbook","Image source: [Apple](https:\u002F\u002Fwww.apple.com\u002Fmacbook-pro\u002F)",{"_uid":3092,"content":3093,"component":1093,"showHeader":1094},"i-22e1e521-30a8-45f1-816f-a7a1febc9e46",{"tbody":3094,"thead":3313,"fieldtype":1092},[3095,3118,3140,3159,3177,3197,3215,3234,3253,3273,3293],{"_uid":3096,"body":3097,"component":1033},"c8f9a587-2c9d-482e-96e1-deb545d6db1b",[3098,3100,3103,3106,3109,3112,3115],{"_uid":3099,"value":2541,"component":1026},"fe009604-b6a2-45fb-adff-bbc4670c63d2",{"_uid":3101,"value":3102,"component":1026},"f5fdd455-456a-4c1a-a9fa-413ee6945152","$1599",{"_uid":3104,"value":3105,"component":1026},"96146c08-3eee-410b-8d23-538d10b684b8","$1999",{"_uid":3107,"value":3108,"component":1026},"1382ba6f-c571-4b04-8d92-814a5f1c74d0","$2499",{"_uid":3110,"value":3111,"component":1026},"ab27a1cd-c078-4692-b46d-4970c1bf2d6c","$1099",{"_uid":3113,"value":3114,"component":1026},"503cbf8b-fe4d-436a-9a09-85e62b45cb62","$999",{"_uid":3116,"value":3117,"component":1026},"bfa23d5e-bc85-480d-8021-319d6bead0a5","$1299",{"_uid":3119,"body":3120,"component":1033},"3637a0a0-bb0e-45e9-93bd-0f1b571ff0aa",[3121,3124,3127,3129,3131,3134,3137],{"_uid":3122,"value":3123,"component":1026},"c04b56f8-5b15-4a67-b851-897298fc349c","Display",{"_uid":3125,"value":3126,"component":1026},"a838b6bb-921c-482d-ab30-ea719babde3e","14.2” Liquid Retina XDR",{"_uid":3128,"value":3126,"component":1026},"d3728558-e805-4ae0-840b-7697e401e90b",{"_uid":3130,"value":3126,"component":1026},"1fa55e6d-adb0-451d-b3ab-91c21a07a41e",{"_uid":3132,"value":3133,"component":1026},"8a6c22f7-4689-4ba7-ab8e-7b34b1397a02","13.6” Liquid Retina",{"_uid":3135,"value":3136,"component":1026},"8b9de485-2ec3-403e-82c0-b8de77980637","13.3” Retina",{"_uid":3138,"value":3139,"component":1026},"a26fd04b-91de-4b34-aaca-ffa7a0c3e2ba","15.3” Liquid Retina",{"_uid":3141,"body":3142,"component":1033},"217b1463-6cfb-4651-bae7-4c885e57aa4b",[3143,3145,3148,3151,3153,3155,3157],{"_uid":3144,"value":2620,"component":1026},"2c249541-1404-468f-91f1-f141988c231f",{"_uid":3146,"value":3147,"component":1026},"3d503194-d08b-40ad-97bc-ee073e0510ba","M3",{"_uid":3149,"value":3150,"component":1026},"61bb548b-70e2-43d2-ba18-a7ead7a5f95e","M3 Pro or M3 Max",{"_uid":3152,"value":3150,"component":1026},"80945e7e-411d-4909-8522-a7cd496ac86d",{"_uid":3154,"value":2623,"component":1026},"515e4965-99ea-4aba-9d80-30359093f1a9",{"_uid":3156,"value":2626,"component":1026},"d55311cf-0d6a-448b-a579-ff9716fa86cd",{"_uid":3158,"value":2623,"component":1026},"0f347b6e-7dc7-41ba-a8d5-e79a614bbc45",{"_uid":3160,"body":3161,"component":1033},"fa2074bb-bf07-492e-b708-cac2a812d908",[3162,3164,3166,3169,3171,3173,3175],{"_uid":3163,"value":2641,"component":1026},"d6c487d7-fc52-44c3-a5fe-94820d5be2ef",{"_uid":3165,"value":2644,"component":1026},"c07abbb3-4169-422c-b61e-3d141197a91a",{"_uid":3167,"value":3168,"component":1026},"afe649b7-f147-468c-8149-e711903d8445","Up to 16-core",{"_uid":3170,"value":3168,"component":1026},"d813ba80-020d-4c66-b8d1-fd03f2aecc0a",{"_uid":3172,"value":2644,"component":1026},"c678d6d8-1383-48c7-a7a8-b42b4b399101",{"_uid":3174,"value":2644,"component":1026},"47d9139c-9085-41b7-8f53-1a9425238431",{"_uid":3176,"value":2644,"component":1026},"99399b0b-0452-45ab-a0d2-9bf959c39ece",{"_uid":3178,"body":3179,"component":1033},"738d5f94-ea2c-413c-a77d-61d9c2a3e326",[3180,3182,3184,3187,3189,3192,3195],{"_uid":3181,"value":2659,"component":1026},"09a16512-be19-4edc-b24e-3f0267fd1892",{"_uid":3183,"value":2662,"component":1026},"3853c430-756d-4f5f-b0d8-e15431e6af12",{"_uid":3185,"value":3186,"component":1026},"5863d0b8-dbf7-4bd5-9c7c-add56ba18fb5","Up