[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"en\u002Fblog\u002Fvector-logo-design":3,"en\u002Fsettings-page":2614,"blog-what-to-read-next-section":4532},{"content":4,"full_slug":2610,"id":2611,"name":1657,"path":134,"published_at":2612,"uuid":2613},{"tag":5,"_uid":1649,"image":1650,"title":1657,"author":1658,"widget":1685,"bgColor":47,"content":1690,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":2601,"youtubeId":34,"meta_image":2605,"meta_title":1657,"page_title":34,"description":34,"publishedDate":2608,"hideFromSitemap":16,"meta_description":2609},[6],{"name":7,"created_at":8,"published_at":9,"updated_at":10,"id":11,"uuid":12,"content":13,"slug":1641,"full_slug":1642,"sort_by_date":134,"position":1643,"tag_list":1644,"is_startpage":16,"parent_id":1645,"meta_data":134,"group_id":1646,"first_published_at":1647,"release_id":134,"lang":1636,"path":134,"alternates":1648,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Design resources","2024-08-26T14:09:52.108Z","2025-02-12T14:24:10.265Z","2025-02-12T14:24:10.293Z",540222543,"6e82c4b3-844d-4c3a-a799-56939bc2843d",{"_uid":14,"title":15,"noIndex":16,"noFollow":16,"component":17,"reference":18,"meta_image":1638,"meta_title":34,"page_title":34,"description":1628,"illustration":1640,"hideFromSitemap":16,"meta_description":34},"e44b1a0b-2afa-4abe-a1fe-37c6a104cf23"," Design resources",false,"BlogCategoryOverviewPage",{"name":19,"created_at":20,"published_at":21,"updated_at":22,"id":23,"uuid":24,"content":25,"slug":1629,"full_slug":1630,"sort_by_date":134,"position":1631,"tag_list":1632,"is_startpage":16,"parent_id":1633,"meta_data":134,"group_id":1634,"first_published_at":1635,"release_id":134,"lang":1636,"path":134,"alternates":1637,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Your next career move: motion graphics vs. animation","2024-09-30T06:45:42.528Z","2026-09-05T00:16:24.094Z","2026-09-05T00:16:24.122Z",555448743,"f0ff000f-00e4-4457-ae55-997ca7312e7c",{"tag":26,"_uid":28,"image":29,"title":19,"author":40,"widget":42,"bgColor":47,"content":48,"noIndex":16,"noFollow":16,"wistiaId":34,"component":1618,"thumbnail":1619,"youtubeId":34,"meta_image":1623,"meta_title":1626,"page_title":34,"description":34,"publishedDate":1627,"hideFromSitemap":16,"meta_description":1628},[27,12],"3788f72d-65c4-4ad7-8c18-e17dc82f2b2e","a8e1a7cf-37e0-4551-aea1-db9befd460bb",[30],{"_uid":31,"image":32,"imageAlt":38,"component":39},"62e34335-8a79-43ca-adbb-08db9dd6b080",{"id":33,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":35,"copyright":34,"fieldtype":36,"meta_data":37,"is_external_url":16},17475438,"","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F62e79781c4\u002Fmotion-graphics-vs-animation-newblogcover.avif","asset",{},"Linearity","Image",[41],"0f5fe757-eb31-437c-80a1-926f913f8ca3",{"id":43,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":45,"copyright":34,"fieldtype":36,"meta_data":46,"is_external_url":16},18932106,"Your next career move: motion graphics vs. animation | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F31598723af\u002Fmotion-graphics-vs-animation_widget.png",{},"decor-salmon",[49],{"_uid":50,"content":51,"component":1617},"d1ae1e07-2065-4a2c-b2db-d64c001ad978",{"type":52,"content":53},"doc",[54,60,71,75,97,106,110,146,162,166,174,216,223,254,261,294,300,330,334,341,360,371,381,387,394,404,474,481,485,495,514,523,554,561,569,573,577,584,606,616,622,629,639,645,652,668,681,692,699,714,725,731,738,766,785,795,801,808,816,835,842,852,862,868,875,884,888,896,900,907,921,928,935,945,954,958,968,975,982,998,1002,1006,1013,1095,1102,1112,1160,1171,1178,1188,1195,1199,1216,1220,1231,1238,1242,1252,1259,1269,1275,1282,1286,1296,1308,1312,1318,1325,1333,1337,1344,1410,1416,1475,1496,1506,1513,1540,1547,1557,1569,1578,1590],{"type":55,"content":56},"paragraph",[57],{"text":58,"type":59},"Whether you’re a seasoned player in the creative industry or a savvy business owner interested in elevating your brand's advertising, motion graphics, and animation are techniques you can use to take your practice to the next level.","text",{"type":55,"content":61},[62,64,69],{"text":63,"type":59},"However, before you can do that, it’s important to ",{"text":65,"type":59,"marks":66},"understand the difference",[67],{"type":68},"bold",{"text":70,"type":59}," between each technique. That way, you can pinpoint the method best for you and use it to deliver a killer end product.",{"type":55,"content":72},[73],{"text":74,"type":59},"Ready to get started? Let’s run through the key differences between these two popular types of animation.",{"type":76,"attrs":77},"blok",{"id":78,"body":79},"9d7b30a1-76d0-4568-93c1-ffa19ae4a8b3",[80],{"_uid":81,"title":82,"button":83,"component":94,"description":95,"backgroundColor":96},"i-dcfadd96-037d-4f5d-ad70-ffc0e2a1c84d","Jumpstart your ideas with Linearity Curve\n",[84],{"_uid":85,"icon":34,"link":86,"size":90,"text":91,"type":92,"component":93},"e5e02788-07cf-4d00-8e8a-93084414d9ff",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","url","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.\n\n","orange",{"type":98,"attrs":99,"content":101},"heading",{"level":100},2,[102],{"text":103,"type":59,"marks":104},"Historical context: the rise of animation and motion graphics",[105],{"type":68},{"type":55,"content":107},[108],{"text":109,"type":59},"The desire to capture movement and bring life to still images stretches back centuries, with early examples like the flip book (1800s).",{"type":55,"content":111},[112,114,118,120,125,127,138,140,144],{"text":113,"type":59},"The birth of animation as we know it began with the invention of celluloid film in the ",{"text":115,"type":59,"marks":116},"late 19th century",[117],{"type":68},{"text":119,"type":59},". Pioneers like Winsor McCay (",{"text":121,"type":59,"marks":122},"Gertie the Dinosaur",[123],{"type":124},"italic",{"text":126,"type":59},", 1914) and ",{"text":128,"type":59,"marks":129},"Walt Disney",[130,136],{"type":131,"attrs":132},"link",{"href":133,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fa-brief-history-of-disney",null,"_blank",{"type":137},"underline",{"text":139,"type":59}," (",{"text":141,"type":59,"marks":142},"Snow White and the Seven Dwarfs",[143],{"type":124},{"text":145,"type":59},", 1937) established hand-drawn animation as a dominant storytelling medium.",{"type":76,"attrs":147},{"id":78,"body":148},[149,153,158],{"_uid":150,"emoji":34,"bgColor":47,"markdown":151,"component":152},"i-8e5a1955-6035-4b79-b808-a082b7abcc6d","Motion graphics, on the other hand, emerged as a field much later, heavily influenced by technological 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revolution",[319,322,323],{"type":131,"attrs":320},{"href":321,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcomputer-animation\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":326},":",[327],{"type":68},{"text":329,"type":59}," The arrival of powerful computers in the late 20th century opened doors for sophisticated 3D motion graphics and visual effects, further solidifying motion graphics as a distinct field.",{"type":55,"content":331},[332],{"text":333,"type":59},"Today, animation and motion graphics co-exist and often complement each other. But what are the two different techniques? How do they differ? Are they similar in any way? Keep reading to find out.",{"type":98,"attrs":335,"content":336},{"level":100},[337],{"text":338,"type":59,"marks":339},"What's motion graphics?",[340],{"type":68},{"type":55,"content":342},[343,345,349,351,358],{"text":344,"type":59},"This is a small",{"text":346,"type":59,"marks":347}," subset of animation",[348],{"type":68},{"text":350,"type":59}," that makes previously static images more dynamic. It deals almost exclusively with 2D graphics and ",{"text":352,"type":59,"marks":353},"2D graphic software",[354,357],{"type":131,"attrs":355},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation-software\u002F",{"type":137},{"text":359,"type":59},". ",{"type":55,"content":361},[362,369],{"text":363,"type":59,"marks":364},"Creating motion graphics",[365,368],{"type":131,"attrs":366},{"href":367,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-motion-graphics\u002F",{"type":137},{"text":370,"type":59}," enhances the visual impact of an otherwise lifeless image, it doesn’t do anything to further its narrative or give it one at all.",{"type":55,"content":372},[373,375,379],{"text":374,"type":59},"For example, do you know when you’re shopping online that a quick buy option appears on screen? Or when a static banner pauses when you hover over it? That’s motion graphics. It’s a ",{"text":376,"type":59,"marks":377},"simple, effective, and widely used ",[378],{"type":68},{"text":380,"type":59},"part of media that millions of people use or encounter every single day.",{"type":76,"attrs":382},{"id":78,"body":383},[384],{"_uid":385,"emoji":34,"bgColor":47,"markdown":386,"component":152},"i-b2e794be-3d69-4324-8730-a925eb630d86","Looking for the secret sauce to motion design? Check out our toolbox of [motion graphics resources](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-design-resources\u002F) every professional designer needs.",{"type":98,"attrs":388,"content":389},{"level":100},[390],{"text":391,"type":59,"marks":392},"10 examples of motion graphics",[393],{"type":68},{"type":55,"content":395},[396,398,402],{"text":397,"type":59},"Despite being one of the most popular animation modes, it’s often hard to spot. 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However, it’s also an umbrella term that categorizes the ",{"text":490,"type":59,"marks":491},"whole field of moving imagery",[492],{"type":68},{"text":494,"type":59},", including everything from cartoons and typography to motion graphics itself.",{"type":76,"attrs":496},{"id":78,"body":497},[498,509,511],{"_uid":499,"title":500,"button":501,"component":94,"description":507,"backgroundColor":508},"i-1df1fdfe-9f7c-4b6c-b041-705763f9f80d","Transform Your ideas into animations",[502],{"_uid":503,"icon":34,"link":504,"size":90,"text":506,"type":92,"component":93},"773c6fef-c7b4-4ef8-89f5-a0f4568ec5b5",{"id":34,"url":505,"linktype":88,"fieldtype":89,"cached_url":505},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fworkshops\u002Fcreate-your-first-animation-with-linearity-move\u002F","Start tutorial","Linearity Move is perfect for beginners and professionals alike. Make your first animation with Move.