[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fhow-to-make-a-gif":3,"en\u002Fsettings-page":2821,"blog-what-to-read-next-section":4731},{"content":4,"full_slug":2817,"id":2818,"name":1657,"path":134,"published_at":2819,"uuid":2820},{"tag":5,"_uid":1649,"image":1650,"title":1657,"author":1658,"widget":1687,"bgColor":34,"content":1692,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":2807,"meta_image":2811,"meta_title":2814,"page_title":34,"description":34,"publishedDate":2815,"hideFromSitemap":16,"meta_description":2816},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"91bd0c76-4323-40d9-b00b-c01388bc6aae",[1651],{"_uid":1652,"image":1653,"imageAlt":39,"component":39},"96eb22d4-a627-4313-8c3d-0bce0a34cade",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_private":16,"is_external_url":16},17012275,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F50cc243b58\u002Fhow-to-create-gif-newblogcover.avif",{},"How to make a GIF",[1659],{"name":1660,"created_at":1661,"published_at":1662,"updated_at":1663,"id":1664,"uuid":1665,"content":1666,"slug":1679,"full_slug":1680,"sort_by_date":134,"position":1681,"tag_list":1682,"is_startpage":16,"parent_id":1683,"meta_data":134,"group_id":1684,"first_published_at":1685,"release_id":134,"lang":1636,"path":134,"alternates":1686,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Adí Aviram","2024-08-15T11:46:27.547Z","2026-09-05T00:15:16.192Z","2026-09-05T00:15:16.204Z",536117427,"a77de8d0-5c97-4da8-ab63-e34644e574a7",{"_uid":1667,"name":1660,"image":1668,"noIndex":16,"socials":1672,"noFollow":16,"position":1673,"component":1674,"meta_image":1675,"meta_title":34,"page_title":34,"description":1677,"otherAuthors":1678,"hideFromSitemap":16,"meta_description":34},"76152aa1-0209-42d9-aca2-fae1c6932b37",{"id":1669,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1670,"copyright":34,"fieldtype":36,"meta_data":1671,"is_external_url":16},17011854,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F512x512\u002F1a27c6943b\u002Fadi-aviram.jpeg",{},[],"SEO Developer","AuthorPage",{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1676},{},"Adí is a Creative Technologist and SEO Specialist with a background in illustration, design, and web development. She creates content that aligns with user needs and drives sustainable success.",[],"adi-aviram","blog\u002Fauthor\u002Fadi-aviram",20,[],536121488,"961cd80a-c336-43c0-9bb5-fdf07a347d4a","2024-12-09T16:05:25.397Z",[],{"id":1688,"alt":1689,"name":34,"focus":34,"title":1689,"source":34,"filename":1690,"copyright":34,"fieldtype":36,"meta_data":1691,"is_external_url":16},18931937,"How to create your own GIFs","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F39c9533dbd\u002Fhow-to-create-gif_widget.png",{},[1693],{"_uid":1694,"content":1695,"component":1617},"68861ef9-ae03-4345-b36a-e47d3972a997",{"type":52,"content":1696},[1697,1707,1714,1733,1742,1751,1756,1764,1783,1802,1808,1826,1834,1850,1869,1870,1876,1884,1901,1907,1915,1954,1955,1962,1974,1984,1985,1992,1997,2036,2043,2052,2067,2074,2086,2093,2097,2102,2110,2120,2124,2131,2141,2148,2152,2160,2193,2200,2227,2234,2238,2245,2272,2279,2300,2301,2307,2308,2315,2324,2363,2370,2380,2401,2414,2415,2422,2426,2458,2465,2516,2522,2523,2530,2557,2564,2574,2578,2590,2602,2613,2629,2636],{"type":55,"content":1698},[1699,1705],{"text":1700,"type":59,"marks":1701},"Some say GIF is dead. We say: Long live GIF.",[1702],{"type":520,"attrs":1703},{"color":1704},"rgb(17, 23, 23)",{"type":1706},"hard_break",{"type":76,"attrs":1708},{"id":1709,"body":1710},"580fbc89-22e0-4172-b054-a5d86cff6bc2",[1711],{"_uid":1712,"markdown":1713,"component":152,"isLightBulb":16,"isBackgroundOrange":16},"cff96ac1-65ea-4b6f-951f-0dddfda3f454","GIFs enable you to convey reactions and feelings in a way that emoji, stickers, and text just can't. If a picture paints a thousand words, then a GIF says so much more.",{"type":55,"content":1715},[1716,1718,1725,1727,1731],{"text":1717,"type":59},"Savvy brands use animation in their ",{"text":1719,"type":59,"marks":1720},"social media marketing",[1721],{"type":131,"attrs":1722},{"href":1723,"uuid":134,"anchor":134,"target":1724,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsocial-media-animation\u002F","_self",{"text":1726,"type":59},", newsletters, and more. Exporting animations in the GIF file format can help ensure ",{"text":1728,"type":59,"marks":1729},"smaller file sizes",[1730],{"type":68},{"text":1732,"type":59}," that won't clutter inboxes.",{"type":55,"content":1734},[1735,1737,1741],{"text":1736,"type":59},"There may be an almost infinite amount of ready-made GIFs out there for you to trawl through, but do you know what's better? Making your very own ",{"text":1738,"type":59,"marks":1739},"on-brand GIFs",[1740],{"type":68},{"text":243,"type":59},{"type":55,"content":1743},[1744,1746,1750],{"text":1745,"type":59},"You can make GIFs from videos or static images. There are a few ways to create GIF images from scratch on a phone, or you can use ",{"text":1128,"type":59,"marks":1747},[1748],{"type":131,"attrs":1749},{"href":1132,"uuid":134,"anchor":134,"target":1724,"linktype":88},{"text":243,"type":59},{"type":55,"content":1752},[1753,1755],{"text":1754,"type":59},"With a few simple steps, you can make animated GIFs and add a personal touch to your content. In this post, we’ll