to 40-core",{"_uid":3188,"value":3186,"component":1026},"b8ce1508-3def-404b-82ab-ff7bc9ad392c",{"_uid":3190,"value":3191,"component":1026},"9f568339-2f0c-4b02-9838-7400e47f131c","Up to 10-core",{"_uid":3193,"value":3194,"component":1026},"db80078e-74eb-417d-a888-967822273ae4","7-core",{"_uid":3196,"value":2662,"component":1026},"57fdff0d-56e2-43da-a773-b484fe7dd823",{"_uid":3198,"body":3199,"component":1033},"f3bc7f84-95fd-443c-a453-94491453269c",[3200,3202,3204,3207,3209,3211,3213],{"_uid":3201,"value":2678,"component":1026},"78beaf14-e21d-4882-8df8-318f03930ca8",{"_uid":3203,"value":2681,"component":1026},"6d118dc8-d94c-411e-901e-6970faebe08d",{"_uid":3205,"value":3206,"component":1026},"6ed25eb6-c571-424f-854a-26fdb8dad242","Up to 8TB",{"_uid":3208,"value":3206,"component":1026},"e5b6cb31-d104-4673-a071-bd7fd4cbc284",{"_uid":3210,"value":2681,"component":1026},"dd1c0c53-a01b-4dd1-97d8-d33b231010c1",{"_uid":3212,"value":2681,"component":1026},"b3df20cc-9267-4195-84cc-180f8dffd36c",{"_uid":3214,"value":2681,"component":1026},"0d79e643-c6f6-4669-89d2-f9c3335415d3",{"_uid":3216,"body":3217,"component":1033},"faee7df6-1c2a-4c02-89ef-1c145fc1a153",[3218,3220,3223,3226,3228,3230,3232],{"_uid":3219,"value":2696,"component":1026},"810c4a66-7e51-474a-bbc4-227c2a12e250",{"_uid":3221,"value":3222,"component":1026},"d6c7f32b-097f-4112-b86d-e229f250bbcf","Up to 22 hrs",{"_uid":3224,"value":3225,"component":1026},"5caa59dd-c560-4f67-8f51-cb316fcbc7e4","Up to 18 hrs",{"_uid":3227,"value":3222,"component":1026},"9c28ecfb-8bd9-4b90-abbe-9560a3f344b3",{"_uid":3229,"value":3225,"component":1026},"0c807008-1c0a-4226-a654-f3c985ff6c29",{"_uid":3231,"value":3225,"component":1026},"8055d934-4f5f-43b2-8376-4ad3a3a3d3ea",{"_uid":3233,"value":3225,"component":1026},"193d1229-afa8-43b9-b0b3-3878a06a989d",{"_uid":3235,"body":3236,"component":1033},"4d017bfc-274b-4bc3-857f-d0aaeb4044c9",[3237,3240,3243,3245,3247,3249,3251],{"_uid":3238,"value":3239,"component":1026},"515fc066-85a8-441e-bb76-fc4e5d5088d6","Trackpad",{"_uid":3241,"value":3242,"component":1026},"709d286a-dc15-459f-bc15-da5ef3d7344b","Force Touch",{"_uid":3244,"value":3242,"component":1026},"68226a6f-c625-46fc-836a-bac80792c859",{"_uid":3246,"value":3242,"component":1026},"aacf123d-3904-4d13-8c9c-3b2cfb4ea6a6",{"_uid":3248,"value":3242,"component":1026},"352f6013-18d6-4f62-b421-ac1316a5c3a1",{"_uid":3250,"value":3242,"component":1026},"cdd78fc1-9d81-4786-8333-b255e028c20d",{"_uid":3252,"value":3242,"component":1026},"a041c1d7-2d35-43d0-ba7e-2e0dcdc967c1",{"_uid":3254,"body":3255,"component":1033},"f683243b-139d-4c4c-a83d-96418bb1f4c0",[3256,3259,3262,3264,3266,3268,3271],{"_uid":3257,"value":3258,"component":1026},"77f4cad6-0c15-40b9-b05e-a861f9097112","Camera",{"_uid":3260,"value":3261,"component":1026},"af6b89e7-32b5-4c49-baf7-bfa19573421e","1080p FaceTime HD",{"_uid":3263,"value":3261,"component":1026},"21b16927-370b-47c0-9f53-db449b2a6857",{"_uid":3265,"value":3261,"component":1026},"e3b3f06b-1d41-47e9-ae37-070539cbda02",{"_uid":3267,"value":3261,"component":1026},"e144805b-5303-4ce7-82e4-5823c399ffc8",{"_uid":3269,"value":3270,"component":1026},"8687763f-8693-4458-8a87-f55d730491bf","720p FaceTime