\n\n","green",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":510,"initial":155,"component":156,"backgroundColor":157},"i-46896377-e31f-4820-8b07-cd14883b5636",{"_uid":512,"emoji":34,"bgColor":47,"markdown":513,"component":152},"i-03f6b4f7-034e-484a-8286-69ed73f22cbc","Think of animation as an all-encompassing umbrella that includes multiple motion graphic design styles.",{"type":55,"content":515},[516],{"text":517,"type":59,"marks":518},"This means that while motion graphics may always fall under the umbrella of animation, animation doesn’t always exclusively mean motion graphics—get it?",[519],{"type":520,"attrs":521},"textStyle",{"color":522},"#111717",{"type":76,"attrs":524},{"id":78,"body":525},[526],{"_uid":527,"cards":528,"component":553},"i-cdf7e245-d38a-4525-bca2-17312925105b",[529,542],{"_uid":530,"image":531,"button":535,"component":541},"3316bcc3-0742-4b40-a4aa-58671fe2e4b4",{"id":532,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":533,"copyright":34,"fieldtype":36,"meta_data":534,"is_external_url":16},17475474,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F574x1020\u002F6ea7be6791\u002Ffilters_format-webp-_quality-75-1.webp",{},[536],{"_uid":537,"icon":34,"link":538,"size":90,"text":540,"type":92,"component":93},"800bb715-4fac-4066-bc3b-57c2987c165b",{"id":34,"url":539,"linktype":88,"fieldtype":89,"cached_url":539},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fillustrated-vector-agency-ideas-ad\u002F","Get this template","BlogTwoColumnTemplatesItem",{"_uid":543,"image":544,"button":548,"component":541},"b43dae9f-5c33-423f-93fd-d66efd5d0294",{"id":545,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":546,"copyright":34,"fieldtype":36,"meta_data":547,"is_external_url":16},17475473,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1019x1020\u002Fd881951188\u002Ffilters_format-webp-_quality-75-2.webp",{},[549],{"_uid":550,"icon":34,"link":551,"size":90,"text":540,"type":92,"component":93},"78651033-1ec1-47b5-a7c7-92405374d872",{"id":34,"url":552,"linktype":88,"fieldtype":89,"cached_url":552},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fanimated-templates\u002Fcreative-agency-showreel\u002F","BlogTwoColumnTemplates",{"type":98,"attrs":555,"content":556},{"level":100},[557],{"text":558,"type":59,"marks":559},"5 styles of animation",[560],{"type":68},{"type":55,"content":562},[563,565],{"text":564,"type":59},"Under the umbrella of animation, there are ",{"text":566,"type":59,"marks":567},"five main styles.",[568],{"type":68},{"type":55,"content":570},[571],{"text":572,"type":59},"Each one has different costs, uses, and requirements, and together, they are responsible for the entire world of graphics that we know, love, and use today.",{"type":55,"content":574},[575],{"text":576,"type":59},"Here are the five types of animation techniques.",{"type":98,"attrs":578,"content":579},{"level":168},[580],{"text":581,"type":59,"marks":582},"1. Traditional animation",[583],{"type":68},{"type":55,"content":585},[586,588,592,594,598,600,604],{"text":587,"type":59},"Are you familiar with ",{"text":589,"type":59,"marks":590},"Tarzan ",[591],{"type":124},{"text":593,"type":59},"(1999)? ",{"text":595,"type":59,"marks":596},"The Lion King ",[597],{"type":124},{"text":599,"type":59},"(1994)? ",{"text":601,"type":59,"marks":602},"Pinocchio ",[603],{"type":124},{"text":605,"type":59},"(1940)? Well, those are all made using traditional animation methods.",{"type":55,"content":607},[608,610,614],{"text":609,"type":59},"Traditional animation is a technique in which each frame is ",{"text":611,"type":59,"marks":612},"drawn by hand",[613],{"type":68},{"text":615,"type":59},". It can also be known as hand-drawn animation or cel animation, and until the age of computer animation, it was the dominant type of animation used in cinema.",{"type":76,"attrs":617},{"id":78,"body":618},[619],{"src":620,"_uid":621,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fie53R2HEZ6g?feature=oembed","i-6643561a-5b94-41a8-b409-0a1dd6f72828",{"type":98,"attrs":623,"content":624},{"level":168},[625],{"text":626,"type":59,"marks":627},"2. Motion graphics",[628],{"type":68},{"type":55,"content":630},[631,633,637],{"text":632,"type":59},"As explained above, this is a subgenre of animation that turns a ",{"text":634,"type":59,"marks":635},"still image into a moving one.",[636],{"type":68},{"text":638,"type":59}," However, the image rarely has a story or an emotive edge.",{"type":76,"attrs":640},{"id":78,"body":641},[642],{"src":643,"_uid":644,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FBR5IuoxNJUU?start=3&feature=oembed","i-93aca940-ed35-4c93-a9da-2565963e1111",{"type":98,"attrs":646,"content":647},{"level":168},[648],{"text":649,"type":59,"marks":650},"3. Stop motion animation",[651],{"type":68},{"type":55,"content":653},[654,656,660,662,666],{"text":655,"type":59},"This ",{"text":657,"type":59,"marks":658},"frame-by-frame",[659],{"type":68},{"text":661,"type":59}," movement of objects and figures creates an ",{"text":663,"type":59,"marks":664},"illusion of fluid movement",[665],{"type":68},{"text":667,"type":59},". This manual technique allows for any kind of physical item to star in a picture, as long as it keeps still, of course.",{"type":55,"content":669},[670,672,679],{"text":671,"type":59},"Though incredibly delicate and time-consuming, ",{"text":673,"type":59,"marks":674},"stop motion animation",[675,678],{"type":131,"attrs":676},{"href":677,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstop-motion\u002F",{"type":137},{"text":680,"type":59}," is a popular and beautiful art form. ",{"type":76,"attrs":682},{"id":78,"body":683},[684,687,689],{"_uid":685,"emoji":34,"bgColor":47,"markdown":686,"component":152},"i-d920a233-4196-4e03-83fe-97365df2b56c","It was the style championed in films such as *Fantastic Mr. Fox* (2009) and *Coraline* (2009)",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":688,"initial":155,"component":156,"backgroundColor":157},"i-0ff5e3d7-6f9a-4311-9541-cfd45348ae7d",{"src":690,"_uid":691,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fn2igjYFojUo?feature=oembed","i-95568d25-63cb-4a2f-8093-cc28f130439a",{"type":98,"attrs":693,"content":694},{"level":168},[695],{"text":696,"type":59,"marks":697},"4. 2D animation",[698],{"type":68},{"type":55,"content":700},[701,708,710],{"text":702,"type":59,"marks":703},"Animating in 2D",[704,707],{"type":131,"attrs":705},{"href":706,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002F2d-animation\u002F",{"type":137},{"text":709,"type":59}," is probably the most common style of animation and refers to two-dimensional graphics that are rapidly sequenced to create the ",{"text":711,"type":59,"marks":712},"illusion of lifelike movement.",[713],{"type":68},{"type":55,"content":715},[716,718,724],{"text":717,"type":59},"Graphics drawn by hand are often categorized as traditional animation. But they can also be produced using ",{"text":719,"type":59,"marks":720},"animation software",[721,723],{"type":131,"attrs":722},{"href":356,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":76,"attrs":726},{"id":78,"body":727},[728],{"src":729,"_uid":730,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F2tC2Q2xphRQ?start=2&feature=oembed","i-8bf7f3d2-5ad9-4f83-88d3-5604874fef73",{"type":98,"attrs":732,"content":733},{"level":168},[734],{"text":735,"type":59,"marks":736},"5. 3D animation",[737],{"type":68},{"type":55,"content":739},[740,742,746,748,752,754,758,760,764],{"text":741,"type":59},"This refers to graphics modeled in a ",{"text":743,"type":59,"marks":744},"three-dimensional virtual environment",[745],{"type":68},{"text":747,"type":59}," and then animated. It’s the most-used style in the animation industry today, and it has inspired movies such as ",{"text":749,"type":59,"marks":750},"Toy Story ",[751],{"type":124},{"text":753,"type":59},"(1995), ",{"text":755,"type":59,"marks":756},"Monsters Inc. ",[757],{"type":124},{"text":759,"type":59},"(2001), and ",{"text":761,"type":59,"marks":762},"Frozen ",[763],{"type":124},{"text":765,"type":59},"(2013).",{"type":55,"content":767},[768,770,774,776,783],{"text":769,"type":59},"Designers specializing in 3D animation begin by conceptualizing a character or object, creating a ",{"text":771,"type":59,"marks":772},"to-scale model",[773],{"type":68},{"text":775,"type":59},", and ",{"text":777,"type":59,"marks":778},"using 3D animation software",[779,782],{"type":131,"attrs":780},{"href":781,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-software\u002F",{"type":137},{"text":784,"type":59}," to bring it to life.",{"type":55,"content":786},[787,789,793],{"text":788,"type":59},"Integrating the 3D model into the digital environment decked out with special effects allows them to watch how it responds to and ",{"text":790,"type":59,"marks":791},"acts in a 360° space",[792],{"type":68},{"text":794,"type":59},", producing a pretty darn accurate end product.",{"type":76,"attrs":796},{"id":78,"body":797},[798],{"src":799,"_uid":800,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbwzLiQZDw2I?feature=oembed","i-ef7b3f2e-d557-4ff6-bcda-24b75a9854d4",{"type":98,"attrs":802,"content":803},{"level":100},[804],{"text":805,"type":59,"marks":806},"Motion graphics vs. animation: a comparison",[807],{"type":68},{"type":55,"content":809},[810,812],{"text":811,"type":59},"Now that you understand the key differences, let's compare both modes so that you can pinpoint which ",{"text":813,"type":59,"marks":814},"best suits your requirements.",[815],{"type":68},{"type":76,"attrs":817},{"id":78,"body":818},[819],{"_uid":820,"image":821,"title":828,"button":829,"component":833,"description":834},"i-9f661ae6-4995-4e42-b38b-9acc277db0eb",[822],{"_uid":823,"image":824,"imageAlt":39,"component":39},"a34791cc-3805-497c-8c58-f3a5a93df2a9",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":827,"is_external_url":16},17423592,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002Ff85f7be569\u002Fsnippet-banner-image.png",{},"Bring motion in-house",[830],{"_uid":831,"icon":34,"link":832,"size":90,"text":91,"type":92,"component":93},"efcb819f-5ec6-41ae-b270-8b5898ef1319",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},"BlogComponentBigCta","Animate marketing assets in seconds with Linearity Move.",{"type":98,"attrs":836,"content":837},{"level":168},[838],{"text":839,"type":59,"marks":840},"Statistics vs. narratives",[841],{"type":68},{"type":55,"content":843},[844,846,850],{"text":845,"type":59},"Motion graphics tend to be less captivating than animation. They simply aim to enhance the delivery of a selling point, statistic, or instruction, while animation concentrates on ",{"text":847,"type":59,"marks":848},"crafting a narrative",[849],{"type":68},{"text":851,"type":59}," and developing characters.",{"type":55,"content":853},[854,856,860],{"text":855,"type":59},"A successful animation connects with its audience, tugs at their heartstrings, and tells a story. Meanwhile, a functioning motion graphic merely ",{"text":857,"type":59,"marks":858},"informs, teaches, or instructs",[859],{"type":68},{"text":861,"type":59}," them.",{"type":76,"attrs":863},{"id":78,"body":864},[865],{"_uid":866,"emoji":34,"bgColor":47,"markdown":867,"component":152},"i-97fbedf1-fcbe-44a5-a23d-1515fc90729d","If the animated picture you’re looking at tells a gripping story or enhances a narrative, chances are you have an animation and not a motion graphic.",{"type":98,"attrs":869,"content":870},{"level":168},[871],{"text":872,"type":59,"marks":873},"Simple vs. complex",[874],{"type":68},{"type":55,"content":876},[877,879,883],{"text":878,"type":59},"Generally speaking, motion graphics call for ",{"text":880,"type":59,"marks":881},"less complex designs than animation",[882],{"type":68},{"text":243,"type":59},{"type":55,"content":885},[886],{"text":887,"type":59},"Now, don’t get it twisted. This doesn’t mean that designing them is a piece of cake. It just means that creating a superbly effective motion graphic usually requires fewer resources.",{"type":55,"content":889},[890,892],{"text":891,"type":59},"For example, do you want to design a pop-out title for your company’s introductory video? With the right software, you can likely