show you how to create a looping GIF for your website, social media posts, email signatures, and more.",{"type":1706},{"type":98,"attrs":1757,"content":1758},{"level":100},[1759,1763],{"text":1760,"type":59,"marks":1761},"How to make a GIF in Linearity Move",[1762],{"type":68},{"type":1706},{"type":76,"attrs":1765},{"id":1709,"body":1766},[1767],{"_uid":1768,"asset":1769,"component":1782,"description":34},"c6341d2d-1fc0-4d1d-a6c0-84c77157f09d",[1770],{"_uid":1771,"asset":1772,"device":1780,"component":1781},"f2c7ec7e-eab1-4229-ba2e-564839d0fabb",[1773],{"_uid":1774,"image":1775,"imageAlt":1779,"component":39},"abd9825f-4d95-479e-939d-780a340584fa",{"id":1776,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1777,"copyright":34,"fieldtype":36,"meta_data":1778,"is_private":16,"is_external_url":16},17012308,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1920x1080\u002F798cff2b72\u002Ftext-animation.gif",{},"GIF","none","DeviceMockup","BlogComponentImage",{"type":55,"content":1784},[1785,1790,1796,1801],{"text":1786,"type":59,"marks":1787},"With Linearity Move's powerful animation design software, you can create stunning ",[1788],{"type":520,"attrs":1789},{"color":1704},{"text":1791,"type":59,"marks":1792},"branded marketing assets",[1793],{"type":131,"attrs":1794},{"href":1795,"uuid":134,"anchor":134,"target":1724,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-animations\u002F",{"text":1797,"type":59,"marks":1798}," that move and ignite your audience.",[1799],{"type":520,"attrs":1800},{"color":1704},{"type":1706},{"type":76,"attrs":1803},{"id":1709,"body":1804},[1805],{"_uid":1806,"markdown":1807,"component":152,"isLightBulb":1094,"isBackgroundOrange":16},"ac8dcc2b-f854-4e98-9ebc-6008b6aebe0b","With [Linearity Move's Auto](\u002Ffeatures\u002Fauto-animate) Animate feature, it's easy to get started with animation, even if you **don't have any experience** in animating marketing assets.",{"type":55,"content":1809},[1810,1815,1821],{"text":1811,"type":59,"marks":1812},"You can ",[1813],{"type":520,"attrs":1814},{"color":1704},{"text":1816,"type":59,"marks":1817},"export any of your animations",[1818],{"type":131,"attrs":1819},{"href":1820,"uuid":134,"anchor":134,"target":1724,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export\u002F",{"text":1822,"type":59,"marks":1823}," as high-quality animated GIFs. Here's how.",[1824],{"type":520,"attrs":1825},{"color":1704},{"type":76,"attrs":1827},{"id":1709,"body":1828},[1829],{"_uid":1830,"title":1831,"component":1832,"hasVector":16,"hasContainer":16,"backgroundColor":1833},"ad380c8d-7250-4a25-87e0-44656012a8c8","Step 1","BlogComponentHeadline","White",{"type":55,"content":1835},[1836,1841,1845,1849],{"text":1837,"type":59,"marks":1838},"Go to the main menu item and select ",[1839],{"type":520,"attrs":1840},{"color":1704},{"text":1842,"type":59,"marks":1843},"Export",[1844],{"type":68},{"text":243,"type":59,"marks":1846},[1847],{"type":520,"attrs":1848},{"color":1704},{"type":1706},{"type":76,"attrs":1851},{"id":1709,"body":1852},[1853,1865],{"_uid":1854,"asset":1855,"component":1782,"description":34},"c8f6d7a5-9a31-4056-aa9e-8ea8b98505a1",[1856],{"_uid":1857,"asset":1858,"device":1780,"component":1781},"3da1fd07-8bdc-4c0c-a3d1-562c501581bf",[1859],{"_uid":1860,"image":1861,"imageAlt":39,"component":39},"928cc57e-c2eb-48bf-88c9-dbc7a0e5c334",{"id":1862,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1863,"copyright":34,"fieldtype":36,"meta_data":1864,"is_private":16,"is_external_url":16},17012916,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F634d427950\u002F1-export-menu-option.png",{},{"lg":34,"md":1866,"sm":34,"xl":155,"xs":34,"xl2":34,"xl3":34,"_uid":1867,"initial":1868,"component":156,"backgroundColor":157},"24","287f7027-bd3d-4456-816f-a572bb7dd9d3","16",{"type":55},{"type":76,"attrs":1871},{"id":1709,"body":1872},[1873],{"_uid":1874,"title":1875,"component":1832,"hasVector":16,"hasContainer":16,"backgroundColor":1833},"909ecbdd-a4f0-4b76-b8d8-389bccf4d06b","Step 2",{"type":55,"content":1877},[1878,1883],{"text":1879,"type":59,"marks":1880},"The Export modal will appear. Choose the .gif file format from the dropdown.",[1881],{"type":520,"attrs":1882},{"color":1704},{"type":1706},{"type":76,"attrs":1885},{"id":1709,"body":1886},[1887,1899],{"_uid":1888,"asset":1889,"component":1782,"description":34},"1cf376e5-428b-4ed4-af46-40b2303f9f4b",[1890],{"_uid":1891,"asset":1892,"device":1780,"component":1781},"4970f37e-d9df-4294-9b48-73d38f27b2fc",[1893],{"_uid":1894,"image":1895,"imageAlt":39,"component":39},"6542bd2c-92c1-47d5-b090-e51572dd008e",{"id":1896,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1897,"copyright":34,"fieldtype":36,"meta_data":1898,"is_private":16,"is_external_url":16},17012957,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F3cad98ff30\u002F2-export-gif.png",{},{"lg":34,"md":1866,"sm":34,"xl":155,"xs":34,"xl2":34,"xl3":34,"_uid":1900,"initial":1868,"component":156,"backgroundColor":157},"94b11298-5296-4ed8-a7a6-f933de2e5337",{"type":76,"attrs":1902},{"id":1709,"body":1903},[1904],{"_uid":1905,"title":1906,"component":1832,"hasVector":16,"hasContainer":16,"backgroundColor":1833},"b19a2e0e-3683-4526-8cd3-6de2372e051e","Step 3",{"type":55,"content":1908},[1909,1914],{"text":1910,"type":59,"marks":1911},"Tap the Export button at the bottom of the modal