HD",{"_uid":3272,"value":3261,"component":1026},"1ce28c8c-f2a7-45c7-98a4-d2a634fdd3b7",{"_uid":3274,"body":3275,"component":1033},"d98e447f-b441-4bbf-8eb8-f36d6d4263f5",[3276,3279,3282,3284,3286,3289,3291],{"_uid":3277,"value":3278,"component":1026},"d4cd7433-012e-4f52-8b94-dfd766afdba4","Ports",{"_uid":3280,"value":3281,"component":1026},"cb25b6d9-ad3e-4332-b722-68fed4b3c11e","Three Thunderbolt 4 (USB-C), HDMI, SDXC",{"_uid":3283,"value":3281,"component":1026},"c44ab8c7-9dc7-4c5c-945e-2b5d08e60efb",{"_uid":3285,"value":3281,"component":1026},"964bd186-5a2e-445d-9294-be56358ef537",{"_uid":3287,"value":3288,"component":1026},"551eded7-5061-4719-94fe-93db7434ab22","Two Thunderbolt (USB4)",{"_uid":3290,"value":3288,"component":1026},"e6867d3d-4cb8-4c53-a2f2-cbc3878cfc73",{"_uid":3292,"value":3288,"component":1026},"d5bf68ba-7697-4870-8501-67cb303df6d2",{"_uid":3294,"body":3295,"component":1033},"f5083680-9ea9-499f-9c24-a73811f79d68",[3296,3299,3302,3304,3306,3309,3311],{"_uid":3297,"value":3298,"component":1026},"da338ebe-1c69-4d97-9952-75169b680f88","Video Capability",{"_uid":3300,"value":3301,"component":1026},"1f4ca354-f725-4c0f-b67e-04dd98e8fd10","Support for up to 6K resolution at 60Hz",{"_uid":3303,"value":3301,"component":1026},"feafd30e-1b44-495b-afb1-f4d11afc6460",{"_uid":3305,"value":3301,"component":1026},"b51e71ab-e5d2-4f63-bc1b-86086410554a",{"_uid":3307,"value":3308,"component":1026},"a825ffa0-d3f6-472c-94ca-af99bdba9879","Support for 1 external display up to 6K at 60Hz",{"_uid":3310,"value":3308,"component":1026},"b85b2f0e-ed55-40e4-b353-483424f99d4a",{"_uid":3312,"value":3308,"component":1026},"0eead16d-0cb8-432d-ae7f-0f730a00b7c0",[3314,3316,3319,3322,3325,3328,3331],{"_uid":3315,"value":2826,"component":1085},"d0e75c93-d3fc-43e7-8e49-f3c64fde3068",{"_uid":3317,"value":3318,"component":1085},"42cc915b-6b1e-48a9-b63b-ad76230192fb","MacBook Pro 14-in. (M3)",{"_uid":3320,"value":3321,"component":1085},"0ed35365-c371-4bbc-bd46-dd56943f0d1b","MacBook Pro 14-in. (M3 Pro\u002FM3 Max)",{"_uid":3323,"value":3324,"component":1085},"515caea9-f2ee-4472-9be9-fb87ec0945da","MacBook Pro 16-in. (M3 Pro\u002FM3 Max)",{"_uid":3326,"value":3327,"component":1085},"bb599763-9c1e-4157-8768-8c87d85e2a76","MacBook Air 13-in. (M2)",{"_uid":3329,"value":3330,"component":1085},"318cce82-90de-45e0-9222-12e94a62eba2","MacBook Air 13-in. (M1)",{"_uid":3332,"value":3333,"component":1085},"6b3d6d1e-2885-49f3-82d8-0259c65186ec","MacBook Air 15-in. (M2)",{"type":55,"attrs":3335,"content":3336},{"textAlign":134},[3337],{"text":3338,"type":59},"Given the comprehensive details about the various MacBook models, let's break down the key points that matter most to graphic designers:",{"type":98,"attrs":3340,"content":3341},{"level":1934,"textAlign":134},[3342],{"text":3343,"type":59,"marks":3344},"Display and performance",[3345],{"type":68},{"type":55,"attrs":3347,"content":3348},{"textAlign":134},[3349],{"text":3350,"type":59},"For high-resolution graphic work, the MacBook Pro models with their Liquid Retina XDR displays offer superior visual clarity, color accuracy, and brightness.",{"type":55,"attrs":3352,"content":3353},{"textAlign":134},[3354],{"text":3355,"type":59},"The M3 Pro and M3 Max chips in the MacBook Pro models provide the processing power necessary for intensive design tasks, supporting up to 40-core GPU configurations for smooth rendering of complex graphics.",{"type":98,"attrs":3357,"content":3358},{"level":1934,"textAlign":134},[3359],{"text":3360,"type":59,"marks":3361},"Portability vs