do so swiftly and with ",{"text":893,"type":59,"marks":894},"little to no complications.",[895],{"type":68},{"type":55,"content":897},[898],{"text":899,"type":59},"If you’re hoping to produce a captivating animated feature from start to finish, one that meets its function expertly just like the pop-out title on your company’s introductory video did, then you’ll need an extensive skillset, ample resources, and an empty calendar.",{"type":98,"attrs":901,"content":902},{"level":168},[903],{"text":904,"type":59,"marks":905},"Reasonably priced vs. expensive",[906],{"type":68},{"type":55,"content":908},[909,911,915,917],{"text":910,"type":59},"As mentioned above, designing an animation that meets its function tends to be more ",{"text":912,"type":59,"marks":913},"time-consuming and complex",[914],{"type":68},{"text":916,"type":59}," than creating a satisfactory motion graphic. Producing a motion graphic requires less specific input and is thus generally ",{"text":918,"type":59,"marks":919},"less expensive.",[920],{"type":68},{"type":76,"attrs":922},{"id":78,"body":923},[924],{"_uid":925,"emoji":926,"bgColor":47,"markdown":927,"component":152},"i-654028d3-72ec-4e82-88c5-6341f438abee","💡","With the increasing use of artificial intelligence in animation creation, you can expect to see the current high prices [decrease by around 30%](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-statistics\u002F).",{"type":98,"attrs":929,"content":930},{"level":168},[931],{"text":932,"type":59,"marks":933},"2D vs. 3D",[934],{"type":68},{"type":55,"content":936},[937,939,943],{"text":938,"type":59},"Another distinguishing feature between animation and motion graphics is their difference in dimensions. While animation can refer to ",{"text":940,"type":59,"marks":941},"both 2D and 3D graphics,",[942],{"type":68},{"text":944,"type":59}," things like banners and GIFs are almost exclusively comprised of 2D images.",{"type":55,"content":946},[947,949,953],{"text":948,"type":59},"While this difference may result in motion graphics appearing less riveting than the realistic graphics defined by animation, that isn’t necessarily a bad thing. A motion graphic isn't going to capture your heart or seem lifelike. It serves to ",{"text":950,"type":59,"marks":951},"direct and inform",[952],{"type":68},{"text":243,"type":59},{"type":55,"content":955},[956],{"text":957,"type":59},"A 2D design is often easier to digest and understand, enabling the viewer to promptly follow its instructions and the motion graphic to meet its goal.",{"type":55,"content":959},[960,962,966],{"text":961,"type":59},"However, 3D motion graphics is no longer limited to high-budget productions and we are seeing this trend become increasingly common. With user-friendly 3D software becoming more accessible, we can expect a",{"text":963,"type":59,"marks":964}," surge in 3D elements",[965],{"type":68},{"text":967,"type":59}," seamlessly integrated into motion graphics projects.",{"type":76,"attrs":969},{"id":78,"body":970},[971],{"_uid":972,"markdown":973,"component":974},"i-33a9c080-fab4-4166-b998-37c5c96c8ded","\"If we are talking motion graphic trends, then I predict the following:  \n1) 3D textures: using 3D textures in a 2D animation environments.  \n2) Experimental minimalism: simple shapes and high contrast colors in a minimalist composition to avoid distractions.”—Maddy Zoli, Senior Designer at Linearity","BlogComponentQuote",{"type":98,"attrs":976,"content":977},{"level":168},[978],{"text":979,"type":59,"marks":980},"Accessory vs. main focus",[981],{"type":68},{"type":55,"content":983},[984,986,990,992,996],{"text":985,"type":59},"Generally speaking, motion graphics tend to ",{"text":987,"type":59,"marks":988},"integrate over preexisting live-action",[989],{"type":68},{"text":991,"type":59}," or real-life footage, such as a video or website. However, animations, on the other hand, tend to exist as ",{"text":993,"type":59,"marks":994},"standalone imagery",[995],{"type":68},{"text":997,"type":59}," over a generated background of other animations.",{"type":55,"content":999},[1000],{"text":1001,"type":59},"However, in film title design, motion graphics take center stage. ",{"type":55,"content":1003},[1004],{"text":1005,"type":59},"An additional difference is that motion graphics developed out of experiments in computer graphics, whereas animation developed out of art and comics",{"type":98,"attrs":1007,"content":1008},{"level":100},[1009],{"text":1010,"type":59,"marks":1011},"A quick summary table of the differences",[1012],{"type":68},{"type":76,"attrs":1014},{"id":78,"body":1015},[1016],{"_uid":1017,"content":1018,"component":1093,"showHeader":1094},"i-04a9f654-8634-432c-bf36-e5ee4c115e6d",{"tbody":1019,"thead":1082,"fieldtype":1092},[1020,1034,1046,1058,1070],{"_uid":1021,"body":1022,"component":1033},"ec96d931-f500-414d-934f-0d43e3eed6df",[1023,1027,1030],{"_uid":1024,"value":1025,"component":1026},"5f9394a7-e40f-4463-942b-ac37ec4a278a","Focus","_table_col",{"_uid":1028,"value":1029,"component":1026},"3463dee5-ea3c-4b55-8f89-360da48bdc3d","Statistics and instructions",{"_uid":1031,"value":1032,"component":1026},"4007a6f2-1d4e-4e6f-98b4-e56ab80509e3","Narratives","_table_row",{"_uid":1035,"body":1036,"component":1033},"323a099d-a31a-4c12-96f4-c5fd666c3ee9",[1037,1040,1043],{"_uid":1038,"value":1039,"component":1026},"22d84fac-4bb6-42a5-a996-0dd4c5606f94","Complexity",{"_uid":1041,"value":1042,"component":1026},"6aa518a8-6c81-4ed8-b76a-44aa4d5ff99b","Simple",{"_uid":1044,"value":1045,"component":1026},"93070c70-86a0-4ccb-961c-28b9b0522d96","Complex",{"_uid":1047,"body":1048,"component":1033},"52f78f03-b511-4ad5-b231-e93e5387c938",[1049,1052,1055],{"_uid":1050,"value":1051,"component":1026},"dd09cdc7-f6f8-41db-b178-d27c20cf4999","Cost",{"_uid":1053,"value":1054,"component":1026},"b9ff74fa-27f0-4e13-a36d-eb8ed13cf9e6","Reasonably priced",{"_uid":1056,"value":1057,"component":1026},"10977453-5ee5-456c-a97f-836abf08b1cc","Expensive",{"_uid":1059,"body":1060,"component":1033},"00dec5c4-432c-4e7d-89ba-1301bed2e6e1",[1061,1064,1067],{"_uid":1062,"value":1063,"component":1026},"0ca0ab3c-dcc5-46e8-8a94-e15531fb5717","Dimension",{"_uid":1065,"value":1066,"component":1026},"3621a623-5b2b-4742-ac2e-e2cd7a018490","Mainly 2D",{"_uid":1068,"value":1069,"component":1026},"b6308d44-4a5a-49df-a1db-1299e3a0cb21","2D and 3D",{"_uid":1071,"body":1072,"component":1033},"76330df8-093b-405d-ad69-6642d2195288",[1073,1076,1079],{"_uid":1074,"value":1075,"component":1026},"85916b26-df55-421f-9a99-b6a5ad662d6e","Role",{"_uid":1077,"value":1078,"component":1026},"4eebe3d9-9c05-4589-9ff2-9fa1e12e8041","Accessory (but not always)",{"_uid":1080,"value":1081,"component":1026},"b6ee8eea-1876-4cba-9f71-3a0a75bcb6c9","Main focus",[1083,1086,1089],{"_uid":1084,"value":34,"component":1085},"7e320148-24ca-4b1d-8929-2b9d6b1eb3ed","_table_head",{"_uid":1087,"value":1088,"component":1085},"5c084b05-c922-4986-bae1-1d460cc7b87a","Motion graphics",{"_uid":1090,"value":1091,"component":1085},"35505487-7977-4f63-b0a9-4fa5d2ec6350","Animation","table","BlogTableComponent",true,{"type":98,"attrs":1096,"content":1097},{"level":100},[1098],{"text":1099,"type":59,"marks":1100},"The software used for both",[1101],{"type":68},{"type":55,"content":1103},[1104,1106,1110],{"text":1105,"type":59},"Years ago, graphic designers used only physical tools to create scenes, characters, or accessories. Today, animators and graphic artists alike have a huge",{"text":1107,"type":59,"marks":1108}," range of digital tools",[1109],{"type":68},{"text":1111,"type":59}," at their fingertips that allow them to produce clean, functional designs promptly. Here are some of our favorite tools used for both:",{"type":175,"content":1113},[1114,1136,1142,1148,1154],{"type":178,"content":1115},[1116],{"type":55,"content":1117},[1118,1125,1127,1134],{"text":1119,"type":59,"marks":1120},"Linearity Curve",[1121,1124],{"type":131,"attrs":1122},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fcurve\u002F",{"type":137},{"text":1126,"type":59}," and ",{"text":1128,"type":59,"marks":1129},"Linearity Move",[1130,1133],{"type":131,"attrs":1131},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fmove\u002F",{"type":137},{"text":1135,"type":59}," (used together as a powerful combination)",{"type":178,"content":1137},[1138],{"type":55,"content":1139},[1140],{"text":1141,"type":59},"MAYA",{"type":178,"content":1143},[1144],{"type":55,"content":1145},[1146],{"text":1147,"type":59},"Blender",{"type":178,"content":1149},[1150],{"type":55,"content":1151},[1152],{"text":1153,"type":59},"Animate",{"type":178,"content":1155},[1156],{"type":55,"content":1157},[1158],{"text":1159,"type":59},"Adobe After Effects",{"type":76,"attrs":1161},{"id":78,"body":1162},[1163,1166,1168],{"src":1164,"_uid":1165,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FjcLFCSjFK08","i-9b16c736-2083-44fd-b528-b2a6cdae05c2",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1167,"initial":155,"component":156,"backgroundColor":157},"i-ae4db9ab-32ce-415b-9163-985ff24053af",{"_uid":1169,"emoji":34,"bgColor":47,"markdown":1170,"component":152},"i-d0961a2a-d344-4951-b763-e82da317db28","Interested in using our graphic design and animation tools? Check out [our pricing](https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F) here. Spoiler alert: you can try our tools for free.",{"type":98,"attrs":1172,"content":1173},{"level":100},[1174],{"text":1175,"type":59,"marks":1176},"Which technique should you use?",[1177],{"type":68},{"type":55,"content":1179},[1180,1182,1186],{"text":1181,"type":59},"Now that you’re up to speed on all things motion graphics vs animation, it’s time to pinpoint the mode that will best leverage your skill set and meet your requirements. Below are some ",{"text":1183,"type":59,"marks":1184},"key questions",[1185],{"type":68},{"text":1187,"type":59}," to consider before you make your pick.",{"type":98,"attrs":1189,"content":1190},{"level":168},[1191],{"text":1192,"type":59,"marks":1193},"Do you want your graphic to tell a story?",[1194],{"type":68},{"type":55,"content":1196},[1197],{"text":1198,"type":59},"If you answered yes, you should probably go for animation.",{"type":55,"content":1200},[1201,1202,1206,1208,1215],{"text":1091,"type":59},{"text":1203,"type":59,"marks":1204}," breathes life into a character",[1205],{"type":68},{"text":1207,"type":59},". It enables viewers to connect with the characters and their stories on an emotional level. Take, for example, ",{"text":1209,"type":59,"marks":1210},"Studio Ghibli's masterpieces",[1211,1214],{"type":131,"attrs":1212},{"href":1213,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstudio-ghibli",{"type":137},{"text":359,"type":59},{"type":55,"content":1217},[1218],{"text":1219,"type":59},"Ghibli characters aren't just drawn; they're animated with meticulous attention to detail. Subtle movements like a furrowed brow, a trembling hand, or the way hair blows in the wind all contribute to conveying emotions and personality.  