and choose the file location where you'd like to save your GIF.",[1912],{"type":520,"attrs":1913},{"color":1704},{"type":1706},{"type":76,"attrs":1916},{"id":1917,"body":1918},"22131f7a-117d-4219-8ff3-b40141a164de",[1919,1931,1933,1952],{"_uid":1920,"asset":1921,"component":1782,"description":34},"94bb1e8c-cf26-40cd-8bf0-9bf47d6f340a",[1922],{"_uid":1923,"asset":1924,"device":1780,"component":1781},"7b8cf218-2607-4f06-8844-5b127b1922f7",[1925],{"_uid":1926,"image":1927,"imageAlt":39,"component":39},"636d73db-3057-4a47-a661-fa511cfac467",{"id":1928,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1929,"copyright":34,"fieldtype":36,"meta_data":1930,"is_private":16,"is_external_url":16},17013065,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1600x1200\u002F4b5e1a5f2c\u002F3-choose-location.png",{},{"lg":34,"md":1866,"sm":34,"xl":155,"xs":34,"xl2":34,"xl3":34,"_uid":1932,"initial":1868,"component":156,"backgroundColor":157},"00f42018-96c2-4ff8-b6d1-b46a89f56e2c",{"_uid":1934,"image":1935,"title":828,"button":1942,"component":833,"description":834},"580f508f-210e-4222-bf4f-2c458c3f14d5",[1936],{"_uid":1937,"image":1938,"imageAlt":38,"component":39},"b2c4a964-fe79-47f0-910b-9e023941d9c5",{"id":1939,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1940,"copyright":34,"fieldtype":36,"meta_data":1941,"is_private":16,"is_external_url":16},17013185,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002F90e0e17f23\u002Fsnippet-banner-image.png",{},[1943],{"_uid":1944,"icon":34,"link":1945,"size":90,"text":91,"type":92,"component":93},"811432dd-980b-47dd-b984-9a5d0c58815f",{"id":1946,"url":34,"linktype":1947,"fieldtype":89,"cached_url":1948,"story":1949},"232e9706-24a5-48ed-8000-c13668f78bd4","story","academy\u002Fcurve\u002Fmac\u002Fuser-guide\u002Fstart-here\u002Fget-started",{"name":91,"id":1950,"uuid":1946,"slug":1951,"url":1948,"full_slug":1948,"_stopResolving":1094},316873517,"get-started",{"lg":34,"md":1866,"sm":34,"xl":155,"xs":34,"xl2":34,"xl3":34,"_uid":1953,"initial":1868,"component":156,"backgroundColor":157},"4af728eb-294b-4c95-b8b6-1ad6581f161d",{"type":55},{"type":98,"attrs":1956,"content":1957},{"level":100},[1958],{"text":1959,"type":59,"marks":1960},"What makes a good GIF?",[1961],{"type":68},{"type":55,"content":1963},[1964,1966,1972],{"text":1965,"type":59},"If you're aiming for a sleek, professional look for ",{"text":1967,"type":59,"marks":1968},"branding purposes",[1969],{"type":131,"attrs":1970},{"href":1971,"uuid":134,"anchor":134,"target":1724,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-identity-design\u002F",{"text":1973,"type":59}," or for an online portfolio, exporting in GIF is probably not your best bet.",{"type":55,"content":1975},[1976,1978,1982],{"text":1977,"type":59},"GIF is for you if you're after a ",{"text":1979,"type":59,"marks":1980},"charmingly retro low-res effect",[1981],{"type":68},{"text":1983,"type":59},". Here are some general tips to make sure your GIF game is on point:",{"type":55},{"type":98,"attrs":1986,"content":1987},{"level":168},[1988],{"text":1989,"type":59,"marks":1990},"Make the design fun and eye-catching",[1991],{"type":68},{"type":55,"content":1993},[1994,1996],{"text":1995,"type":59},"Your GIF must grab the audience’s attention to do its job. Keep the design lively and engaging to ensure users don’t just scroll straight past.",{"type":1706},{"type":76,"attrs":1998},{"id":1999,"body":2000},"dda602dd-d15a-4d2f-883b-e2c54037e521",[2001],{"_uid":2002,"cards":2003,"component":553},"bc814027-ff80-409e-a1a2-e38eb07e6fa5",[2004,2020],{"_uid":2005,"image":2006,"button":2010,"component":541},"fc0d86ad-3f6c-4f6f-9d8b-ec2aa139732f",{"id":2007,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2008,"copyright":34,"fieldtype":36,"meta_data":2009,"is_private":16,"is_external_url":16},17013392,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F510x510\u002Feabe766273\u002Fgif-temp-1.webp",{},[2011],{"_uid":2012,"icon":34,"link":2013,"size":90,"text":540,"type":34,"component":93},"d03c5e41-c6ea-4a73-9099-3545999b354b",{"id":2014,"url":34,"linktype":1947,"fieldtype":89,"cached_url":2015,"story":2016},"ac35f269-dee8-47b7-8e82-1f0892915a8f","templates\u002Fanimated-templates\u002Fbanking-product-promo-animated",{"name":2017,"id":2018,"uuid":2014,"slug":2019,"url":2015,"full_slug":2015,"_stopResolving":1094},"Banking Product Promo Animated",447908354,"banking-product-promo-animated",{"_uid":2021,"image":2022,"button":2026,"component":541},"0da13efe-aa1c-45fa-be2d-e737bc2c5bb0",{"id":2023,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2024,"copyright":34,"fieldtype":36,"meta_data":2025,"is_private":16,"is_external_url":16},17013415,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F533x510\u002F783f9dab1a\u002Fgif-temp-2.webp",{},[2027],{"_uid":2028,"icon":34,"link":2029,"size":90,"text":540,"type":34,"component":93},"a09dde44-6d20-4c98-8aef-3c01bee9ca9e",{"id":2030,"url":34,"linktype":1947,"fieldtype":89,"cached_url":2031,"story":2032},"2a0b76a6-a835-4368-bb49-6ad4ca8b8aaf","templates\u002Fanimated-templates\u002Fdesign-studio-showreel-animation",{"name":2033,"id":2034,"uuid":2030,"slug":2035,"url":2031,"full_slug":2031,"_stopResolving":1094},"Design Studio Showreel Animation",447908515,"design-studio-showreel-animation",{"type":98,"attrs":2037,"content":2038},{"level":168},[2039],{"text":2040,"type":59,"marks":2041},"Make