power",[3362],{"type":68},{"type":55,"attrs":3364,"content":3365},{"textAlign":134},[3366],{"text":3367,"type":59},"The MacBook Air models, while more portable and cost-effective, offer impressive performance for many graphic design tasks thanks to the M1 and M2 chips.",{"type":55,"attrs":3369,"content":3370},{"textAlign":134},[3371],{"text":3372,"type":59},"The 13-inch models are more than capable of handling design work on the go, but for more demanding tasks, the 15-inch MacBook Air with M2 chip offers a balance between screen real estate and portability.",{"type":98,"attrs":3374,"content":3375},{"level":1934,"textAlign":134},[3376],{"text":3377,"type":59,"marks":3378},"Memory and storage options",[3379],{"type":68},{"type":55,"attrs":3381,"content":3382},{"textAlign":134},[3383],{"text":3384,"type":59},"Higher memory options in the MacBook Pro models (up to 128GB) accommodate heavy multitasking and large design files better than the MacBook Air's max 24GB memory.",{"type":55,"attrs":3386,"content":3387},{"textAlign":134},[3388],{"text":3389,"type":59},"Similarly, storage options are more expansive in the MacBook Pro line, with up to 8TB available, compared to the MacBook Air's maximum of 2TB.",{"type":55,"attrs":3391,"content":3392},{"textAlign":134},[3393],{"text":3394,"type":59},"This means that if you work with exceptionally large files or need to store an extensive library of resources on your device, the MacBook Pro is better equipped to meet those needs without requiring external storage solutions.",{"type":98,"attrs":3396,"content":3397},{"level":1934,"textAlign":134},[3398],{"text":3399,"type":59,"marks":3400},"Keyboard and trackpad",[3401],{"type":68},{"type":55,"attrs":3403,"content":3404},{"textAlign":134},[3405],{"text":3406,"type":59},"The quality of the keyboard and trackpad is crucial for designers who rely on shortcuts and gestures to streamline their workflow. Both the MacBook Pro and MacBook Air feature the Magic Keyboard and Force Touch trackpad, known for their responsiveness and comfort.",{"type":55,"attrs":3408,"content":3409},{"textAlign":134},[3410],{"text":3411,"type":59},"But the MacBook Pro's slightly larger size may offer a more spacious keyboard layout, potentially benefiting those who spend extensive hours typing or using shortcuts in design software.",{"type":76,"attrs":3413},{"id":1708,"body":3414},[3415],{"_uid":3416,"asset":3417,"component":1926,"description":3428},"i-fb1f12fe-3ac1-4893-a9b8-d1e7ad97856a",[3418],{"_uid":3419,"asset":3420,"device":1924,"component":1925},"e4666599-c04d-41cb-8d77-5174aa29494b",[3421],{"_uid":3422,"image":3423,"imageAlt":3427,"component":39},"81b7252c-5965-4375-9ba7-d2c0da3dcfe3",{"id":3424,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":3425,"copyright":34,"fieldtype":36,"meta_data":3426,"is_external_url":16},17752655,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x758\u002Fdb1951d45a\u002Fmacbook-air.png",{},"MacBook-Air","Image source: [Apple](https:\u002F\u002Fwww.apple.com\u002Fmacbook-air-13-and-15-m2\u002F)\n",{"type":98,"attrs":3430,"content":3431},{"level":1934,"textAlign":134},[3432],{"text":2751,"type":59,"marks":3433},[3434],{"type":68},{"type":55,"attrs":3436,"content":3437},{"textAlign":134},[3438],{"text":3439,"type":59},"For graphic designers who also engage in video editing or animation work, the MacBook Pro's support for up to 6K resolution on external displays at 60Hz is a significant advantage.",{"type":55,"attrs":3441,"content":3442},{"textAlign":134},[3443],{"text":3444,"type":59},"This