This makes them feel real and relatable, even if they're fantastical creatures like Totoro or No-Face.",{"type":76,"attrs":1221},{"id":78,"body":1222},[1223,1226,1228],{"src":1224,"_uid":1225,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGAp2_0JJskk?feature=oembed","i-82bf4991-dd6e-4480-ae0d-a631552a6463",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":1227,"initial":155,"component":156,"backgroundColor":157},"i-69c4a0af-2186-4804-b7de-77cac87fd414",{"_uid":1229,"emoji":34,"bgColor":47,"markdown":1230,"component":152},"i-92d3969d-bb21-4756-9aa1-01aa06bc01b3","Animation will make your narrative more realistic and captivating. So, if you aim to take your audience on a journey, animation is the right medium for you.",{"type":98,"attrs":1232,"content":1233},{"level":168},[1234],{"text":1235,"type":59,"marks":1236},"Do you want your graphics to be the focus of your media?",[1237],{"type":68},{"type":55,"content":1239},[1240],{"text":1241,"type":59},"If you answered no, we suggest you opt for motion graphics.",{"type":55,"content":1243},[1244,1246,1250],{"text":1245,"type":59},"3D animations are made to captivate, and thus, they tend to steal the show. If you’re merely looking to enhance your pre-existing website or instructional video, ",{"text":1247,"type":59,"marks":1248},"keep things simple",[1249],{"type":68},{"text":1251,"type":59}," with a functional motion graphic.",{"type":98,"attrs":1253,"content":1254},{"level":168},[1255],{"text":1256,"type":59,"marks":1257},"Are you using your animated graphics to instruct or teach viewers?",[1258],{"type":68},{"type":55,"content":1260},[1261,1263,1267],{"text":1262,"type":59},"If you answered yes, we advise",{"text":1264,"type":59,"marks":1265}," incorporating motion graphics",[1266],{"type":68},{"text":1268,"type":59}," into your presentation, video, or image. Their simple nature makes them fantastic learning aids and visual cues.",{"type":76,"attrs":1270},{"id":78,"body":1271},[1272],{"_uid":1273,"emoji":34,"bgColor":47,"markdown":1274,"component":152},"i-720924ae-aa09-46b1-8425-b091536714c9","If you’re preparing an animated presentation, stand out from the crowd by including some captivating motion design.",{"type":98,"attrs":1276,"content":1277},{"level":168},[1278],{"text":1279,"type":59,"marks":1280},"Will your graphic be used for corporate branding purposes?",[1281],{"type":68},{"type":55,"content":1283},[1284],{"text":1285,"type":59},"If you answered no, then consider using animation. If you answered yes, it’s motion graphics for you.",{"type":55,"content":1287},[1288,1290,1294],{"text":1289,"type":59},"While the vivid and catchy nature of a cartoon or 3D object may be enticing, it can also be labeled as fantastical, distracting, or childlike, thereby making it ",{"text":1291,"type":59,"marks":1292},"unsuitable for certain projects",[1293],{"type":68},{"text":1295,"type":59}," or settings.",{"type":55,"content":1297},[1298,1300,1307],{"text":1299,"type":59},"That’s why we recommend using plain 2D graphics for a project that is rooted in professional settings such as an office, university, or informative website. You're probably already familiar with the ",{"text":1301,"type":59,"marks":1302},"2D corporate illustration style",[1303,1306],{"type":131,"attrs":1304},{"href":1305,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcorporate-illustrations",{"type":137},{"text":243,"type":59},{"type":55,"content":1309},[1310],{"text":1311,"type":59},"However, animation does have its place for some corporate purposes and can be particularly useful for training or when used in conjunction with motion graphics to make explainer videos.",{"type":76,"attrs":1313},{"id":78,"body":1314},[1315],{"src":1316,"_uid":1317,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FuGPXaDaNla0?feature=oembed","i-c91544cd-3070-4b9b-a436-51e9116fcc1c",{"type":98,"attrs":1319,"content":1320},{"level":100},[1321],{"text":1322,"type":59,"marks":1323},"Animation vs. motion graphics as a career",[1324],{"type":68},{"type":55,"content":1326},[1327,1329],{"text":1328,"type":59},"Hopefully, at this point in the article, you’ve realized that animation and motion design are different. So, it should be no surprise that they offe",{"text":1330,"type":59,"marks":1331},"r diverse and exciting career paths. ",[1332],{"type":68},{"type":55,"content":1334},[1335],{"text":1336,"type":59},"Here's a breakdown of some key roles and the skillsets needed to thrive in each:",{"type":98,"attrs":1338,"content":1339},{"level":168},[1340],{"text":1341,"type":59,"marks":1342},"Motion graphics careers",[1343],{"type":68},{"type":175,"content":1345},[1346,1381,1391],{"type":178,"content":1347},[1348],{"type":55,"content":1349},[1350,1358,1361,1363,1370,1372,1379],{"text":1351,"type":59,"marks":1352},"Motion graphics designer",[1353,1356,1357],{"type":131,"attrs":1354},{"href":1355,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fmotion-designer\u002F",{"type":68},{"type":137},{"text":325,"type":59,"marks":1359},[1360],{"type":68},{"text":1362,"type":59}," These artists create animated visuals for various purposes, like marketing videos, explainer videos, and title sequences. They require strong graphic design skills, an understanding of ",{"text":1364,"type":59,"marks":1365},"animation principles",[1366,1369],{"type":131,"attrs":1367},{"href":1368,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fprinciples-of-animation",{"type":137},{"text":1371,"type":59},", proficiency in motion graphics software, and the ability to communicate ideas visually so that they can bring graphic elements and ",{"text":1373,"type":59,"marks":1374},"any typography",[1375,1378],{"type":131,"attrs":1376},{"href":1377,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-text\u002F",{"type":137},{"text":1380,"type":59}," to life.",{"type":178,"content":1382},[1383],{"type":55,"content":1384},[1385,1389],{"text":1386,"type":59,"marks":1387},"3D motion graphics artist:",[1388],{"type":68},{"text":1390,"type":59}," This role requires 3D software expertise to create and animate 3D models for motion graphics projects. Skills in lighting, texturing, and rendering are also essential.",{"type":178,"content":1392},[1393],{"type":55,"content":1394},[1395,1399,1401,1408],{"text":1396,"type":59,"marks":1397},"Kinetic typographer:",[1398],{"type":68},{"text":1400,"type":59}," Specialists in animating text, ",{"text":1402,"type":59,"marks":1403},"kinetic typographers",[1404,1407],{"type":131,"attrs":1405},{"href":1406,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fkinetic-typography\u002F",{"type":137},{"text":1409,"type":59}," create engaging and informative text-based animations. They require strong typography skills, an understanding of animation principles, and proficiency in motion graphics software.",{"type":98,"attrs":1411,"content":1412},{"level":168},[1413],{"text":1091,"type":59,"marks":1414},[1415],{"type":68},{"type":175,"content":1417},[1418,1428,1447,1465],{"type":178,"content":1419},[1420],{"type":55,"content":1421},[1422,1426],{"text":1423,"type":59,"marks":1424},"Animator (2D or 3D):",[1425],{"type":68},{"text":1427,"type":59}," Animators bring characters and objects to life with movement and expression. They require strong drawing\u002Fmodeling skills, an understanding of animation principles (timing, spacing, etc.), and the ability to collaborate effectively.",{"type":178,"content":1429},[1430],{"type":55,"content":1431},[1432,1436,1438,1445],{"text":1433,"type":59,"marks":1434},"Character designer:",[1435],{"type":68},{"text":1437,"type":59}," ",{"text":1439,"type":59,"marks":1440},"Character designers",[1441,1444],{"type":131,"attrs":1442},{"href":1443,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcharacter-design\u002F",{"type":137},{"text":1446,"type":59}," are responsible for creating characters' visual identities. They need impressive drawing skills, an understanding of anatomy and character development, and the ability to translate ideas into visually appealing characters.",{"type":178,"content":1448},[1449],{"type":55,"content":1450},[1451,1455,1456,1463],{"text":1452,"type":59,"marks":1453},"Storyboarding artist:",[1454],{"type":68},{"text":1437,"type":59},{"text":1457,"type":59,"marks":1458},"Storyboard animation artists",[1459,1462],{"type":131,"attrs":1460},{"href":1461,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboarding-in-animation\u002F",{"type":137},{"text":1464,"type":59}," visually map out the narrative flow of an animation project. They require storytelling skills, the ability to translate scripts into visuals, and a good understanding of filmmaking techniques.",{"type":178,"content":1466},[1467],{"type":55,"content":1468},[1469,1473],{"text":1470,"type":59,"marks":1471},"Concept artist:",[1472],{"type":68},{"text":1474,"type":59}," Concept artists set the visual tone for an animation project, creating initial sketches and paintings of characters, environments, and props. They need a strong imagination, a broad knowledge of design principles, and the ability to translate ideas into compelling visuals.",{"type":55,"content":1476},[1477,1479,1486,1487,1494],{"text":1478,"type":59},"Breaking into either of these careers can be tough if you don’t have the correct skillset. There are ",{"text":1480,"type":59,"marks":1481},"plenty of animation tips",[1482,1485],{"type":131,"attrs":1483},{"href":1484,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-tips\u002F",{"type":137},{"text":1126,"type":59},{"text":1488,"type":59,"marks":1489},"various animation courses",[1490,1493],{"type":131,"attrs":1491},{"href":1492,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fanimation-courses\u002F",{"type":137},{"text":1495,"type":59}," available (free and paid) to help you brush up on anything you feel may be lacking.",{"type":55,"content":1497},[1498,1500,1504],{"text":1499,"type":59},"These resources are helpful for novice animators and motion graphic designers, and even those who consider themselves pros but want to ",{"text":1501,"type":59,"marks":1502},"expand their knowledge",[1503],{"type":68},{"text":1505,"type":59}," and keep their skills fresh.",{"type":98,"attrs":1507,"content":1508},{"level":168},[1509],{"text":1510,"type":59,"marks":1511},"Shared skills",[1512],{"type":68},{"type":55,"content":1514},[1515,1517,1521,1523,1530,1532,1539],{"text":1516,"type":59},"Both animation and motion graphics require a ",{"text":1518,"type":59,"marks":1519},"solid understanding of art fundamentals ",[1520],{"type":68},{"text":1522,"type":59},"(color theory, composition, etc.), ",{"text":1524,"type":59,"marks":1525},"strong creative skills",[1526,1529],{"type":131,"attrs":1527},{"href":1528,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-improve-creativity\u002F",{"type":137},{"text":1531,"type":59},", and visual storytelling. Excellent communication and collaboration skills are crucial for working effectively within ",{"text":1533,"type":59,"marks":1534},"creative teams",[1535,1538],{"type":131,"attrs":1536},{"href":1537,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fbusiness\u002Fsolutions\u002Fcreative-teams-design\u002F",{"type":137},{"text":243,"type":59},{"type":98,"attrs":1541,"content":1542},{"level":100},[1543],{"text":1544,"type":59,"marks":1545},"Key takeaways",[1546],{"type":68},{"type":55,"content":1548},[1549,1551,1555],{"text":1550,"type":59},"Whether you opt for a delightful animation or a sharp motion graphic, the most effective graphics enhance your project and yield results. Any animation that ",{"text":1552,"type":59,"marks":1553},"reaches its purpose",[1554],{"type":68},{"text":1556,"type":59}," (education, information, entertainment, etc.) is a successful design.