sure your GIFs are mobile-compatible",[2042],{"type":68},{"type":55,"content":2044},[2045,2047,2051],{"text":2046,"type":59},"Design your GIFs with mobile users in mind so they don’t interfere with UX on a smaller screen. Square GIFs are your safest bet for easy ",{"text":2048,"type":59,"marks":2049},"mobile integration",[2050],{"type":68},{"text":243,"type":59},{"type":76,"attrs":2053},{"id":1999,"body":2054},[2055],{"_uid":2056,"title":2057,"button":2058,"component":94,"description":2065,"backgroundColor":2066},"c698bb53-164e-49ab-a8d2-6a954bd8bfa9","Create eye-catching GIFs with Linearity Move",[2059],{"_uid":2060,"icon":34,"link":2061,"size":90,"text":2064,"type":92,"component":93},"44fa4547-dac1-4513-b4da-d7e591b2e7f2",{"id":2062,"url":34,"linktype":1947,"fieldtype":89,"cached_url":2063},"f408b9a8-6089-49a1-b462-686188791fa6","features\u002Fgif-export","Learn more","Turn any animation into a looping GIF for social media, newsletters, email signatures, and more.","purple",{"type":98,"attrs":2068,"content":2069},{"level":168},[2070],{"text":2071,"type":59,"marks":2072},"Keep your GIFs visually consistent",[2073],{"type":68},{"type":55,"content":2075},[2076,2078,2084],{"text":2077,"type":59},"Don’t overload your audience with a smörgåsbord of styles and themes. Make sure the design of your GIFs is in line with your ",{"text":2079,"type":59,"marks":2080},"visual brand identity",[2081],{"type":131,"attrs":2082},{"href":2083,"uuid":134,"anchor":134,"target":1724,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvisual-communication\u002F",{"text":2085,"type":59}," as a whole.",{"type":98,"attrs":2087,"content":2088},{"level":168},[2089],{"text":2090,"type":59,"marks":2091},"Be mindful of accessibility",[2092],{"type":68},{"type":55,"content":2094},[2095],{"text":2096,"type":59},"Bear in mind that bright colors and flashing movements can be a sensory overload for some users, especially those with conditions like photosensitive epilepsy.",{"type":55,"content":2098},[2099,2101],{"text":2100,"type":59},"When in doubt, tone it down.",{"type":1706},{"type":98,"attrs":2103,"content":2104},{"level":168},[2105,2106],{"type":1706},{"text":2107,"type":59,"marks":2108},"Squeeze in those pop culture references",[2109],{"type":68},{"type":55,"content":2111},[2112,2114,2118],{"text":2113,"type":59},"GIFs are a great way to demonstrate your pop culture know-how and appeal to a ",{"text":2115,"type":59,"marks":2116},"broad internet audience",[2117],{"type":68},{"text":2119,"type":59},". Using current trends and viral moments will keep your content fresh and relevant.",{"type":55,"content":2121},[2122],{"text":2123,"type":59},"With these tips in mind, let's look at a few ways to create your own GIFs.",{"type":98,"attrs":2125,"content":2126},{"level":100},[2127],{"text":2128,"type":59,"marks":2129},"How to make a GIF on your phone",[2130],{"type":68},{"type":55,"content":2132},[2133,2135,2139],{"text":2134,"type":59},"Most smartphones have built-in features that enable you to ",{"text":2136,"type":59,"marks":2137},"create basic GIFs",[2138],{"type":68},{"text":2140,"type":59}," without downloading any advanced tools.",{"type":98,"attrs":2142,"content":2143},{"level":168},[2144],{"text":2145,"type":59,"marks":2146},"iPhone",[2147],{"type":68},{"type":55,"content":2149},[2150],{"text":2151,"type":59},"On your iPhone, you can easily create a GIF from an image by turning a Live Photo into a looping video format.",{"type":98,"attrs":2153,"content":2155},{"level":2154},4,[2156],{"text":2157,"type":59,"marks":2158},"Creating a GIF from a Live Photo",[2159],{"type":68},{"type":405,"attrs":2161,"content":2162},{"order":407},[2163,2169,2175,2181,2187],{"type":178,"content":2164},[2165],{"type":55,"content":2166},[2167],{"text":2168,"type":59},"Use your iPhone's camera app to take a Live Photo. Make sure the Live Photo option is enabled (the icon looks like a target and should be illuminated).",{"type":178,"content":2170},[2171],{"type":55,"content":2172},[2173],{"text":2174,"type":59},"Open the Photos app and find the Live Photo you want to turn into a GIF. Tap on the photo to view it, then swipe up on the photo to reveal the Effects menu.",{"type":178,"content":2176},[2177],{"type":55,"content":2178},[2179],{"text":2180,"type":59},"Select either the \"Loop\" or \"Bounce\" effect. \"Loop\" will make your Live Photo play in a continuous loop, while \"Bounce\" will make the photo play forward and then reverse.",{"type":178,"content":2182},[2183],{"type":55,"content":2184},[2185],{"text":2186,"type":59},"The Live Photo will automatically save with the chosen effect applied. You can find it in the \"Animated\" album in your Photos app.",{"type":178,"content":2188},[2189],{"type":55,"content":2190},[2191],{"text":2192,"type":59},"Use the Share button (the square with an arrow pointing up) to share the GIF via message, email, or social media.",{"type":98,"attrs":2194,"content":2195},{"level":2154},[2196],{"text":2197,"type":59,"marks":2198},"Creating a GIF using Shortcuts app",[2199],{"type":68},{"type":405,"attrs":2201,"content":2202},{"order":407},[2203,2209,2215,2221],{"type":178,"content":2204},[2205],{"type":55,"content":2206},[2207],{"text":2208,"type":59},"If not already installed, download the Shortcuts app from the App Store.",{"type":178,"content":2210},[2211],{"type":55,"content":2212},[2213],{"text":2214,"type":59},"Open the Shortcuts app and tap on the \"Gallery\" tab at the bottom. Search for the \"Make GIF\" shortcut, or create a new shortcut for GIF creation if it's not available. Add it to \"My Shortcuts\" by tapping on \"Add Shortcut.