capability allows for a more detailed and expansive workspace, which is beneficial when working on high-resolution projects or multitasking across multiple applications.",{"type":55,"attrs":3446,"content":3447},{"textAlign":134},[3448],{"text":3449,"type":59},"Check out the video below showing Linearity Move in use on a Mac:",{"type":76,"attrs":3451},{"id":1708,"body":3452},[3453],{"_uid":3454,"muted":1094,"title":34,"autoPlay":1094,"wistiaId":34,"component":1797,"videoFoam":1094,"bunnyVideo":3455,"aspectRatio":34,"disableLazyload":16,"playbackRateControl":16},"i-5d512f2d-f7a8-496a-ae89-742c41b20521",{"id":3456,"title":3457,"width":3458,"height":3459,"length":3460,"thumbnail":3461,"videoLibraryId":3462},"ed488234-59c3-48ec-8148-5b43b1bf9f13","linearity_move___promo_video_cok31jz6if_",1920,1080,42,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002Fed488234-59c3-48ec-8148-5b43b1bf9f13\u002Fthumbnail.jpg","398218",{"type":98,"attrs":3464,"content":3465},{"level":1934,"textAlign":134},[3466],{"text":3467,"type":59,"marks":3468},"Audio and camera",[3469],{"type":68},{"type":55,"attrs":3471,"content":3472},{"textAlign":134},[3473],{"text":3474,"type":59},"While not the primary concern for graphic design, the superior audio system in the MacBook Pro models might be beneficial for those who also work with multimedia content or enjoy high-quality sound while working.",{"type":55,"attrs":3476,"content":3477},{"textAlign":134},[3478],{"text":3479,"type":59},"The 1080p FaceTime HD camera across the newer MacBook models improves video call quality, which is useful for remote collaboration with clients or teams.",{"type":55,"attrs":3481,"content":3482},{"textAlign":134},[3483,3485,3489],{"text":3484,"type":59},"For graphic designers who want the utmost power, display quality, and multitasking capability, the MacBook Pro models stand out as the best choice. They offer the ",{"text":3486,"type":59,"marks":3487},"highest performance specs",[3488],{"type":68},{"text":3490,"type":59},", the largest memory and storage capacities, and the best display technology—at a higher price point, of course.",{"type":55,"attrs":3492,"content":3493},{"textAlign":134},[3494,3496,3500],{"text":3495,"type":59},"On the other hand, the MacBook Air models, particularly the 15-inch version with the M2 chip, present a compelling option for designers seeking a balance between ",{"text":3497,"type":59,"marks":3498},"performance, portability, and price",[3499],{"type":68},{"text":243,"type":59},{"type":55,"attrs":3502,"content":3503},{"textAlign":134},[3504],{"text":3505,"type":59},"While they may not match the MacBook Pro's top-tier specs, MacBook Airs offer more-than-sufficient power for a wide range of graphic design tasks, plus the benefits of a lighter device at a lower cost.",{"type":98,"attrs":3507,"content":3508},{"level":100,"textAlign":134},[3509],{"text":3510,"type":59,"marks":3511},"Our verdict: is iPad Pro or MacBook Pro better for graphic design?",[3512],{"type":68},{"type":55,"attrs":3514,"content":3515},{"textAlign":134},[3516,3518,3522],{"text":3517,"type":59},"When it comes to equipping graphic designers within marketing teams with the best tools for their creative endeavors, the choice between an iPad Pro and a MacBook Pro is not just about selecting a device. It's about choosing a partner that aligns with your ",{"text":3519,"type":59,"marks":3520},"workflow, creativity, and