‍",{"type":55,"content":1558},[1559,1561,1567],{"text":1560,"type":59},"Ready to take your graphic design creations to the next level? ",{"text":1119,"type":59,"marks":1562},[1563,1566],{"type":131,"attrs":1564},{"href":1565,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Flinearity.io\u002Fget-started",{"type":137},{"text":1568,"type":59}," puts all the design tools you need in your hands, whether you prefer creating on Mac, iPad, or iPhone.",{"type":55,"content":1570},[1571,1576],{"text":1128,"type":59,"marks":1572},[1573,1575],{"type":131,"attrs":1574},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":1577,"type":59}," removes the barrier between static design and animation. You can effortlessly add motion to your static graphics and create dynamic presentations, eye-catching marketing materials, or engaging announcement posts.",{"type":55,"content":1579},[1580,1582,1589],{"text":1581,"type":59},"Get started for free below, or check out our ",{"text":1583,"type":59,"marks":1584},"Pro and Org plans",[1585,1588],{"type":131,"attrs":1586},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fpricing\u002F",{"type":137},{"text":243,"type":59},{"type":76,"attrs":1591},{"id":78,"body":1592},[1593,1604,1607],{"_uid":1594,"image":1595,"title":828,"button":1600,"component":833,"description":834},"i-a9e2388c-0282-4070-8434-750983a2a5a0",[1596],{"_uid":1597,"image":1598,"imageAlt":39,"component":39},"47a2f329-4b30-4e76-878e-bac2d2221f16",{"id":825,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":826,"copyright":34,"fieldtype":36,"meta_data":1599,"is_external_url":16},{},[1601],{"_uid":1602,"icon":34,"link":1603,"size":90,"text":91,"type":92,"component":93},"c2334af9-37e3-4e5f-aec5-dc3958080d68",{"id":34,"url":87,"linktype":88,"fieldtype":89,"cached_url":87},{"lg":34,"md":34,"sm":34,"xl":1605,"xs":34,"xl2":34,"xl3":34,"_uid":1606,"initial":155,"component":156,"backgroundColor":157},"40","i-41b0276e-8ca1-49de-bc12-9ab4261f723a",{"_uid":1608,"component":1609,"questions":1610},"i-323fba5c-e136-41f6-a9b1-632ffa7b1514","BlogFaqSection",[1611,1612,1613,1614,1615,1616],"a857e6eb-2397-438e-8cbe-ec4dfcc25f67","11268a7b-e0f2-46b1-9df2-b4d91276456a","032fa9c0-3ef0-40dc-919f-544dc283bae2","4d0c1b30-8e41-4c2d-a7e4-a32c5fc627e3","6b0a4207-890d-4394-9eff-0d6299ca80aa","52182f27-143d-4d8b-b234-586d9f35bcae","RichtextComponent","BlogPage",{"id":1620,"alt":44,"name":34,"focus":34,"title":44,"source":34,"filename":1621,"copyright":34,"fieldtype":36,"meta_data":1622,"is_external_url":16},18932104,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F9c29738ea2\u002Fmotion-graphics-vs-animation_thumbnail.png",{},{"id":1624,"filename":1625,"fieldtype":36,"is_external_url":16},18540915,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fbbbc97a1d4\u002Fmotion-graphics-vs-animation-newblogcover.png","Your Next Career Move: Motion Graphics vs. Animation","2024-05-16 12:46","In this article, we break down the differences, applications, and strengths of motion graphics and animation.","motion-graphics-vs-animation","blog\u002Fmotion-graphics-vs-animation",490,[],529362778,"417d1404-4b44-41d5-bce6-c08d40092271","2024-12-09T16:05:40.448Z","default",[],{"id":134,"alt":134,"name":34,"focus":134,"title":134,"source":134,"filename":34,"copyright":134,"fieldtype":36,"meta_data":1639},{},"education","design-resources","blog\u002Ftag\u002Fdesign-resources",-10,[],529362804,"c8de2843-2dc2-4eff-b815-927828742f67","2024-12-09T16:05:25.762Z",[],"961ab157-1ecd-4898-b680-b82cf8d76ff3",[1651],{"_uid":1652,"image":1653,"imageAlt":38,"component":39},"75a74c70-1adf-430c-ab70-55aa29625267",{"id":1654,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1655,"copyright":34,"fieldtype":36,"meta_data":1656,"is_external_url":16},17776046,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fx\u002F99263dc0a0\u002Fvector-logo-design-cover.avif",{},"Vector logo design: Why you should use vector graphics",[1659],{"name":1660,"created_at":1661,"published_at":1662,"updated_at":1663,"id":1664,"uuid":1665,"content":1666,"slug":1677,"full_slug":1678,"sort_by_date":134,"position":1679,"tag_list":1680,"is_startpage":16,"parent_id":1681,"meta_data":134,"group_id":1682,"first_published_at":1683,"release_id":134,"lang":1636,"path":134,"alternates":1684,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"Ben Barnhart","2024-08-15T11:50:35.957Z","2026-09-05T00:11:16.902Z","2026-09-05T00:11:16.912Z",536119243,"73c16816-b6c3-450e-b946-28850c043cb6",{"_uid":1667,"name":1660,"image":1668,"socials":1672,"position":1673,"component":1674,"description":1675,"otherAuthors":1676},"cf631716-3540-49e3-8c64-f25a28dce094",{"id":1669,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1670,"copyright":34,"fieldtype":36,"meta_data":1671,"is_private":16,"is_external_url":16},17014174,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1320x1388\u002F1306506725\u002Fscreen-shot-2023-05-24-at-14-54-28.png",{},[],"Content Lead","AuthorPage","Ben is a Content Lead for Linearity living in Berlin. His hobbies include board games, cooking, reading, and writing.\n\n",[],"ben-barnhart","blog\u002Fauthor\u002Fben-barnhart",10,[],536121488,"faf027a3-1d0d-45c5-a705-60465ed97628","2024-12-09T16:05:25.397Z",[],{"id":1686,"alt":1687,"name":34,"focus":34,"title":1687,"source":34,"filename":1688,"copyright":34,"fieldtype":36,"meta_data":1689,"is_external_url":16},18932196,"Vector logo design: Why you should use vector graphics | Linearity","\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002Fb616ef58c6\u002Fvector-logo-design_widget.png",{},[1691],{"_uid":1692,"content":1693,"component":1617},"d3064e62-6389-4b32-9805-0e58303e11ae",{"type":52,"content":1694},[1695,1699,1703,1710,1714,1718,1724,1731,1738,1751,1761,1769,1786,1792,1802,1812,1827,1834,1843,1851,1861,1888,1916,1922,1926,1933,1937,1952,1965,1979,1989,2000,2028,2032,2036,2046,2053,2063,2076,2092,2105,2119,2135,2159,2166,2179,2186,2196,2209,2213,2231,2238,2244,2251,2258,2268,2272,2278,2285,2289,2295,2305,2311,2315,2319,2347,2354,2373,2386,2392,2400,2410,2417,2421,2471,2478,2487,2493,2507,2525,2535,2542],{"type":55,"content":1696},[1697],{"text":1698,"type":59},"Whether you’re a designer, a marketer, or creative, there’s one thing you need to be sure of. You must fully understand the difference between the features of raster and vector images and why vectors are better for certain applications.",{"type":55,"content":1700},[1701],{"text":1702,"type":59},"Your brand’s image depends on it.",{"type":76,"attrs":1704},{"id":1705,"body":1706},"1eadfbce-ea37-4712-8546-662daf6f2be7",[1707],{"_uid":1708,"emoji":34,"bgColor":47,"markdown":1709,"component":152},"i-22a8d8d8-e735-4e76-a4ff-a56c6206efdd","Raster graphics and vector graphics serve entirely different purposes and objectives. Raster files are typically used in photography and online applications, while [vectors are primarily used](https:\u002F\u002Fwww.linearity.io\u002Facademy\u002Ftutorials\u002Fdesign-theory\u002Fwhy-drawing-with-vectors\u002F) in branding, logos, and icons.",{"type":55,"content":1711},[1712],{"text":1713,"type":59},"This guide lists the major reasons a vector-based logo is the right choice for your brand.",{"type":55,"content":1715},[1716],{"text":1717,"type":59},"To learn how to create one quickly, check out the video tutorial below.",{"type":76,"attrs":1719},{"id":1705,"body":1720},[1721],{"src":1722,"_uid":1723,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5xEVMlmEkBE","i-445d2811-8e7e-48a1-900b-e48ccda486bf",{"type":98,"attrs":1725,"content":1726},{"level":100},[1727],{"text":1728,"type":59,"marks":1729},"Why choose vector logo design?",[1730],{"type":68},{"type":98,"attrs":1732,"content":1733},{"level":168},[1734],{"text":1735,"type":59,"marks":1736},"1. A vector logo is scalable",[1737],{"type":68},{"type":55,"content":1739},[1740,1742,1749],{"text":1741,"type":59},"Unlike raster artwork, ",{"text":1743,"type":59,"marks":1744},"vector images",[1745,1748],{"type":131,"attrs":1746},{"href":1747,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fwhat-is-vector-art\u002F",{"type":137},{"text":1750,"type":59}," are created using mathematical paths and points, meaning they aren’t limited by pixel resolution. ",{"type":55,"content":1752},[1753,1755,1759],{"text":1754,"type":59},"A vector’s biggest advantage over its raster graphics rival is its ",{"text":1756,"type":59,"marks":1757},"infinite scalability",[1758],{"type":68},{"text":1760,"type":59},". Vector logos can be scaled infinitely to fit large print design needs or scaled down to fit smaller requirements. ",{"type":55,"content":1762},[1763,1767],{"text":1764,"type":59,"marks":1765},"Why is that important? ",[1766],{"type":124},{"text":1768,"type":59},"Vectors are a lifesaver when your logo needs to fit a small business card, a large display poster, or a billboard.",{"type":55,"content":1770},[1771,1778,1780,1784],{"text":1772,"type":59,"marks":1773},"Mathematical formulas",[1774,1777],{"type":131,"attrs":1775},{"href":1776,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbezier-curves\u002F",{"type":137},{"text":1779,"type":59}," underly the shapes in a vector. When you resize a vector logo, the software simply recalculates these formulas. Therefore, brand logos can be scaled in either direction (up or down) without seeing any ",{"text":1781,"type":59,"marks":1782},"resolution loss",[1783],{"type":68},{"text":1785,"type":59},". The sharp edges in your original vector logo will remain crisp even when zoomed in or scaled to outrageous dimensions. ",{"type":76,"attrs":1787},{"id":1705,"body":1788},[1789],{"_uid":1790,"emoji":34,"bgColor":47,"markdown":1791,"component":152},"i-d3b1e219-e490-40ed-beac-389a7cf01cee","A single vector file can be used for high-resolution print materials like brochures and billboards while maintaining its crispness for website icons and social media graphics.",{"type":55,"content":1793},[1794,1796,1800],{"text":1795,"type":59},"Plus, the colors in vector logos are defined using specific color codes. This ensures consistent and accurate color representation regardless of the size. No more blurry or pixelated colors that cheapen the logo’s appearance. All in all, this means that your brand identity remains ",{"text":1797,"type":59,"marks":1798},"sharp and professional ",[1799],{"type":68},{"text":1801,"type":59},"across all sizes.",{"type":55,"content":1803},[1804,1806,1810],{"text":1805,"type":59},"In ",{"text":1119,"type":59,"marks":1807},[1808],{"type":131,"attrs":1809},{"href":1123,"uuid":134,"anchor":134,"target":135,"linktype":88},{"text":1811,"type":59},", you can scale things by activating the “Scale Mode” inside the Selection Tool. Additionally, you can change the Pivot Point position to drive the direction of your scaling.",{"type":76,"attrs":1813},{"id":1705,"body":1814},[1815],{"_uid":1816,"title":82,"button":1817,"component":94,"description":95,"backgroundColor":96},"i-3999ab2a-cfef-4d73-8c2a-6d0a5b018d4b",[1818],{"_uid":1819,"icon":34,"link":1820,"size":90,"text":91,"type":92,"component":93},"6b56318d-c20a-4b60-aaa3-839c99417e61",{"id":1821,"url":34,"linktype":1822,"fieldtype":89,"cached_url":1823,"story":1824},"11ae4382-cb78-4cd7-8a2e-7a3849ab3cd8","story","download",{"name":1825,"id":1826,"uuid":1821,"slug":1823,"url":1823,"full_slug":1823,"_stopResolving":1094},"App