\"",{"type":178,"content":2216},[2217],{"type":55,"content":2218},[2219],{"text":2220,"type":59},"To create a GIF from a video, go to \"My Shortcuts,\" tap on the \"Make GIF\" shortcut, then select the video you want to convert from your Photos app. The shortcut will process the video into a GIF format.",{"type":178,"content":2222},[2223],{"type":55,"content":2224},[2225],{"text":2226,"type":59},"The newly created GIF will be saved in your Photos app, where you can view, edit further if necessary, or share it.",{"type":98,"attrs":2228,"content":2229},{"level":168},[2230],{"text":2231,"type":59,"marks":2232},"Android",[2233],{"type":68},{"type":55,"content":2235},[2236],{"text":2237,"type":59},"On Android devices, you can make GIFs from pre-existing images in your Gallery or from scratch when taking a video.",{"type":98,"attrs":2239,"content":2240},{"level":2154},[2241],{"text":2242,"type":59,"marks":2243},"From the Gallery",[2244],{"type":68},{"type":405,"attrs":2246,"content":2247},{"order":407},[2248,2254,2260,2266],{"type":178,"content":2249},[2250],{"type":55,"content":2251},[2252],{"text":2253,"type":59},"Open your Image Gallery.",{"type":178,"content":2255},[2256],{"type":55,"content":2257},[2258],{"text":2259,"type":59},"Choose the series of images you want to turn into a GIF by using a long press to select multiple images at once.",{"type":178,"content":2261},[2262],{"type":55,"content":2263},[2264],{"text":2265,"type":59},"Tap More, then press the Create button and choose GIF.",{"type":178,"content":2267},[2268],{"type":55,"content":2269},[2270],{"text":2271,"type":59},"Review and edit the GIF before saving or sharing.",{"type":98,"attrs":2273,"content":2274},{"level":2154},[2275],{"text":2276,"type":59,"marks":2277},"From the camera",[2278],{"type":68},{"type":405,"attrs":2280,"content":2281},{"order":407},[2282,2288,2294],{"type":178,"content":2283},[2284],{"type":55,"content":2285},[2286],{"text":2287,"type":59},"Open the camera app and select Settings in the top left corner.",{"type":178,"content":2289},[2290],{"type":55,"content":2291},[2292],{"text":2293,"type":59},"Find the Swipe Shutter Button To setting and select Create GIF from the dropdown menu.",{"type":178,"content":2295},[2296],{"type":55,"content":2297},[2298],{"text":2299,"type":59},"When taking a photo, simply swipe down on the shutter button to start the GIF and release it when you want it to end.",{"type":55},{"type":76,"attrs":2302},{"id":1999,"body":2303},[2304],{"_uid":2305,"markdown":2306,"component":152,"isLightBulb":16,"isBackgroundOrange":16},"d304715d-3aaf-48b0-9ce4-3a94305b1fca","Note that these steps can vary depending on the version of the Android operating system and **your phone's brand**, as different manufacturers might have slightly different Gallery apps or options.",{"type":55},{"type":98,"attrs":2309,"content":2310},{"level":100},[2311],{"text":2312,"type":59,"marks":2313},"How to make a GIF in Photoshop",[2314],{"type":68},{"type":55,"content":2316},[2317,2319,2323],{"text":2318,"type":59},"You can use Adobe Photoshop to create GIFs from a ",{"text":2320,"type":59,"marks":2321},"series of still image frames",[2322],{"type":68},{"text":243,"type":59},{"type":405,"attrs":2325,"content":2326},{"order":407},[2327,2333,2339,2345,2351,2357],{"type":178,"content":2328},[2329],{"type":55,"content":2330},[2331],{"text":2332,"type":59},"Choose your starting image files, which can be video frames, animation frames, or still photographs. You can also choose to use a short video as your starting material.",{"type":178,"content":2334},[2335],{"type":55,"content":2336},[2337],{"text":2338,"type":59},"Open up Photoshop and click on File > Load Layers. Choose at least two images to add them as separate layers to an image stack.",{"type":178,"content":2340},[2341],{"type":55,"content":2342},[2343],{"text":2344,"type":59},"Go to Window and click Timeline, then click on Create Frame Animation. In the right corner of the Timeline panel, click Make Frames From Layers to separate the images into individual frames.",{"type":178,"content":2346},[2347],{"type":55,"content":2348},[2349],{"text":2350,"type":59},"Press Play to preview your animation, and edit the order by dragging the frames around.",{"type":178,"content":2352},[2353],{"type":55,"content":2354},[2355],{"text":2356,"type":59},"When it’s ready, go to the Repeat menu and set the animation to Loop Forever.",{"type":178,"content":2358},[2359],{"type":55,"content":2360},[2361],{"text":2362,"type":59},"Export it by selecting File > Export > Save for Web (Legacy). Now it’s ready to save and share.",{"type":98,"attrs":2364,"content":2365},{"level":100},[2366],{"text":2367,"type":59,"marks":2368},"How to make a GIF in Canva",[2369],{"type":68},{"type":55,"content":2371},[2372,2378],{"text":2373,"type":59,"marks":2374},"Canva is a popular choice",[2375],{"type":131,"attrs":2376},{"href":2377,"uuid":134,"anchor":134,"target":1724,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcomparison\u002Fcanva\u002F",{"text":2379,"type":59}," for