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It's an art, a science, and a process.",{"type":53,"content":75},[76],{"text":77,"type":57},"The story breathes life into a design, a brand, or a product. It injects it with meaning and fosters emotional connection, which causes resonance with an audience. And it's a crucial element in the design process!",{"type":53,"content":79},[80,82,87],{"text":81,"type":57},"In the case of ",{"text":83,"type":57,"marks":84},"design storytelling",[85],{"type":86},"bold",{"text":88,"type":57},", your goal should be to create that emotional bond between your design and its audience. You should use imagination and empathy to spark a connection and take your audience on a journey, make them feel something, and drive them to action.",{"type":53,"content":90},[91],{"text":92,"type":57},"Design gives us the opportunity to weave beautiful stories through visual communication and immersive experience.",{"type":94,"attrs":95},"blok",{"id":96,"body":97},"f40e5f41-0a0c-449e-bf47-c3a057fc1289",[98,102,107],{"_uid":99,"source":100,"component":101},"i-3082c0ef-e7e0-400b-a108-9466282e7154","\u003Ciframe src=\"https:\u002F\u002Fgiphy.com\u002Fembed\u002FLwHaQCGZMdD9Ghalrl\" frameborder=\"0\" class=\"giphy-embed\" width=\"100%\" height=\"600\" allowfullscreen=\"\">\u003C\u002Fiframe>","EmbedComponent",{"lg":33,"md":33,"sm":33,"xl":33,"xs":33,"xl2":33,"xl3":33,"_uid":103,"initial":104,"component":105,"backgroundColor":106},"i-1a43e283-aa81-4b8b-a879-0a0ed390af23","32","Spacer","transparent",{"_uid":108,"emoji":33,"bgColor":109,"markdown":110,"component":111},"i-cdade1dd-9a37-427f-a59b-98d5f8bb54fc","decor-salmon","In the context of design, **storytelling shares information** through visual elements in a way that encourages engagement, activates the imagination, and deepens understanding.","BlogComponentDisclaimer",{"type":53,"content":113},[114,116,122],{"text":115,"type":57},"As design and technology evolve, we are seeing just how central elements of storytelling are to our everyday experiences, from web design to marketing and particularly ",{"text":117,"type":57,"marks":118},"social media",[119],{"type":62,"attrs":120},{"href":121,"uuid":65,"anchor":65,"target":66,"linktype":67},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fsocial-media-stories",{"text":123,"type":57}," in all its story-obsessed glory.",{"type":53,"content":125},[126,128,132],{"text":127,"type":57},"In this piece, we’ll look at the top storytelling trends for design in 2021, that will enhance your design process and the impact of your projects. Utilizing these trends will ",{"text":129,"type":57,"marks":130},"increase your capacity to inspire",[131],{"type":86},{"text":133,"type":57}," and solve problems through your projects.",{"type":94,"attrs":135},{"id":96,"body":136},[137],{"_uid":138,"title":139,"button":140,"component":150,"description":151,"backgroundColor":152},"i-e02f1b77-dd9c-4a7a-936f-3765ad7dfbd3","Jumpstart your ideas with Linearity Curve",[141],{"_uid":142,"icon":33,"link":143,"size":146,"text":147,"type":148,"component":149},"e5ebc6ae-428e-4104-8e78-4e6eb4e45360",{"id":33,"url":144,"linktype":67,"fieldtype":145,"cached_url":144},"https:\u002F\u002Fwww.linearity.io\u002Fget-started","multilink","medium","Get Started","whiteFill","BaseButton","BlogComponentCta","Take your designs to the next level.","orange",{"type":154,"attrs":155,"content":157},"heading",{"level":156},2,[158],{"text":159,"type":57,"marks":160},"Traditional storytelling",[161],{"type":86},{"type":53,"content":163},[164],{"text":165,"type":57},"Storytelling is ancient. It’s been around since humans have. It’s an innate part of our being.",{"type":53,"content":167},[168,170,174],{"text":169,"type":57},"We can see the very first evidence of storytelling in prehistoric cave paintings from the first humans, who wished to share, record, and understand their experiences. Storytelling has always been ",{"text":171,"type":57,"marks":172},"part of the human