download page",485643018,{"type":98,"attrs":1828,"content":1829},{"level":168},[1830],{"text":1831,"type":59,"marks":1832},"2. A vector logo is easily editable",[1833],{"type":68},{"type":55,"content":1835},[1836,1838,1842],{"text":1837,"type":59},"To make things even better, vector logo designs are ",{"text":1839,"type":59,"marks":1840},"easily editable",[1841],{"type":68},{"text":243,"type":59},{"type":55,"content":1844},[1845,1849],{"text":1846,"type":59,"marks":1847},"Design iterations",[1848],{"type":68},{"text":1850,"type":59}," can be a painstaking process with multiple ideas popping up, being tried, and then shot down or implemented. Maybe you want to change the color of your logo or rearrange some of its components. It's only natural to make changes simply and straightforwardly during this cycle.",{"type":55,"content":1852},[1853,1855,1859],{"text":1854,"type":59},"With vector logos, you can ",{"text":1856,"type":59,"marks":1857},"update your brand colors",[1858],{"type":68},{"text":1860,"type":59}," easily. Simply adjust the color codes within the design software. There’s no need to re-color individual pixels or recreate the entire logo.",{"type":76,"attrs":1862},{"id":1705,"body":1863},[1864],{"_uid":1865,"asset":1866,"content":1884,"markdown":1885,"component":1886,"disclaimer":1887,"rightAlign":16},"i-60fc6251-eec7-4305-aa93-50af460caa4d",[1867],{"_uid":1868,"asset":1869,"component":1882,"description":1883},"2dda8e74-639d-409d-a734-42aa64092d1b",[1870],{"_uid":1871,"asset":1872,"device":1880,"component":1881},"03b94731-4c03-4d8f-bb52-2e5477ce50a0",[1873],{"_uid":1874,"image":1875,"imageAlt":1879,"component":39},"6d095235-12c0-461e-bf3c-759779d0ff0d",{"id":1876,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1877,"copyright":34,"fieldtype":36,"meta_data":1878,"is_external_url":16},17776060,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F800x600\u002F41c30f3938\u002F5ebe605b1aa84aa4acf999cf_logo-lamaartlab-animation.gif",{},"Blog Image","none","DeviceMockup","BlogComponentImage","Logo animation by [@lamaartlab](https:\u002F\u002Fwww.instagram.com\u002Flamaartlab\u002F)","If you need to tweak a specific shape or element in a logo, vector design tools provide **precise control** over paths and anchor points.\n\nThis allows you to refine lines, adjust curves, or even completely reshape elements within the logo for a seamless and professional refresh.\n\nIf you find a new font that better reflects your brand, you can easily swap out the existing typeface with a new one while maintaining the look of your design.",[],"BlogLeftRightImageWithText",[],{"type":55,"content":1889},[1890,1895,1899,1904,1911],{"text":655,"type":59,"marks":1891},[1892],{"type":520,"attrs":1893},{"color":1894},"#202020",{"text":1896,"type":59,"marks":1897},"editing flexibility",[1898],{"type":68},{"text":1900,"type":59,"marks":1901}," allows you to easily change and experiment with your ",[1902],{"type":520,"attrs":1903},{"color":1894},{"text":1905,"type":59,"marks":1906},"brand identity",[1907,1910],{"type":131,"attrs":1908},{"href":1909,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fbrand-identity-design\u002F",{"type":137},{"text":1912,"type":59,"marks":1913},", keeping your logo relevant and reflecting any brand evolution.",[1914],{"type":520,"attrs":1915},{"color":1894},{"type":76,"attrs":1917},{"id":1705,"body":1918},[1919],{"_uid":1920,"emoji":34,"bgColor":47,"markdown":1921,"component":152},"i-fa48abee-a95c-4cf8-9ad9-f48538643f7d","In vector-based programs like Linearity Curve, you can quickly change the [color values](https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fcolor-theory\u002F) in RGB or HSB, insert a specific HEX code, or select your preferred choice using the color well. Learn how to choose colors for your designs.",{"type":55,"content":1923},[1924],{"text":1925,"type":59},"This ability to make corrections or alter the logo is essential when dealing with clients or operating in a fast-paced, deadline-driven work environment.",{"type":98,"attrs":1927,"content":1928},{"level":168},[1929],{"text":1930,"type":59,"marks":1931},"3. A vector logo has many export options",[1932],{"type":68},{"type":55,"content":1934},[1935],{"text":1936,"type":59},"Once you’ve created your perfect vector logo, it’s time to show it to the world. When working in vector-based programs, you can easily export a single vector logo to any vector or raster format as needed.",{"type":76,"attrs":1938},{"id":1705,"body":1939},[1940],{"_uid":1941,"asset":1942,"component":1882,"description":34},"i-58c1e6c9-829d-45a5-95d5-35a29804902f",[1943],{"_uid":1944,"asset":1945,"device":1880,"component":1881},"511d5e00-5399-4653-a35d-97322ddd9f45",[1946],{"_uid":1947,"image":1948,"imageAlt":1879,"component":39},"26d40ecf-ffd1-4b18-a1f6-69d6cb902803",{"id":1949,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":1950,"copyright":34,"fieldtype":36,"meta_data":1951,"is_external_url":16},17776081,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1000x625\u002F5683e0dd69\u002Flinearity-export-options-1.webp",{},{"type":55,"content":1953},[1954,1956,1963],{"text":1955,"type":59},"For instance, in Linearity Curve, to ",{"text":1957,"type":59,"marks":1958},"export any vector logo",[1959,1962],{"type":131,"attrs":1960},{"href":1961,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Flearn\u002Fexport",{"type":137},{"text":1964,"type":59}," to any vector or raster format, you just have to tap the Export button and select the format you prefer to export to. The possibilities are:",{"type":175,"content":1966},[1967,1973],{"type":178,"content":1968},[1969],{"type":55,"content":1970},[1971],{"text":1972,"type":59},".jpg or .png to export as a raster graphic",{"type":178,"content":1974},[1975],{"type":55,"content":1976},[1977],{"text":1978,"type":59},".svg, .pdf, .ai, or .curve to keep exporting a vector-based document.",{"type":55,"content":1980},[1981,1983,1987],{"text":1982,"type":59},"These formats are ",{"text":1984,"type":59,"marks":1985},"ideal for exporting",[1986],{"type":68},{"text":1988,"type":59}," the final draft of your logo and sending a brand package to clients, media, or publishers.",{"type":55,"content":1990},[1991,1993,1999],{"text":1992,"type":59},"Linearity Curve includes tons of royalty-free vector icons and templates in the ",{"text":1994,"type":59,"marks":1995},"Template library",[1996],{"type":131,"attrs":1997},{"href":1998,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Ficons",{"text":243,"type":59},{"type":76,"attrs":2001},{"id":1705,"body":2002},[2003],{"_uid":2004,"cards":2005,"component":553},"i-d03d39fb-c9d7-411b-9230-07db3a4b2d97",[2006,2017],{"_uid":2007,"image":2008,"button":2012,"component":541},"89206054-7d33-46cd-a8af-74ef5a0312e2",{"id":2009,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2010,"copyright":34,"fieldtype":36,"meta_data":2011,"is_external_url":16},17776090,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1395x1020\u002Fb5dd725f67\u002Ffilters_format-webp-_quality-75.webp",{},[2013],{"_uid":2014,"icon":34,"link":2015,"size":90,"text":540,"type":92,"component":93},"25915177-98a3-4143-bec5-767bdc2e60c9",{"id":34,"url":2016,"linktype":88,"fieldtype":89,"cached_url":2016},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fdesign-assets\u002Fproductivity-icons\u002F",{"_uid":2018,"image":2019,"button":2023,"component":541},"aaa8a8c1-6421-4464-bbae-02deae14f3ac",{"id":2020,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2021,"copyright":34,"fieldtype":36,"meta_data":2022,"is_external_url":16},17776089,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1395x1020\u002F6efa1c813d\u002Ffilters_format-webp-_quality-75-1.webp",{},[2024],{"_uid":2025,"icon":34,"link":2026,"size":90,"text":540,"type":92,"component":93},"f0edc041-0fd6-47e3-8e2d-805f3d3a95a1",{"id":34,"url":2027,"linktype":88,"fieldtype":89,"cached_url":2027},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fdesign-assets\u002Fearth-day\u002F",{"type":55,"content":2029},[2030],{"text":2031,"type":59},"If you want to send a draft of your vector logo or other design elements, export it in a raster format. Many clients can’t access vector-based software and won’t be able to open native vector files. Linearity Curve, available on iPad, iPhone, and Mac, will allow you to do this easily.",{"type":55,"content":2033},[2034],{"text":2035,"type":59},"Remember that raster-based images can (and will) lose quality when enlarged. Use them only for web applications where a smaller file size is crucial for faster load times, and slight quality loss is acceptable.",{"type":55,"content":2037},[2038,2040,2044],{"text":2039,"type":59},"On Mac, you can click on ",{"text":2041,"type":59,"marks":2042},"File > Export to >",[2043],{"type":68},{"text":2045,"type":59},", and within the dropdown menu, you can choose your desired file type.",{"type":98,"attrs":2047,"content":2048},{"level":168},[2049],{"text":2050,"type":59,"marks":2051},"4. A vector logo is versatile",[2052],{"type":68},{"type":55,"content":2054},[2055,2057,2061],{"text":2056,"type":59},"One of the greatest strengths of vector logos is their versatility. They ",{"text":2058,"type":59,"marks":2059},"seamlessly adapt",[2060],{"type":68},{"text":2062,"type":59}," to various applications, ensuring consistency for your brand.",{"type":55,"content":2064},[2065,2067,2074],{"text":2066,"type":59},"Whether you’re using the logo for a printed flyer or a web banner, the ",{"text":2068,"type":59,"marks":2069},"color scheme",[2070,2073],{"type":131,"attrs":2071},{"href":2072,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flogo-color-scheme\u002F",{"type":137},{"text":2075,"type":59},", fonts, and shapes of vector logos will display accurately, ensuring a unified brand image across all platforms.",{"type":55,"content":2077},[2078,2080,2084,2086,2091],{"text":2079,"type":59},"The true beauty of vector logos extends beyond static applications. Their clean lines and shapes make them ",{"text":2081,"type":59,"marks":2082},"ideal for animation",[2083],{"type":68},{"text":2085,"type":59}," using tools like ",{"text":1128,"type":59,"marks":2087},[2088,2090],{"type":131,"attrs":2089},{"href":1132,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":243,"type":59},{"type":55,"content":2093},[2094,2096,2103],{"text":2095,"type":59},"This opens doors for creating engaging logo animations for websites, presentations, and even social media. An ",{"text":2097,"type":59,"marks":2098},"animated logo",[2099,2102],{"type":131,"attrs":2100},{"href":2101,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-animate-a-logo\u002F",{"type":137},{"text":2104,"type":59}," can add a dynamic touch to your brand identity and grab your audience's attention.",{"type":76,"attrs":2106},{"id":1705,"body":2107},[2108],{"_uid":2109,"muted":16,"title":34,"autoPlay":16,"wistiaId":34,"component":2110,"videoFoam":16,"bunnyVideo":2111,"aspectRatio":34,"disableLazyload":16,"playbackRateControl":16},"i-3639c59c-ce93-4c03-b6c4-846f6acc2a31","WistiaVideo",{"id":2112,"title":2113,"width":2114,"height":2115,"length":2116,"thumbnail":2117,"videoLibraryId":2118},"ed488234-59c3-48ec-8148-5b43b1bf9f13","linearity_move___promo_video_cok31jz6if_",1920,1080,42,"https:\u002F\u002Fvz-70a2c6eb-cd5.b-cdn.net\u002Fed488234-59c3-48ec-8148-5b43b1bf9f13\u002Fthumbnail.jpg","398218",{"type":55,"content":2120},[2121,2126,2130],{"text":2122,"type":59,"marks":2123},"Using