all sorts of basic animation technology.",{"type":405,"attrs":2381,"content":2382},{"order":407},[2383,2389,2395],{"type":178,"content":2384},[2385],{"type":55,"content":2386},[2387],{"text":2388,"type":59},"Head to the Canva GIF maker and upload your source images or video.",{"type":178,"content":2390},[2391],{"type":55,"content":2392},[2393],{"text":2394,"type":59},"Browse their pre-made templates, themes, colors, and styles for design inspiration. Edit and trim the frames to your liking, and customize your design with the stock images, stickers, illustrations, and other graphics available.",{"type":178,"content":2396},[2397],{"type":55,"content":2398},[2399],{"text":2400,"type":59},"When it’s done, click Share, then Download, and choose GIF as your file type.",{"type":76,"attrs":2402},{"id":1999,"body":2403},[2404],{"_uid":2405,"title":2406,"button":2407,"component":94,"description":2413,"backgroundColor":2066},"7f4ca1c1-2774-4c6b-b8b0-b8d91ef3193c","Get creative with our ready-to-use templates.",[2408],{"_uid":2409,"icon":34,"link":2410,"size":90,"text":2064,"type":92,"component":93},"b97aa5b1-f4de-42dd-8750-671016434145",{"id":2411,"url":34,"linktype":1947,"fieldtype":89,"cached_url":2412},"c9ab75f3-365b-4843-87bb-1bc11b87bd47","templates\u002F","Linearity offers templates for every social media platform and various use cases like ads, announcements, posters, business cards, slides, and more.",{"type":55},{"type":98,"attrs":2416,"content":2417},{"level":100},[2418],{"text":2419,"type":59,"marks":2420},"How to make a GIF on Giphy",[2421],{"type":68},{"type":55,"content":2423},[2424],{"text":2425,"type":59},"Giphy is an intuitive GIF maker and sharing platform. You can also use this platform to optimize and compress GIFs.",{"type":405,"attrs":2427,"content":2428},{"order":407},[2429,2440,2446,2452],{"type":178,"content":2430},[2431],{"type":55,"content":2432},[2433,2435,2439],{"text":2434,"type":59},"Upload a video by clicking Choose File, using the drag and drop function, or entering a YouTube or other video URL. Your starting video should have a file size under 100MB and be ",{"text":2436,"type":59,"marks":2437},"less than 15 seconds long",[2438],{"type":68},{"text":243,"type":59},{"type":178,"content":2441},[2442],{"type":55,"content":2443},[2444],{"text":2445,"type":59},"Trim the video to the desired length by using the sliding toggles.",{"type":178,"content":2447},[2448],{"type":55,"content":2449},[2450],{"text":2451,"type":59},"Play around with the app’s functions and edit your GIF with captions, stickers, effects, and other decorations. You can also add tags to make your GIF easier to find, toggle between making it public or keeping it private, and add a source URL to credit the original video.",{"type":178,"content":2453},[2454],{"type":55,"content":2455},[2456],{"text":2457,"type":59},"When you’re done, just hit Create GIF.",{"type":98,"attrs":2459,"content":2460},{"level":100},[2461],{"text":2462,"type":59,"marks":2463},"How to make a GIF on Discord",[2464],{"type":68},{"type":405,"attrs":2466,"content":2467},{"order":407},[2468,2487,2499,2510],{"type":178,"content":2469},[2470],{"type":55,"content":2471},[2472,2474,2479,2481,2485],{"text":2473,"type":59},"Select an animation software that suits your design needs. Adobe Photoshop is ideal for frame-by-frame animations, while ",{"text":1159,"type":59,"marks":2475},[2476],{"type":131,"attrs":2477},{"href":2478,"uuid":134,"anchor":134,"target":1724,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fafter-effects-alternatives\u002F",{"text":2480,"type":59}," suits more complex motion graphics. ",{"text":1128,"type":59,"marks":2482},[2483],{"type":131,"attrs":2484},{"href":1132,"uuid":134,"anchor":134,"target":1724,"linktype":88},{"text":2486,"type":59}," software provides a happy medium between sophistication and user-friendliness.",{"type":178,"content":2488},[2489],{"type":55,"content":2490},[2491,2493,2497],{"text":2492,"type":59},"Design your GIF considering ",{"text":2494,"type":59,"marks":2495},"Discord's casual and engaging nature",[2496],{"type":68},{"text":2498,"type":59},". Aim for humor, information, or striking visuals that align with the brand's voice.",{"type":178,"content":2500},[2501],{"type":55,"content":2502},[2503,2505,2508],{"text":2504,"type":59},"In Photoshop, use the ‘Save for Web (Legacy)’ option. In After Effects, render the video first, then convert it to GIF format using Adobe Media Encoder. In ",{"text":1128,"type":59,"marks":2506},[2507],{"type":68},{"text":2509,"type":59},", simply Choose Export and select the option GIF.",{"type":178,"content":2511},[2512],{"type":55,"content":2513},[2514],{"text":2515,"type":59},"Upload your GIF directly in a Discord chat or server by clicking the \"+\" button next to the message box and selecting your GIF file.",{"type":76,"attrs":2517},{"id":1999,"body":2518},[2519],{"_uid":2520,"markdown":2521,"component":152,"isLightBulb":1094,"isBackgroundOrange":16},"a8378590-1972-4d94-889b-49d80a0b5990","Check out our updated size guide for Discord designs.",{"type":55},{"type":98,"attrs":2524,"content":2525},{"level":100},[2526],{"text":2527,"type":59,"marks":2528},"How to make a GIF for Instagram",[2529],{"type":68},{"type":405,"attrs":2531,"content":2532},{"order":407},[2533,2539,2545,2551],{"type":178,"content":2534},[2535],{"type":55,"content":2536},[2537],{"text":2538,"type":59},"Determine