experience",[173],{"type":86},{"text":175,"type":57},".",{"type":94,"attrs":177},{"id":96,"body":178},[179],{"_uid":180,"asset":181,"component":193,"description":194},"i-926ee164-1b8c-4f61-8da6-07065554561b",[182],{"_uid":183,"asset":184,"device":191,"component":192},"39b10168-54ba-4e4f-a796-b6f2e457b83a",[185],{"_uid":186,"image":187,"imageAlt":37,"component":38},"89f39a65-4f90-45dc-8358-e5b36549230e",{"id":188,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":189,"copyright":33,"fieldtype":35,"meta_data":190,"is_private":15,"is_external_url":15},17047870,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1068x801\u002Fbe2a4c2910\u002Ftadrart_acacus.jpeg",{},"none","DeviceMockup","BlogComponentImage","Image source: [Heritage Daily](https:\u002F\u002Fwww.heritagedaily.com\u002F2020\u002F03\u002F10-prehistoric-cave-paintings\u002F126971)",{"type":53,"content":196},[197],{"text":198,"type":57},"As social beings, humans need to express their individual experiences to connect with others. When one human recognizes their individual experience in another’s, a connection is formed.",{"type":53,"content":200},[201],{"text":202,"type":57},"Traditional storytelling helps us understand the experiences we have, to empathize and emotionally connect with one another. We use it to define ourselves and our creations, as well as to entertain.",{"type":53,"content":204},[205],{"text":206,"type":57},"You're probably familiar with the traditional story structure of the narrative arc, which is a journey with a set of circumstances that require resolution. There's a beginning, a middle, and an end that follows the arc of exposition, climax, and dénouement.",{"type":94,"attrs":208},{"id":96,"body":209},[210],{"_uid":211,"asset":212,"component":193,"description":222},"i-0a7fbc3b-efc0-4975-a85d-96cf442cd91e",[213],{"_uid":214,"asset":215,"device":191,"component":192},"11d25b1b-da39-4e0c-aabb-8c4e5e5cf060",[216],{"_uid":217,"image":218,"imageAlt":37,"component":38},"2e1d3b7a-0e7f-4ee5-ba4d-9aa7bc30d41d",{"id":219,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":220,"copyright":33,"fieldtype":35,"meta_data":221,"is_private":15,"is_external_url":15},17047884,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F900x533\u002Fad19a2662b\u002Fclimax.jpeg",{},"Image source: [Reedsy](https:\u002F\u002Fblog.reedsy.com\u002Fnarrative-arc\u002F)",{"type":53,"content":224},[225],{"text":226,"type":57},"To tell a compelling story in design, we don't necessarily need the entire narrative structure like a film or novel might. Often, we can just focus on one or a few narrative elements to tell a great visual story or enhance a product experience.",{"type":53,"content":228},[229],{"text":230,"type":57},"While utilizing the arc in the design process, particularly in UX design, is necessary, we can also just focus on one element at a time, for example:",{"type":232,"content":233},"bullet_list",[234,241,247,253,259,265],{"type":235,"content":236},"list_item",[237],{"type":53,"content":238},[239],{"text":240,"type":57},"Theme",{"type":235,"content":242},[243],{"type":53,"content":244},[245],{"text":246,"type":57},"Character",{"type":235,"content":248},[249],{"type":53,"content":250},[251],{"text":252,"type":57},"Symbolism",{"type":235,"content":254},[255],{"type":53,"content":256},[257],{"text":258,"type":57},"Setting",{"type":235,"content":260},[261],{"type":53,"content":262},[263],{"text":264,"type":57},"Perspective",{"type":235,"content":266},[267],{"type":53,"content":268},[269],{"text":270,"type":57},"Journey or “plot”",{"type":154,"attrs":272,"content":273},{"level":156},[274],{"text":275,"type":57,"marks":276},"Emotion, empathy, and connection",[277],{"type":86},{"type":53,"content":279},[280],{"text":281,"type":57},"The purpose of a designer is twofold: to create connection (usually by evoking emotion) and to solve problems.",{"type":94,"attrs":283},{"id":96,"body":284},[285],{"_uid":286,"asset":287,"component":193,"description":33},"i-0385ceb1-18cf-47f5-97e2-d69330d0f5ad",[288],{"_uid":289,"asset":290,"device":191,"component":192},"fc529b83-2a4f-41b0-ba1d-84d87a458e2a",[291],{"_uid":292,"image":293,"imageAlt":37,"component":38},"0d1de6be-6188-4ac9-9cf2-c6567436a37e",{"id":294,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":295,"copyright":33,"fieldtype":35,"meta_data":296,"is_private":15,"is_external_url":15},17047913,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F1640x626\u002F1bfb038bc7\u002Funtitled.png",{},{"type":53,"content":298},[299,301,305],{"text":300,"type":57},"Empathy is how we relate to one another- it puts us in the experience of another human or group of humans so that we