productivity",[3521],{"type":68},{"text":3523,"type":59}," needs.",{"type":55,"attrs":3525,"content":3526},{"textAlign":134},[3527],{"text":3528,"type":59},"After considering the extensive capabilities of both the iPad Pro and MacBook Pro, it's clear that each device serves distinct roles that cater to different aspects of graphic design.",{"type":55,"attrs":3530,"content":3531},{"textAlign":134},[3532,3536],{"text":3533,"type":59,"marks":3534},"iPad Pro:",[3535],{"type":68},{"text":3537,"type":59}," With its touch screen and Apple Pencil support, the iPad Pro offers an unparalleled direct interaction with your creative work, making it ideal for sketching, conceptualizing ideas, and tactile graphic creation.",{"type":55,"attrs":3539,"content":3540},{"textAlign":134},[3541],{"text":3542,"type":59},"Its portability and camera features also enable you to capture inspiration on the go and immediately integrate these elements into your creative projects.",{"type":76,"attrs":3544},{"id":1708,"body":3545},[3546,3549],{"_uid":3547,"emoji":34,"bgColor":47,"markdown":3548,"component":152},"i-29c0ab90-3c15-4058-8738-87b16ec91d04","The iPad Pro shines in environments where designers are constantly on the move, collaborate in real-time, and need a versatile device that can double as a sketch pad and a powerful digital canvas.\n",{"_uid":3550,"markdown":3551,"component":974},"i-67de9acf-bf26-422b-aee5-4c90ac1d5272","\"The MacBook has more storage and adaptability. You can plug a webcam in and use it to stream, or use a camera and import video to your MacBook. You can’t use the Apple Pencil with the MacBook. So, for that, the iPad ‘wins.’\"—Skydiver119 on [Apple Community](https:\u002F\u002Fdiscussions.apple.com\u002Fthread\u002F251241733)\n",{"type":55,"attrs":3553,"content":3554},{"textAlign":134},[3555,3559],{"text":3556,"type":59,"marks":3557},"MacBook Pro:",[3558],{"type":68},{"text":3560,"type":59}," On the other hand, the MacBook Pro stands out as the powerhouse for graphic design, especially for those within marketing teams dealing with complex projects that require intense processing power. These tasks could include video editing, 3D modeling, and handling large design files.",{"type":55,"attrs":3562,"content":3563},{"textAlign":134},[3564,3566,3570],{"text":3565,"type":59},"With its advanced M3 Pro and M3 Max chips, expansive memory and storage options, and superior Liquid Retina XDR display, the MacBook Pro is unmatched in its ability to ",{"text":3567,"type":59,"marks":3568},"execute demanding tasks efficiently",[3569],{"type":68},{"text":3571,"type":59},". Its ecosystem also offers a broader range of professional software options crucial for in-depth editing, rendering, and publishing.",{"type":76,"attrs":3573},{"id":1708,"body":3574},[3575],{"_uid":3576,"markdown":3577,"component":974},"i-ffba01ed-322b-46cc-b815-81935e24ec5f","\"The iPad Pro is great for drawing, but I recommend you go into a store and actually use one. They're wonderful devices, but they're not computers. So you best check to see if it'll be suitable for whatever else you need to do. I would not give up my computer, but I also have an iPad for art, reading books, and streaming movies to the big-screen TV.