vector logos streamlines brand management. With a single master file, you eliminate the need to create different logo variations for different mediums. This ",[2124],{"type":520,"attrs":2125},{"color":522},{"text":2127,"type":59,"marks":2128},"simplifies the design process",[2129],{"type":68},{"text":2131,"type":59,"marks":2132}," and ensures consistency across all marketing materials. ",[2133],{"type":520,"attrs":2134},{"color":522},{"type":76,"attrs":2136},{"id":1705,"body":2137},[2138,2141,2144],{"_uid":2139,"emoji":34,"bgColor":47,"markdown":2140,"component":152},"i-adaf5e68-2214-41d2-a301-c1f90bfb410f","Imagine managing and updating logo versions for print, web, and social media—a nightmare. Vector logos take away this hassle.",{"lg":34,"md":34,"sm":34,"xl":34,"xs":34,"xl2":34,"xl3":34,"_uid":2142,"initial":2143,"component":156,"backgroundColor":157},"i-d3b6916e-988a-4cc9-94fd-b1302c6b2e27","60",{"_uid":2145,"image":2146,"title":828,"button":2154,"component":833,"description":834},"i-bdf567bb-de50-46e8-89db-87389aeb1e8e",[2147],{"_uid":2148,"image":2149,"imageAlt":2153,"component":39},"5c041688-61c8-4139-81b6-ce27b0215f18",{"id":2150,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2151,"copyright":34,"fieldtype":36,"meta_data":2152,"is_external_url":16},17038841,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F688x488\u002F227fdf4e1c\u002Fsnippet-banner-image.png",{},"CTA Image",[2155],{"_uid":2156,"icon":34,"link":2157,"size":90,"text":91,"type":92,"component":93},"e84a85e5-d124-4efb-858a-5244232642c9",{"id":1821,"url":34,"linktype":1822,"fieldtype":89,"cached_url":1823,"story":2158},{"name":1825,"id":1826,"uuid":1821,"slug":1823,"url":1823,"full_slug":1823,"_stopResolving":1094},{"type":98,"attrs":2160,"content":2161},{"level":100},[2162],{"text":2163,"type":59,"marks":2164},"How to create a vector logo",[2165],{"type":68},{"type":55,"content":2167},[2168,2170,2177],{"text":2169,"type":59},"Creating a vector logo isn’t that dissimilar to ",{"text":2171,"type":59,"marks":2172},"creating any logo",[2173,2176],{"type":131,"attrs":2174},{"href":2175,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fhow-to-make-a-logo\u002F",{"type":137},{"text":2178,"type":59},". There are four stages to creating a vector logo, and here’s the breakdown: ",{"type":98,"attrs":2180,"content":2181},{"level":168},[2182],{"text":2183,"type":59,"marks":2184},"Concept development",[2185],{"type":68},{"type":55,"content":2187},[2188,2190,2194],{"text":2189,"type":59},"Brainstorming is where the magic begins. Gather your thoughts and ",{"text":2191,"type":59,"marks":2192},"research competitor logos",[2193],{"type":68},{"text":2195,"type":59}," for inspiration. Consider your brand’s values, target audience, and overall message.",{"type":55,"content":2197},[2198,2200,2207],{"text":2199,"type":59},"Get some ideas on the ",{"text":2201,"type":59,"marks":2202},"type of logo",[2203,2206],{"type":131,"attrs":2204},{"href":2205,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Ftypes-of-logos\u002F",{"type":137},{"text":2208,"type":59}," you’re interested in, sketch them out, and explore all the different directions.",{"type":55,"content":2210},[2211],{"text":2212,"type":59},"Once you have a pool of ideas, narrow down your options and refine the most promising ones. Get feedback from your colleagues, stakeholders, or potential customers so that you can be guaranteed that your logo looks great and resonates with your target audience.",{"type":55,"content":2214},[2215,2217,2221,2223,2229],{"text":2216,"type":59},"Most importantly, keep your logo design ",{"text":2218,"type":59,"marks":2219},"simple, memorable, and iconic",[2220],{"type":68},{"text":2222,"type":59},". ",{"text":2224,"type":59,"marks":2225},"Research has proven",[2226],{"type":131,"attrs":2227},{"href":2228,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flogo-statistics\u002F",{"text":2230,"type":59}," that these are the logos that stick in consumers' minds.",{"type":98,"attrs":2232,"content":2233},{"level":168},[2234],{"text":2235,"type":59,"marks":2236},"Find your designer",[2237],{"type":68},{"type":76,"attrs":2239},{"id":1705,"body":2240},[2241],{"_uid":2242,"emoji":34,"bgColor":47,"markdown":2243,"component":152},"i-ac6a54a3-17e2-4dd5-8953-7f009f446467","Unless you have an in-house designer or some serious design skills yourself, you’ll need to find someone else to do the hard work for you.",{"type":55,"content":2245},[2246],{"text":2247,"type":59,"marks":2248},"Websites like Upwork or Fiverr offer a huge selection of freelance graphic designers specializing in logo creation. This can be a cost-effective option, but be careful when screening them. Reviewing their portfolios is key to finding a designer that aligns with your vision—everyone has their style.",[2249],{"type":520,"attrs":2250},{"color":522},{"type":76,"attrs":2252},{"id":1705,"body":2253},[2254],{"_uid":2255,"source":2256,"component":2257},"i-fad47872-fa8b-4ff4-8d70-97cfcbdee548","\u003Ciframe class=\"instagram-media instagram-media-rendered\" id=\"instagram-embed-0\" src=\"https:\u002F\u002Fwww.instagram.com\u002Fp\u002FC2by8jvK6yG\u002Fembed\u002Fcaptioned\u002F?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.linearity.io&amp;rp=%2Fblog%2Fvector-logo-design%2F#%7B%22ci%22%3A0%2C%22os%22%3A1986.3999999985099%2C%22ls%22%3A1025.5%2C%22le%22%3A1983.199999999255%7D\" allowtransparency=\"true\" allowfullscreen=\"true\" frameborder=\"0\" height=\"1086\" data-instgrm-payload-id=\"instagram-media-payload-0\" scrolling=\"no\" style=\"background: white; max-width: 540px; width: calc(100% - 2px); border-radius: 3px; border: 1px solid rgb(219, 219, 219); box-shadow: none; display: block; margin: 0px 0px 12px; min-width: 326px; padding: 0px;\">\u003C\u002Fiframe>","EmbedComponent",{"type":55,"content":2259},[2260,2262,2266],{"text":2261,"type":59},"You can also ",{"text":2263,"type":59,"marks":2264},"partner with a design agency",[2265],{"type":68},{"text":2267,"type":59},". This offers the benefit of a team approach, enhanced collaboration, and access to multiple experienced professionals at once. Expect higher fees than freelancers but gain access to more creative expertise and project management.",{"type":55,"content":2269},[2270],{"text":2271,"type":59},"Remember to keep your communication clear and to provide a definite design brief that explains exactly what you’re looking for. Whether you’re working with a freelancer or an agency, you must effectively communicate your brand vision and what you expect the logo to look like.",{"type":76,"attrs":2273},{"id":1705,"body":2274},[2275],{"_uid":2276,"emoji":34,"bgColor":47,"markdown":2277,"component":152},"i-4c72ab1a-d984-4c9f-9086-9b2bde4d2ad0","Keen to be **your own logo designer**? Then you need a powerful and easy-to-use [vector logo maker](https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Flogo-maker\u002F) like Linearity Curve.",{"type":98,"attrs":2279,"content":2280},{"level":168},[2281],{"text":2282,"type":59,"marks":2283},"Sketching and iteration",[2284],{"type":68},{"type":55,"content":2286},[2287],{"text":2288,"type":59},"Now it’s time to put your pen to paper—or at least for your designer to do so. Here’s where you get hands-on. ",{"type":76,"attrs":2290},{"id":1705,"body":2291},[2292],{"_uid":2293,"emoji":34,"bgColor":47,"markdown":2294,"component":152},"i-ecc5c9eb-e9ce-4163-97aa-0f0125688798","Sketch your chosen concept and explore different shapes, layouts, and typography variations.",{"type":55,"content":2296},[2297,2299,2303],{"text":2298,"type":59},"Sketching allows you to",{"text":2300,"type":59,"marks":2301}," visualize your logo",[2302],{"type":68},{"text":2304,"type":59}," in various contexts. Try incorporating it into mockups of business cards, website headers, or even product packaging. This can help you assess the logo’s functionality, how it interacts with your other design elements, and how it looks in various contexts.",{"type":76,"attrs":2306},{"id":1705,"body":2307},[2308],{"src":2309,"_uid":2310,"component":161},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FwyEeQsXlBic","i-f3f9e25b-abf8-4eef-bb62-a6598cb4d34e",{"type":55,"content":2312},[2313],{"text":2314,"type":59},"Sketching and iterating help you better understand your logo concept and what you want. As you explore different options, you’ll understand what works and what doesn’t. Don’t be afraid to experiment.",{"type":55,"content":2316},[2317],{"text":2318,"type":59},"For a creative spark and to accelerate your logo turnaround time, check out some logo templates. Not only are they designed by professionals, but template-based designs can drastically increase your design productivity.",{"type":76,"attrs":2320},{"id":1705,"body":2321},[2322],{"_uid":2323,"cards":2324,"component":553},"i-95ebd3ce-db58-48cb-abfe-671234285e4b",[2325,2336],{"_uid":2326,"image":2327,"button":2331,"component":541},"cff0e593-1ad9-41e7-9d59-76d700790b96",{"id":2328,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2329,"copyright":34,"fieldtype":36,"meta_data":2330,"is_external_url":16},17776175,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F287x510\u002Fe959ec1fbf\u002Ffilters_format-webp-_quality-75-2.webp",{},[2332],{"_uid":2333,"icon":34,"link":2334,"size":90,"text":540,"type":92,"component":93},"a89f1098-aabc-414e-b258-0ed833516dcc",{"id":34,"url":2335,"linktype":88,"fieldtype":89,"cached_url":2335},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fbusiness-cards\u002Fthink-logic-business-card\u002F",{"_uid":2337,"image":2338,"button":2342,"component":541},"3832b7af-3128-4bd0-9277-9e7216bfa339",{"id":2339,"alt":34,"name":34,"focus":34,"title":34,"source":34,"filename":2340,"copyright":34,"fieldtype":36,"meta_data":2341,"is_external_url":16},17776174,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F287x510\u002Fd0b02d47f4\u002Ffilters_format-webp-_quality-75-3.webp",{},[2343],{"_uid":2344,"icon":34,"link":2345,"size":90,"text":540,"type":92,"component":93},"a0f42875-2d92-423e-8491-2e9c1d1106b6",{"id":34,"url":2346,"linktype":88,"fieldtype":89,"cached_url":2346},"https:\u002F\u002Fwww.linearity.io\u002Ftemplates\u002Fbusiness-templates\u002Fbusiness-cards\u002Fhome-decor\u002F",{"type":98,"attrs":2348,"content":2349},{"level":168},[2350],{"text":2351,"type":59,"marks":2352},"Digitize the design",[2353],{"type":68},{"type":55,"content":2355},[2356,2358,2365,2367,2371],{"text":2357,"type":59},"While creating a logo can be done with ",{"text":2359,"type":59,"marks":2360},"basic design tools",[2361,2364],{"type":131,"attrs":2362},{"href":2363,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fgraphic-design-software\u002F",{"type":137},{"text":2366,"type":59},",",{"text":2368,"type":59,"marks":2369}," professional vector design software",[2370],{"type":68},{"text":2372,"type":59},", like Linearity Curve or Adobe Illustrator, offers multiple benefits.",{"type":55,"content":2374},[2375,2377,2384],{"text":2376,"type":59},"These ",{"text":2378,"type":59,"marks":2379},"vector logo makers",[2380,2383],{"type":131,"attrs":2381},{"href":2382,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Flogo-maker\u002F",{"type":137},{"text":2385,"type":59}," provide