can understand from their perspective and ",{"text":302,"type":57,"marks":303},"tap into what they might feel",[304],{"type":86},{"text":175,"type":57},{"type":53,"content":307},[308],{"text":309,"type":57},"Creating captivating stories helps to guide us into the experience of others. Like anything creative, the design process is an iterative process. Bringing storytelling into this process helps us to return to the purpose of the project, and not get lost in the messiness that creativity can sometimes be.",{"type":53,"content":311},[312,314,320],{"text":313,"type":57},"Being guided by emotion, empathy and connection results in design work and ",{"text":315,"type":57,"marks":316},"visual communication",[317],{"type":62,"attrs":318},{"href":319,"uuid":65,"anchor":65,"target":66,"linktype":67},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fvisual-communication",{"text":321,"type":57}," that gets the audience on the same team as the brand, the product, the artwork.",{"type":154,"attrs":323,"content":324},{"level":156},[325],{"text":326,"type":57,"marks":327},"Storytelling trends in design",[328],{"type":86},{"type":53,"content":330},[331],{"text":332,"type":57},"Trends are always shifting, but the ones we look at below include elements of storytelling and design which will only continue to evolve, so these will always be relevant!",{"type":154,"attrs":334,"content":336},{"level":335},3,[337],{"text":338,"type":57,"marks":339},"Interactive design and user experience",[340],{"type":86},{"type":53,"content":342},[343,345,351],{"text":344,"type":57},"“User experience” is another buzzword in the design and marketing world, but this \"trend\" will only grow in importance. The demand for UX designers is massive, with an ",{"text":346,"type":57,"marks":347},"18% growth in demand",[348],{"type":62,"attrs":349},{"href":350,"uuid":65,"anchor":65,"target":66,"linktype":67},"https:\u002F\u002Fmoney.cnn.com\u002Fpf\u002Fbest-jobs\u002F2015\u002Flist\u002Findex.html",{"text":352,"type":57}," forecast for the next ten years.",{"type":53,"content":354},[355,357,361],{"text":356,"type":57},"When we are designing products, experiences, and communication for marketing campaigns, we are designing ",{"text":358,"type":57,"marks":359},"for an audience",[360],{"type":86},{"text":362,"type":57},". Ensuring that their experience is optimized on every level from visual satisfaction to ease and simplicity, is obviously essential.",{"type":53,"content":364},[365],{"text":366,"type":57},"Storytelling from the perspective of the target audience is used in UX design to guide the process and design decisions so that the result will be optimized to satisfy their needs.",{"type":94,"attrs":368},{"id":96,"body":369},[370],{"_uid":371,"title":372,"button":373,"component":150,"description":379,"backgroundColor":380},"i-89e084db-9906-46da-81f0-c9fbbce203db","Unleash Your Creative Potential in Design",[374],{"_uid":375,"icon":33,"link":376,"size":146,"text":378,"type":148,"component":149},"b6b6102a-349f-4f0c-a238-8dadbe26eda8",{"id":33,"url":377,"linktype":67,"fieldtype":145,"cached_url":377},"https:\u002F\u002Fwww.linearity.io\u002Fuse-cases\u002Fillustration\u002F","Explore Gesign Techniques","Discover the endless possibilities of illustration in design. Learn how our tools can help you create stunning, unique designs effortlessly.","green",{"type":53,"content":382},[383,385,391,393,397],{"text":384,"type":57},"UX designers create personas that represent the target audience to embody their perspective. They incorporate various elements of storytelling such as scenario generation, ",{"text":386,"type":57,"marks":387},"storyboards,",[388],{"type":62,"attrs":389},{"href":390,"uuid":65,"anchor":65,"target":66,"linktype":67},"https:\u002F\u002Fwww.linearity.io\u002Fblog\u002Fstoryboards-in-ux-design",{"text":392,"type":57}," theme, character, and dialogue, to ",{"text":394,"type":57,"marks":395},"map an ideal user experience",[396],{"type":86},{"text":398,"type":57}," that has considered the entire journey.",{"type":53,"content":400},[401],{"text":402,"type":57},"You’ve probably, at some point in your life, heard a creative director say, “it’s all about the experience, man.”",{"type":53,"content":404},[405],{"text":406,"type":57},"Well, they’re right. Consuming is an experience, and we must