the purpose of your GIF based on your Instagram audience—whether it's educational, promotional, or just for fun.",{"type":178,"content":2540},[2541],{"type":55,"content":2542},[2543],{"text":2544,"type":59},"Use a tool like Adobe After Effects for detailed animations or a simpler tool like Canva for straightforward GIFs. Keep the duration under 30 seconds to comply with Instagram’s specifications.",{"type":178,"content":2546},[2547],{"type":55,"content":2548},[2549],{"text":2550,"type":59},"Ensure your GIF's file size is under 15 MB. If necessary, use a tool like EZGif to compress the file.",{"type":178,"content":2552},[2553],{"type":55,"content":2554},[2555],{"text":2556,"type":59},"Convert your GIF into a video file using GIPHY’s GIF to Video converter or a similar tool. Upload the video file to Instagram as you would with any other video post or story.",{"type":98,"attrs":2558,"content":2559},{"level":100},[2560],{"text":2561,"type":59,"marks":2562},"Go ahead and GIF it a go",[2563],{"type":68},{"type":55,"content":2565},[2566,2568,2572],{"text":2567,"type":59},"See how easy it is to make an ",{"text":2569,"type":59,"marks":2570},"animated GIF",[2571],{"type":68},{"text":2573,"type":59},"? There are so many ways to make your own GIF using different types of content as your source material.",{"type":55,"content":2575},[2576],{"text":2577,"type":59},"Play around with the different options to find the platform that suits your needs best, and start getting creative with your GIF game. You’ll be livening up your blog content, social media posts, and visual branding in no time.",{"type":55,"content":2579},[2580,2582,2588],{"text":2581,"type":59},"Check out ",{"text":2583,"type":59,"marks":2584},"our Academy",[2585],{"type":131,"attrs":2586},{"href":2587,"uuid":134,"anchor":134,"target":1724,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F",{"text":2589,"type":59}," for more ways to incorporate animation into your content. We offer free resources to learn how to create designs and animations in a few clicks.",{"type":55,"content":2591},[2592,2594,2600],{"text":2593,"type":59},"What's more, you can use any of our ",{"text":2595,"type":59,"marks":2596},"3,000+ design templates",[2597],{"type":131,"attrs":2598},{"href":2599,"uuid":134,"anchor":134,"target":1724,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002F",{"text":2601,"type":59},", so you don't have to start from scratch.",{"type":55,"content":2603},[2604,2606,2611],{"text":2605,"type":59},"Ready to try new and innovative animation design software? Get started with Linearity Move for free below, or check out our ",{"text":2607,"type":59,"marks":2608},"special pricing",[2609],{"type":131,"attrs":2610},{"href":1587,"uuid":134,"anchor":134,"target":1724,"linktype":88},{"text":2612,"type":59}," for Pros and Teams.",{"type":76,"attrs":2614},{"id":2615,"body":2616},"8f53852c-68a4-4cbc-a485-fe9d26cde05d",[2617],{"_uid":2618,"image":2619,"title":828,"button":2624,"component":833,"description":834},"i-e2ea4173-f2d3-4967-9b1a-833704acb48d",[2620],{"_uid":2621,"image":2622,"imageAlt":38,"component":39},"c7fa5399-4c53-4da0-848f-746333dad105",{"id":1939,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1940,"copyright":34,"fieldtype":36,"meta_data":2623,"is_private":16,"is_external_url":16},{},[2625],{"_uid":2626,"icon":34,"link":2627,"size":90,"text":91,"type":92,"component":93},"079e9718-04d2-4365-ab71-58d4ff173260",{"id":1946,"url":34,"linktype":1947,"fieldtype":89,"cached_url":1948,"story":2628},{"name":91,"id":1950,"uuid":1946,"slug":1951,"url":1948,"full_slug":1948,"_stopResolving":1094},{"type":98,"attrs":2630,"content":2631},{"level":100},[2632],{"text":2633,"type":59,"marks":2634},"Frequently asked questions",[2635],{"type":68},{"type":76,"attrs":2637},{"id":2638,"body":2639},"3034e20f-5845-432b-a26e-409484231972",[2640],{"_uid":2641,"component":1609,"questions":2642},"i-b9aed561-81f0-4e8c-8446-a715167a03f4",[2643,2664,2680,2696,2712,2728,2744,2760,2775,2791],{"name":2644,"created_at":2645,"published_at":2646,"updated_at":2647,"id":2648,"uuid":2649,"content":2650,"slug":2656,"full_slug":2657,"sort_by_date":134,"position":2658,"tag_list":2659,"is_startpage":16,"parent_id":2660,"meta_data":134,"group_id":2661,"first_published_at":2662,"release_id":134,"lang":1636,"path":134,"alternates":2663,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What's a GIF, and what should I use it for?","2024-08-26T09:51:06.952Z","2024-12-09T16:19:15.000Z","2024-08-26T09:51:50.906Z",540119071,"1d0fdb67-ef77-4c49-ab0e-0aa500ece3a0",{"_uid":2651,"title":2644,"answer":2652,"category":2653,"component":2654,"readMoreLink":2655,"hideFromFaqPage":16,"showReadMoreLink":16},"63381bbf-172e-453c-8ac4-cd429ff0b92f","A GIF is an animated file format that can display individual frames from images or a video as a single looping video. GIFs can also be static images.\n\nThe file extension .gif stands for Graphic Interchange Format, and these handy compressed files have been around since the 1980s. (Sidebar to discuss pronunciation: officially it’s pronounced ‘jif’ with a soft G like giraffe, but rules were made to be broken, so if the hard G just makes more sense to you, we’re not judging).