an enticing set of features like path editing tools, precise color controls, and the ability to create multiple design elements to streamline the process.",{"type":76,"attrs":2387},{"id":1705,"body":2388},[2389],{"_uid":2390,"emoji":34,"bgColor":47,"markdown":2391,"component":152},"i-f85c9b1b-bea2-4c5f-868a-f3b088a3b441","The time has come to turn your sketches into digital vector shapes. ",{"type":55,"content":2393},[2394,2396],{"text":2395,"type":59},"Start by defining the background for your logo. Using the appropriate path tools, begin recreating the shapes from your sketch. This might involve using basic shapes like rectangles and circles for some elements and the pen tool for ",{"text":2397,"type":59,"marks":2398},"more intricate details.",[2399],{"type":68},{"type":55,"content":2401},[2402,2404,2408],{"text":2403,"type":59},"As you build each shape, use the anchor points to fine-tune curves and ensure the digital version perfectly reflects (",{"text":2405,"type":59,"marks":2406},"or looks better than",[2407],{"type":124},{"text":2409,"type":59},") your sketch. Once the shapes are defined, add colors to each element. Finally, the design software’s alignment tools position elements and balance the composition. ",{"type":98,"attrs":2411,"content":2412},{"level":100},[2413],{"text":2414,"type":59,"marks":2415},"Tips for creating a great vector logo",[2416],{"type":68},{"type":55,"content":2418},[2419],{"text":2420,"type":59},"A well-designed vector logo is a powerful tool for building brand recognition and establishing your brand identity. However, not every vector logo is as effective as the next. Here are our three  top tips for crafting your own:",{"type":175,"content":2422},[2423,2442,2461],{"type":178,"content":2424},[2425],{"type":55,"content":2426},[2427,2431,2433,2440],{"text":2428,"type":59,"marks":2429},"Start with a strong concept: ",[2430],{"type":68},{"text":2432,"type":59},"A good logo starts with a ",{"text":2434,"type":59,"marks":2435},"clear and memorable idea",[2436,2439],{"type":131,"attrs":2437},{"href":2438,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Flogo-ideas\u002F",{"type":137},{"text":2441,"type":59}," showing your brand's identity. This concept should visually communicate what your brand stands for and resonate with your target audience. Brainstorming, sketching, and exploring different design directions are important steps in developing a strong foundation for your logo.",{"type":178,"content":2443},[2444],{"type":55,"content":2445},[2446,2450,2452,2459],{"text":2447,"type":59,"marks":2448},"Keep it simple, stupid (K.I.S.S):",[2449],{"type":68},{"text":2451,"type":59}," Simplicity is key in ",{"text":2453,"type":59,"marks":2454},"effective logo design",[2455,2458],{"type":131,"attrs":2456},{"href":2457,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Flogos\u002F",{"type":137},{"text":2460,"type":59},". Avoid cluttering your logo with too many elements, intricate details, or overwhelming color combinations. Instead, focus on clean lines, recognizable shapes, and a tailored color palette. A simple, clear design will be easier to remember and reproduce across various mediums.",{"type":178,"content":2462},[2463],{"type":55,"content":2464},[2465,2469],{"text":2466,"type":59,"marks":2467},"Consider your target audience:",[2468],{"type":68},{"text":2470,"type":59}," A logo should emotionally connect to your target audience. Think about the demographics, values, and interests of your ideal customers. What kind of imagery and colors would they like? Understanding your target audience will help you create a logo that effectively conveys your brand message.",{"type":98,"attrs":2472,"content":2473},{"level":100},[2474],{"text":2475,"type":59,"marks":2476},"Let’s recap",[2477],{"type":68},{"type":55,"content":2479},[2480,2482,2486],{"text":2481,"type":59},"Vector logos are powerful tools for businesses and organizations looking for a versatile, future-proof solution. Their ability to scale flawlessly, adapt across mediums, and offer editing flexibility allows you to create a ",{"text":2483,"type":59,"marks":2484},"consistent and impactful brand image",[2485],{"type":68},{"text":243,"type":59},{"type":76,"attrs":2488},{"id":1705,"body":2489},[2490],{"_uid":2491,"emoji":34,"bgColor":47,"markdown":2492,"component":152},"i-0307c082-1341-4120-9986-fa7e7ef8a6ed","Whether creating your own logo or partnering with a designer, choosing a vector format unlocks a world of possibilities. From high-resolution print materials to **eye-catching website graphics**, your logo will remain crisp across platforms.",{"type":55,"content":2494},[2495,2497,2505],{"text":2496,"type":59},"Clean, scalable logos, eye-catching graphics, and captivating animations—vector design makes it all possible. Check out the ",{"text":2498,"type":59,"marks":2499},"standout design trends",[2500,2503,2504],{"type":131,"attrs":2501},{"href":2502,"uuid":134,"anchor":134,"target":135,"linktype":88},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fdesign-trends",{"type":68},{"type":137},{"text":2506,"type":59}," for this year, all made achievable when using powerful design tools. ",{"type":55,"content":2508},[2509,2511,2515,2517,2523],{"text":2510,"type":59},"Ready to try ",{"text":2512,"type":59,"marks":2513},"easy-to-use yet powerful",[2514],{"type":68},{"text":2516,"type":59}," vector design and animation software? Get started with Linearity for free below, or check out our ",{"text":2518,"type":59,"marks":2519},"Pro and Org pricing plans",[2520,2522],{"type":131,"attrs":2521},{"href":1587,"uuid":134,"anchor":134,"target":135,"linktype":88},{"type":137},{"text":2524,"type":59}," for teams.",{"type":76,"attrs":2526},{"id":1705,"body":2527},[2528],{"_uid":2529,"title":82,"button":2530,"component":94,"description":95,"backgroundColor":96},"i-0eea77e0-a2f3-4c1a-9300-38d0f3aa7239",[2531],{"_uid":2532,"icon":34,"link":2533,"size":90,"text":91,"type":92,"component":93},"0831b503-2ba6-423a-943e-779c1aaa5b68",{"id":1821,"url":34,"linktype":1822,"fieldtype":89,"cached_url":1823,"story":2534},{"name":1825,"id":1826,"uuid":1821,"slug":1823,"url":1823,"full_slug":1823,"_stopResolving":1094},{"type":98,"attrs":2536,"content":2537},{"level":100},[2538],{"text":2539,"type":59,"marks":2540},"Frequently asked questions",[2541],{"type":68},{"type":76,"attrs":2543},{"id":1705,"body":2544},[2545],{"_uid":2546,"component":1609,"questions":2547},"i-e333dbe9-6bb2-4fb9-80dc-17dd3bbdf0ec",[2548,2569,2585],{"name":2549,"created_at":2550,"published_at":2551,"updated_at":2552,"id":2553,"uuid":2554,"content":2555,"slug":2561,"full_slug":2562,"sort_by_date":134,"position":2563,"tag_list":2564,"is_startpage":16,"parent_id":2565,"meta_data":134,"group_id":2566,"first_published_at":2567,"release_id":134,"lang":1636,"path":134,"alternates":2568,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How big must my vector logo be? ","2024-10-22T09:03:26.521Z","2024-12-09T16:19:15.000Z","2024-10-22T09:03:40.705Z",566984279,"7e6fd016-e4e0-4060-9e9e-f78f7740f8e9",{"_uid":2556,"title":2549,"answer":2557,"category":2558,"component":2559,"readMoreLink":2560,"hideFromFaqPage":16,"showReadMoreLink":16},"cd2f00fb-1dcb-459e-a7a8-4d7c59947b8b","There is no single \"perfect\" size for creating your vector logo. A good rule of thumb is to start with a size that feels comfortable within your design software, like **500 x 500px or 800 x 800px**.\n\nWhen exporting your vector logo for specific uses, you'll need to consider the pixel dimensions for that application. Here are some common examples:\n\n- **Website favicon:** 16 x 16px or 32 x 32px\n- **Social media profile pictures:**\n- Facebook and X (Twitter): 400 x 400px (can be cropped to a circle)\n  - Instagram: 1080 x 1080px (recommended)\n- **Email signature:** Around 200–300px wide\n- **Print (business cards and brochures):** 300dpi at desired print size (contact printer for print format sizes)","product","Question",{"id":34,"url":34,"linktype":1822,"fieldtype":89,"cached_url":34},"how-big-must-my-vector-logo-be-","faq\u002Fblog-faqs\u002Fhow-big-must-my-vector-logo-be-",-3320,[],540081363,"ba652445-4bdf-407e-986b-78580e976397","2024-12-09T16:19:15.569Z",[],{"name":2570,"created_at":2571,"published_at":2551,"updated_at":2572,"id":2573,"uuid":2574,"content":2575,"slug":2579,"full_slug":2580,"sort_by_date":134,"position":2581,"tag_list":2582,"is_startpage":16,"parent_id":2565,"meta_data":134,"group_id":2583,"first_published_at":2567,"release_id":134,"lang":1636,"path":134,"alternates":2584,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"How much detail can I include in my vector logo?","2024-10-22T09:03:57.761Z","2024-10-22T09:04:11.458Z",566984388,"aaa8910e-1db6-4209-a715-692d7751b660",{"_uid":2576,"title":2570,"answer":2577,"category":2558,"component":2559,"readMoreLink":2578,"hideFromFaqPage":16,"showReadMoreLink":16},"efad9bde-edde-45d1-9265-5a18fa9d05ee","Logos with too much detail can become cluttered and lose impact, especially when scaled down. Aim for simplicity and focus on conveying the brand's essence.\n\nHowever, since vector logos are based on paths and not pixels, they can be resized infinitely without losing quality and detail.",{"id":34,"url":34,"linktype":1822,"fieldtype":89,"cached_url":34},"how-much-detail-can-i-include-in-my-vector-logo-","faq\u002Fblog-faqs\u002Fhow-much-detail-can-i-include-in-my-vector-logo-",-3330,[],"5072634f-62c0-4226-8d0b-7036a4a6daaa",[],{"name":2586,"created_at":2587,"published_at":2551,"updated_at":2588,"id":2589,"uuid":2590,"content":2591,"slug":2595,"full_slug":2596,"sort_by_date":134,"position":2597,"tag_list":2598,"is_startpage":16,"parent_id":2565,"meta_data":134,"group_id":2599,"first_published_at":2567,"release_id":134,"lang":1636,"path":134,"alternates":2600,"default_full_slug":134,"translated_slugs":134,"_stopResolving":1094},"What vector formats should I use for a logo?","2024-10-22T09:04:25.450Z","2024-10-22T09:04:36.952Z",566984419,"142cd4e1-ce4c-4a0b-a451-377513d86ea7",{"_uid":2592,"title":2586,"answer":2593,"category":2558,"component":2559,"readMoreLink":2594,"hideFromFaqPage":16,"showReadMoreLink":16},"c3d0afbe-4668-4f7c-9215-110fa2a23367","The most common vector formats for logos are .ai, .eps, and .svg. .ai and .eps are native formats for Adobe Illustrator, while .svg is an open-source format ideal for web use. But **.curve is the ideal format** for working with our software, Linearity Curve and Linearity Move.",{"id":34,"url":34,"linktype":1822,"fieldtype":89,"cached_url":34},"what-vector-formats-should-i-use-for-a-logo-","faq\u002Fblog-faqs\u002Fwhat-vector-formats-should-i-use-for-a-logo-",-3340,[],"7934a37f-49da-49f2-8468-15c46fccf259",[],{"id":2602,"alt":1687,"name":34,"focus":34,"title":1687,"source":34,"filename":2603,"copyright":34,"fieldtype":36,"meta_data":2604,"is_external_url":16},18932193,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F0fbd9aa814\u002Fvector-logo-design_thumbnail.png",{},{"id":2606,"filename":2607,"fieldtype":36,"is_external_url":16},18540992,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F8a5a02decb\u002Fvector-logo-design-cover.png","2024-04-09 14:53","Learn how vector logo design can elevate your brand and help you stand out. 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