design with this in mind.",{"type":53,"content":408},[409],{"text":410,"type":57},"An impactful and satisfying experience is often an interactive one, which has given rise to the trend of interaction in the digital sphere, commonly referred to as Interaction design (IX).",{"type":53,"content":412},[413,415,419],{"text":414,"type":57},"An interactive experience might take on a variety of forms, but the foundation is always that it's a ",{"text":416,"type":57,"marks":417},"two-way flow of information",[418],{"type":86},{"text":420,"type":57},", between user and product.",{"type":94,"attrs":422},{"id":96,"body":423},[424],{"_uid":425,"emoji":33,"bgColor":109,"markdown":426,"component":111},"i-c48a44e5-6125-4334-b867-e431da3309b5","In interaction design, the user becomes a co-creator in the story.",{"type":53,"content":428},[429,431,435],{"text":430,"type":57},"By completing a task like a quiz or, even, at the most basic level of IX, selecting an \"add to cart\" function, the user ",{"text":432,"type":57,"marks":433},"collaborates with the digital experience",[434],{"type":86},{"text":436,"type":57}," to co-create an experience unique to each user.",{"type":53,"content":438},[439,441,445,447,453],{"text":440,"type":57},"A cool example of ",{"text":442,"type":57,"marks":443},"Interaction Design",[444],{"type":86},{"text":446,"type":57}," is ",{"text":448,"type":57,"marks":449},"Nike's Reactor website,",[450],{"type":62,"attrs":451},{"href":452,"uuid":65,"anchor":65,"target":66,"linktype":67},"https:\u002F\u002Fwww.nike-react.com\u002Fassemble",{"text":454,"type":57}," where you can build your own sneakers.",{"type":94,"attrs":456},{"id":96,"body":457},[458],{"_uid":459,"asset":460,"component":193,"description":470},"i-757ac5a4-38fd-48b6-bdbd-ec74fc6489b1",[461],{"_uid":462,"asset":463,"device":191,"component":192},"6c94ae1f-748b-4738-ab9a-8af9e32df09d",[464],{"_uid":465,"image":466,"imageAlt":37,"component":38},"e5d62977-93c5-4c41-b40e-22bb372f1e80",{"id":467,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":468,"copyright":33,"fieldtype":35,"meta_data":469,"is_private":15,"is_external_url":15},17047999,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F958x586\u002Ff07bbbc6cc\u002Fscreenshot_2021-05-20_at_093316.png",{},"Image source: [Nike Reactor](https:\u002F\u002Fwww.nike-react.com\u002Fchoose-running-cycle)",{"type":53,"content":472},[473,475,479],{"text":474,"type":57},"Social media, mobile apps, and web development have given rise to a standard where users and consumers ",{"text":476,"type":57,"marks":477},"expect to be heard",[478],{"type":86},{"text":480,"type":57}," by a brand. Consumers are in dialogue with companies. We need to design with this dialogue and interactivity at the forefront.",{"type":154,"attrs":482,"content":483},{"level":335},[484],{"text":485,"type":57,"marks":486},"Gamification",[487],{"type":86},{"type":53,"content":489},[490],{"text":491,"type":57},"This is a huge trend in the digital sector, and a surefire way to make any design project ten times more engaging.",{"type":53,"content":493},[494],{"text":495,"type":57},"Applying the concept of gamification requires caution, as it might not be appropriate for every brand or story. However, if it's fitting, you can engage and fascinate your audience while concisely putting across your message by creating a fun, game-like environment.",{"type":53,"content":497},[498,500,504],{"text":499,"type":57},"A good example of simple gamification used to ",{"text":501,"type":57,"marks":502},"enhance a marketing campaign",[503],{"type":86},{"text":505,"type":57}," is M&M’s \"eye-spy\" campaign.",{"type":53,"content":507},[508],{"text":509,"type":57},"The company was launching a new product- the pretzel-flavored M&M. To create more engagement for their marketing campaign, they turned it into a game of eye-spy.",{"type":53,"content":511},[512],{"text":513,"type":57},"All that was required was an image of M&M’s, with one pretzel amongst them that had to be found. People loved it! It was colorful, engaging, and oh-so-simple. It also generated 25,000 new likes on their Facebook page, six thousand shares, and 10,000 comments. Yeah. 