\n\nGIFs can be used in all sorts of online contexts, and are especially valuable for people and companies who want to build a brand personality, engage with their audience, and create eye-catching content.\n\nMaking your own animated GIF files is a fun way to personalize your content and quickly communicate exactly what you’re trying to say. We know that [using motion graphics](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-graphics\u002F) is a great way to build a strong brand identity, and personalized GIFs can help you do just that.","product","Question",{"id":34,"url":34,"linktype":1947,"fieldtype":89,"cached_url":34},"what-s-a-gif-and-what-should-i-use-it-for","faq\u002Fblog-faqs\u002Fwhat-s-a-gif-and-what-should-i-use-it-for",90,[],540081363,"90f36b72-0d40-4aa8-9f0c-d52517f3515a","2024-12-09T16:19:15.569Z",[],{"name":2665,"created_at":2666,"published_at":2646,"updated_at":2667,"id":2668,"uuid":2669,"content":2670,"slug":2674,"full_slug":2675,"sort_by_date":134,"position":2676,"tag_list":2677,"is_startpage":16,"parent_id":2660,"meta_data":134,"group_id":2678,"first_published_at":2662,"release_id":134,"lang":1636,"path":134,"alternates":2679,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Can I make a GIF from any video or photo?","2024-08-26T09:52:06.111Z","2024-08-26T09:52:25.918Z",540122016,"87c6ea26-ab06-46df-a646-298c0018bad6",{"_uid":2671,"title":2665,"answer":2672,"category":2653,"component":2654,"readMoreLink":2673,"hideFromFaqPage":16,"showReadMoreLink":16},"00b5d5a8-c8d2-4793-9448-fd4737cfee26","Yes, you can create a GIF from any video or series of photos. Most GIF-making tools and apps allow you to upload videos or images and then select specific sections or frames to turn into a GIF.",{"id":34,"url":34,"linktype":1947,"fieldtype":89,"cached_url":34},"can-i-make-a-gif-from-any-video-or-photo","faq\u002Fblog-faqs\u002Fcan-i-make-a-gif-from-any-video-or-photo",80,[],"fef79dbb-24bc-4e2c-a4f1-dd3f8a29ee82",[],{"name":2681,"created_at":2682,"published_at":2646,"updated_at":2683,"id":2684,"uuid":2685,"content":2686,"slug":2690,"full_slug":2691,"sort_by_date":134,"position":2692,"tag_list":2693,"is_startpage":16,"parent_id":2660,"meta_data":134,"group_id":2694,"first_published_at":2662,"release_id":134,"lang":1636,"path":134,"alternates":2695,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What tools are needed to create a GIF?","2024-08-26T09:52:36.797Z","2024-08-26T09:52:52.156Z",540122335,"543e1577-e505-4ac4-b819-2a1e95f508db",{"_uid":2687,"title":2681,"answer":2688,"category":2653,"component":2654,"readMoreLink":2689,"hideFromFaqPage":16,"showReadMoreLink":16},"da77f40c-11dc-4b48-b46d-52c275cd9e50","You can use a variety of tools depending on your platform:\n\n- **Smartphones:** Built-in features in the photos or camera app, or third-party apps like GIPHY Cam or ImgPlay.\n- **Computers:** Software like Adobe Photoshop for frame-by-frame editing or Adobe After Effects for animated GIFs.\n- **Online:** Websites like GIPHY, EZGif, or Imgur's Video to GIF tool.",{"id":34,"url":34,"linktype":1947,"fieldtype":89,"cached_url":34},"what-tools-are-needed-to-create-a-gif","faq\u002Fblog-faqs\u002Fwhat-tools-are-needed-to-create-a-gif",70,[],"0ff1d160-edcb-4767-99e0-7b986044de4c",[],{"name":2697,"created_at":2698,"published_at":2646,"updated_at":2699,"id":2700,"uuid":2701,"content":2702,"slug":2706,"full_slug":2707,"sort_by_date":134,"position":2708,"tag_list":2709,"is_startpage":16,"parent_id":2660,"meta_data":134,"group_id":2710,"first_published_at":2662,"release_id":134,"lang":1636,"path":134,"alternates":2711,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How do I optimize GIFs for social media?","2024-08-26T09:53:01.622Z","2024-08-26T09:53:22.128Z",540122336,"67691659-4dbd-4a78-b9e8-6e38ea7c5e4b",{"_uid":2703,"title":2697,"answer":2704,"category":2653,"component":2654,"readMoreLink":2705,"hideFromFaqPage":16,"showReadMoreLink":16},"0a1317c3-e67e-475b-902e-e8e982ae0b28","Different platforms have different specifications, such as file size limits and dimensions. Generally, you should:\n\n- Keep the GIF under 15 seconds to ensure it loops smoothly.\n- Reduce the resolution or frame rate to lower the file size.\n- Use editing tools to compress the GIF without significantly losing quality.",{"id":34,"url":34,"linktype":1947,"fieldtype":89,"cached_url":34},"how-do-i-optimize-gifs-for-social-media","faq\u002Fblog-faqs\u002Fhow-do-i-optimize-gifs-for-social-media",60,[],"1a90aa3d-54c3-49a4-b1a4-ca06e02a6426",[],{"name":2713,"created_at":2714,"published_at":2646,"updated_at":2715,"id":2716,"uuid":2717,"content":2718,"slug":2722,"full_slug":2723,"sort_by_date":134,"position":2724,"tag_list":2725,"is_startpage":16,"parent_id":2660,"meta_data":134,"group_id":2726,"first_published_at":2662,"release_id":134,"lang":1636,"path":134,"alternates":2727,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What are some common uses of GIFs?","2024-08-26T09:53:33.536Z","2024-08-26T09:53:47.789Z",540122339,"ed79d4fc-7482-4135-a8ef-4fa1ac8ee813",{"_uid":2719,"title":2713,"answer":2720,"category":2653,"component":2654,"readMoreLink":2721,"hideFromFaqPage":16,"showReadMoreLink":16},"bd0202d8-0eab-455f-bcf4-fbc6c415302e","GIFs are widely used for entertainment, advertising, tutorials, and as reactions or expressions in digital communications. 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