\"—Babowa on Apple Community\n",{"type":55,"attrs":3579,"content":3580},{"textAlign":134},[3581,3585],{"text":3582,"type":59,"marks":3583},"The best choice for graphic designers in marketing teams:",[3584],{"type":68},{"text":3586,"type":59}," Considering the dynamic and multifaceted nature of graphic design within marketing teams, the choice between an iPad Pro and a MacBook Pro ultimately hinges on your budget and design workflow.",{"type":175,"content":3588},[3589,3601],{"type":178,"content":3590},[3591],{"type":55,"attrs":3592,"content":3593},{"textAlign":134},[3594,3596,3599],{"text":3595,"type":59},"For designers who prioritize mobility, direct interaction with their creative work, and the convenience of a digital sketchpad, the ",{"text":2829,"type":59,"marks":3597},[3598],{"type":68},{"text":3600,"type":59}," is an excellent choice. It's particularly beneficial for brainstorming sessions, initial mock-ups, and presenting ideas to clients and team members.",{"type":178,"content":3602},[3603,3614],{"type":55,"attrs":3604,"content":3605},{"textAlign":134},[3606,3608,3612],{"text":3607,"type":59},"For those who require robust performance for high-fidelity graphics work, extensive multitasking, and running sophisticated design software, the ",{"text":3609,"type":59,"marks":3610},"MacBook Pro",[3611],{"type":68},{"text":3613,"type":59}," emerges as the clear winner. It's suited for the heavy lifting of graphic design, from intricate illustrations to complex marketing campaign materials.",{"type":76,"attrs":3615},{"id":1708,"body":3616},[3617],{"_uid":3618,"emoji":34,"bgColor":47,"markdown":3619,"component":152},"i-37d308bb-a26e-4844-a6d7-8d5fb155836b","In an ideal scenario, **a combination of iPad Pro and MacBook Pro** offers the most comprehensive solution, bridging the gap between tactile creativity and computational power.\n",{"type":55,"attrs":3621,"content":3622},{"textAlign":134},[3623,3625,3632,3634,3638],{"text":3624,"type":59},"This duo enables graphic designers to enjoy the best of both worlds: starting their creative process on the iPad Pro and refining their projects with the powerful capabilities of the MacBook Pro. ",{"text":3626,"type":59,"marks":3627},"Linearity's file storage",[3628,3631],{"type":131,"attrs":3629},{"href":3630,"uuid":134,"anchor":134,"target":1728,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flinearity-cloud\u002F",{"type":137},{"text":3633,"type":59}," makes it possible to ",{"text":3635,"type":59,"marks":3636},"seamlessly switch",[3637],{"type":68},{"text":3639,"type":59}," between these devices as you design and iterate.",{"type":55,"attrs":3641,"content":3642},{"textAlign":134},[3643,3645,3649],{"text":3644,"type":59},"Ultimately, understanding the unique requirements of your role within the marketing team and the nature of your projects will guide you to the right choice. Whether you lean towards the iPad Pro's ",{"text":3646,"type":59,"marks":3647},"interactive design experience",[3648],{"type":68},{"text":3650,"type":59}," or the MacBook Pro's robust performance, both devices stand as formidable tools that can take your graphic design work to a new level.",{"type":55,"attrs":3652,"content":3653},{"textAlign":134},[3654,3656,3659],{"text":3655,"type":59},"Have you tried our graphic design software suite? You can design in Linearity Curve and animate in just one click using ",{"text":1128,"type":59,"marks":3657},[3658],{"type":68},{"text":3660,"type":59},"—our paradigm-shifting animation software for marketing teams.",{"type":55,"attrs":3662,"content":3663},{"textAlign":134},[3664,3666,3673],{"text":3665,"type":59},"This powerful combo promises to reduce turnaround time and increase your marketing ROI. 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