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It's an age-old fundamental that's still alive and strong.",{"type":94,"attrs":546},{"id":96,"body":547},[548],{"_uid":549,"emoji":33,"bgColor":109,"markdown":550,"component":111},"i-7b0b975b-7466-4610-83d1-3da59b4b7fa4","Characters entertain, captivate, create memorability, and help audiences connect and relate. 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",[745],{"type":706,"attrs":746},{"color":708},{"text":748,"type":57,"marks":749},"Check it out!",[750],{"type":62,"attrs":751},{"href":752,"uuid":65,"anchor":65,"target":66,"linktype":67},"https:\u002F\u002Fjigsaw.google.com\u002F",{"type":94,"attrs":754},{"id":96,"body":755},[756],{"_uid":757,"asset":758,"component":193,"description":768},"i-24d2c347-bb7c-4d03-ad7e-6b00a39e26c4",[759],{"_uid":760,"asset":761,"device":191,"component":192},"00550da2-ee62-450a-9849-d69b4be67ee6",[762],{"_uid":763,"image":764,"imageAlt":37,"component":38},"070e2af2-c7c8-4a46-87fc-499a3b999549",{"id":765,"alt":33,"name":33,"focus":33,"title":33,"source":33,"filename":766,"copyright":33,"fieldtype":35,"meta_data":767,"is_private":15,"is_external_url":15},17048241,"\u002F__asset\u002Fassets.linearity.io\u002Fstoryblok\u002Ff\u002F197805\u002F960x637\u002Fbd39253c9b\u002F60b2797a8a0a9578beae36cb_screenshot_2021-05-20_at_11-16-39.png",{},"Image source: [Google Jigsaw](https:\u002F\u002Fjigsaw.google.com\u002F)",{"type":154,"attrs":770,"content":771},{"level":335},[772],{"text":773,"type":57,"marks":774},"Authenticity",[775],{"type":86},{"type":53,"content":777},[778,780,784],{"text":779,"type":57},"Yet another buzzword. \"Be authentic,\" says every marketing guru out there, which ironically defeats the point of authenticity, because it's innately ",{"text":781,"type":57,"marks":782},"not something you can try to be",[783],{"type":86},{"text":175,"type":57},{"type":94,"attrs":786},{"id":96,"body":787},[788],{"_uid":789,"title":790,"button":791,"component":150,"description":797,"backgroundColor":798},"i-cd54dbbd-3ded-4974-8af0-b7c63ea3109f","Ready to create brand assets that pack a punch?",[792],{"_uid":793,"icon":33,"link":794,"size":146,"text":796,"type":148,"component":149},"b4ad755b-74c4-4dad-8ac9-860fb244f933",{"id":33,"url":795,"linktype":67,"fieldtype":145,"cached_url":795},"https:\u002F\u002Fwww.linearity.io\u002Facademy\u002F","Get started","Visit our Academy for free marketing design courses.","purple",{"type":53,"content":800},[801,803,807],{"text":802,"type":57},"So here is the challenge when it comes to design: how true can you be to the product and the target audience? 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Select “All templates” to explore the three collections: Business, Events, and Social Media.\n- Templates are displayed as thumbnails, offering a quick preview of their style and layout.\n- Tap on your chosen template to see it in full. You can zoom in on this preview screen to see all the details.\n- Tap the “Use Template” button to open it in the Editor.\n\n**How to edit Linearity Templates**\n\nIt’s important to remember that all the elements within our templates are fully customizable, so feel free to use as much or as little of the already existing layout, colors, fonts, images, and shapes as desired.\n\nChange up the colors, add your own message with the Text Tool, and swap out any images with your won.\n\nYou can also tap into other intuitive features, such as [**AI backgrounds**](\u002Ffeatures\u002Fai-backgrounds),[ ](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fai-backgrounds\u002F)the [**Brush Tool**](\u002Ffeatures\u002Fbrush-tool), [**Pen Tool**](\u002Ffeatures\u002Fpen-tool), [**Shape Builder**](\u002Ffeatures\u002Fshape-builder), [**Auto Trace**,](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-trace) and more to add even more personal touches to each template.\n\nIn Linearity Move you can also use [**Auto animate**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fauto-animate\u002F), [**GIF export**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fgif-export), Animation presets and [**Design and animate mode**](https:\u002F\u002Fwww.linearity.io\u002Ffeatures\u002Fdesign-vs-animate-mode\u002F)[.](\u002Ffeatures\u002Fdesign-vs-animate-mode) Let our templates be the starting point for your limitless creativity!\n\n**Don't have Linearity Curve or Move yet?** Quickly download them to start using templates. 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